{"id":152315,"date":"2026-07-24T14:03:26","date_gmt":"2026-07-24T12:03:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152315"},"modified":"2026-07-24T14:03:27","modified_gmt":"2026-07-24T12:03:27","slug":"alcoholvrije-gin-nona-krijgt-internationale-kansen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/alcoholvrije-gin-nona-krijgt-internationale-kansen\/","title":{"rendered":"Alcoholvrije gin Nona krijgt internationale kansen"},"content":{"rendered":"\n

De Belgische drankenverdeler Haelterman <\/strong>uit Ternat neemt het succesvolle merk alcoholvrije gin Nona <\/strong>over. De deal, die al eind 2025 werd afgesloten, moet het familiebedrijf vleugels geven in de groeiende markt voor non-alcoholische premiumdranken.<\/p>\n\n\n\n

Volledige overname<\/h2>\n\n\n\n

Een dochteronderneming van Haelterman Group heeft 100 procent van de aandelen van Nona Drinks in handen. Dat bevestigt Paul Haelterman, mede-eigenaar van het familiebedrijf aan De Tijd. Oprichtster Charlotte Matthys blijft betrokken als productontwikkelaar en strategisch adviseur<\/a>.<\/p>\n\n\n\n

Haelterman Group, met een omzet van 153 miljoen euro en 350 werknemers, verdeelt merken als Carlsberg, Somersby, Granini en Taittinger in Belgi\u00eb. Het familiebedrijf heeft ook eigen merken, waaronder Tao, Bionina en St. Hubertus. Met de overname van Nona voegt het bedrijf een alcoholvrij alternatief toe aan zijn portfolio. <\/p>\n\n\n\n

“We zijn vastbesloten om Nona Drinks uit te bouwen tot een internationale referentie”, aldus Paul Haelterman, die weliswaar benadrukt dat Nona onafhankelijk blijft opereren, met een eigen team verkopers. In het buitenland is het merk nu al te vinden in luxewarenhuizen als Galeries Lafayette in Frankrijk en De Bijenkorf in Nederland. In 2025 behaalde Nona een nettowinst van 1,2 miljoen euro, op een omzet van 2,5 miljoen euro.<\/p>\n","protected":false},"excerpt":{"rendered":"

De Belgische drankenverdeler Haelterman uit Ternat neemt het succesvolle merk alcoholvrije gin Nona over. De deal, die al eind 2025 werd afgesloten, moet het familiebedrijf vleugels geven in de groeiende markt voor non-alcoholische premiumdranken.<\/p>\n","protected":false},"author":5,"featured_media":152316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[418],"people":[],"extra":[43],"company":[2083],"topic":[462],"region":[90],"class_list":["post-152315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-sterkedrank","extra-plus","company-haelterman-group","topic-innovation","region-belgie"],"acf":[],"yoast_head":"\nAlcoholvrije gin Nona krijgt internationale kansen - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/alcoholvrije-gin-nona-krijgt-internationale-kansen\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alcoholvrije gin Nona krijgt internationale kansen - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"De Belgische drankenverdeler Haelterman uit Ternat neemt het succesvolle merk alcoholvrije gin Nona over. 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