{"id":152022,"date":"2026-07-20T09:41:14","date_gmt":"2026-07-20T07:41:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152022"},"modified":"2026-07-20T09:41:15","modified_gmt":"2026-07-20T07:41:15","slug":"hoge-investeringen-houden-picnic-in-de-rode-cijfers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/hoge-investeringen-houden-picnic-in-de-rode-cijfers\/","title":{"rendered":"Hoge investeringen houden Picnic in de rode cijfers"},"content":{"rendered":"\n

De Nederlandse onlinesupermarkt Picnic<\/strong>, ook actief in Duitsland en Frankrijk, groeide vorig jaar met een kwart maar blijft fors verlies lijden. \u201cWinstgevendheid komt later\u201d, zegt de retailer, die op zijn thuismarkt al wel een positief operationeel resultaat boekt.<\/p>\n\n\n\n

\u201cBedrijfsmodel werkt\u201d<\/h2>\n\n\n\n

Picnic draaide in 2025 een omzet van 1,9 miljard euro, een stijging met 24%. Dat is een lichte groeivertraging vergeleken met de 34% groei een jaar eerder<\/a>. E\u00e9n miljard van de omzet realiseerde de Nederlandse onlinesupermarkt op zijn thuismarkt, de rest in Frankrijk en Duitsland. Het aantal klanten groeide met 700.000 naar 3,6 miljoen, meldt het bedrijf in het zopas gepubliceerde jaarverslag. Maar geld verdienen doet Picnic nog lang niet, met een operationeel verlies van 293 miljoen euro en een nettoverlies van 272 miljoen euro.<\/p>\n\n\n\n

Dat is het gevolg van hoge investeringen, onder andere in nieuwe distributiecentra in Duitsland. \u201cHet is altijd onze strategie geweest om te investeren, te groeien en marktaandeel te pakken. De winstgevendheid komt later<\/a>,\u201d zegt medeoprichter Michiel Muller daarover aan de Nederlandse zakenkrant FD. Hij trekt zich op aan een goed resultaat in Nederland, waar het bedrijf een ebitda van 4 miljoen euro realiseerde en ook een positieve operationele kasstroom. Volgens hem een bewijs dat het bedrijfsmodel werkt, ook al drukten gestegen loon- en energiekosten op de winst.<\/p>\n\n\n\n

Op de lange termijn wil Picnic verder uitbreiden in Europa: Itali\u00eb, Spanje en Polen zijn opties, aldus Muller.<\/p>\n","protected":false},"excerpt":{"rendered":"

De Nederlandse onlinesupermarkt Picnic, ook actief in Duitsland en Frankrijk, groeide vorig jaar met een kwart maar blijft fors verlies lijden. \u201cWinstgevendheid komt later\u201d, zegt de retailer, die op zijn thuismarkt al wel een positief operationeel resultaat boekt. <\/p>\n","protected":false},"author":3,"featured_media":149360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[545],"topic":[88,198],"region":[113],"class_list":["post-152022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-picnic","topic-bedrijfsresultaten","topic-e-commerce","region-nederland"],"acf":[],"yoast_head":"\nHoge investeringen houden Picnic in de rode cijfers - RetailDetail BE<\/title>\n<meta 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