{"id":152109,"date":"2026-07-22T11:41:54","date_gmt":"2026-07-22T09:41:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152109"},"modified":"2026-07-22T11:41:56","modified_gmt":"2026-07-22T09:41:56","slug":"hamburgerketen-wendys-werkt-aan-europese-expansie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/hamburgerketen-wendys-werkt-aan-europese-expansie\/","title":{"rendered":"Hamburgerketen Wendy\u2019s werkt aan Europese expansie"},"content":{"rendered":"\n<p>De Amerikaanse hamburgerketen <strong>Wendy\u2019s <\/strong>mikt op Europese groei. In Milaan openen dit jaar de eerste twee Italiaanse restaurants, als startschot voor 170 vestigingen tegen 2035. Ook voor Frankrijk, Duitsland, Spanje, Portugal en meer zoekt de fastfoodreus franchisepartners.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tweede poging in Itali\u00eb<\/h2>\n\n\n\n<p>Dat de Italiaanse lancering nabij is, blijkt uit vacatures voor restaurantmanagers die Wendy\u2019s Italia momenteel publiceert. De fastfoodketen was in de jaren tachtig al kort aanwezig in het centraal station van Milaan, maar de nieuwe marktintroductie is veel ambitieuzer: de twee Milanese restaurants moeten de basis leggen voor een nationaal netwerk.<\/p>\n\n\n\n<p>De expansie gebeurt via Your Food S.R.L., waarmee Wendy\u2019s in juli 2025 een exclusieve franchiseovereenkomst sloot. Het consortium wordt geleid door Mario Resca, voormalig topman van <strong>McDonald\u2019s <\/strong>Itali\u00eb, en verenigt expertise in horeca, vastgoed en financi\u00ebn. De <a href=\"https:\/\/lexpress-franchise.com\/actualites\/wendys-milan-ouverture-italie\/\">uitrol zou ongeveer 5.000 banen opleveren<\/a>, bericht L&#8217;Express Franchise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Groei buiten de VS<\/h2>\n\n\n\n<p>Itali\u00eb past in de bredere internationale strategie van Wendy\u2019s. De keten wil dat 70% van de groei in nieuwe restaurants buiten de Verenigde Staten plaatsvindt en mikt tegen 2028 op 2.000 internationale vestigingen. Concreet gaat de formule dit jaar van start in Itali\u00eb en Armeni\u00eb. Vandaag is Wendy\u2019s in Europa al actief in het Verenigd Koninkrijk, Ierland en Roemeni\u00eb.<\/p>\n\n\n\n<p>Nu zoekt Wendy\u2019s nog actief franchisepartners in Frankrijk, Duitsland, Spanje, Portugal en Zwitserland. Ook de Noord-Europese landen behoren tot de prioriteiten. Het succes van de Italiaanse lancering kan weliswaar bepalend worden of de hamburgertent ook elders investeerders kan overtuigen.<\/p>\n\n\n\n<p>Wendy\u2019s werd in 1969 opgericht en is na McDonald\u2019s en Burger King de derde grootste hamburgerketen ter wereld. Het netwerk telt meer dan 7.000 restaurants in ruim dertig landen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Amerikaanse hamburgerketen Wendy\u2019s mikt op Europese groei. In Milaan openen dit jaar de eerste twee Italiaanse restaurants, als startschot voor 170 vestigingen tegen 2035. Ook voor Frankrijk, Duitsland, Spanje, Portugal en meer zoekt de fastfoodreus franchisepartners.<\/p>\n","protected":false},"author":5,"featured_media":152118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[302],"people":[],"extra":[43],"company":[2080],"topic":[197,247],"region":[91,861],"class_list":["post-152109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-fastfood","extra-plus","company-wendys","topic-expansie","topic-franchise","region-europa","region-italie-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hamburgerketen Wendy\u2019s werkt aan Europese expansie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Wendy\u2019s mikt op Europese groei. 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