{"id":152360,"date":"2026-07-27T12:12:50","date_gmt":"2026-07-27T10:12:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152360"},"modified":"2026-07-27T12:16:29","modified_gmt":"2026-07-27T10:16:29","slug":"mars-wrigley-ontdooit-het-vriesvak-met-tru-fru","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/mars-wrigley-ontdooit-het-vriesvak-met-tru-fru\/","title":{"rendered":"Mars Wrigley ontdooit het vriesvak met Tr\u00fc Fr\u00fc"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 1024)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152364\" data-id=\"152364\" data-aspect-ratio=\"1024 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/26MAR2609475_TRUFRU_Visual_press_release_NL-1024x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/26MAR2609475_TRUFRU_Visual_press_release_NL-1024x1024.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/26MAR2609475_TRUFRU_Visual_press_release_NL-300x300.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/26MAR2609475_TRUFRU_Visual_press_release_NL-150x150.jpg 150w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/26MAR2609475_TRUFRU_Visual_press_release_NL-768x768.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/26MAR2609475_TRUFRU_Visual_press_release_NL-1536x1536.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/26MAR2609475_TRUFRU_Visual_press_release_NL-73x73.jpg 73w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/26MAR2609475_TRUFRU_Visual_press_release_NL.jpg 1772w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152365\" data-id=\"152365\" data-aspect-ratio=\"1024 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Mars-Ice-Cream-Tru-Fru-additional-July-2026-1024x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Mars-Ice-Cream-Tru-Fru-additional-July-2026-1024x1024.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Mars-Ice-Cream-Tru-Fru-additional-July-2026-300x300.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Mars-Ice-Cream-Tru-Fru-additional-July-2026-150x150.jpg 150w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Mars-Ice-Cream-Tru-Fru-additional-July-2026-768x768.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Mars-Ice-Cream-Tru-Fru-additional-July-2026-1536x1536.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Mars-Ice-Cream-Tru-Fru-additional-July-2026-2048x2048.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Mars-Ice-Cream-Tru-Fru-additional-July-2026-73x73.jpg 73w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"900\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152366\" data-id=\"152366\" data-aspect-ratio=\"723 \/ 900\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Schermafbeelding-2026-07-27-115927.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Schermafbeelding-2026-07-27-115927.png 723w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Schermafbeelding-2026-07-27-115927-241x300.png 241w\" sizes=\"(max-width: 723px) 100vw, 723px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>(publireportage) <strong>Mars Wrigley<\/strong> zet in Belgi\u00eb een nieuwe stap in de diepvriescategorie met <strong>Tr\u00fc Fr\u00fc<\/strong>, een snack van bevroren fruit met chocolade. Het merk moet nieuwe consumenten en eetmomenten naar het vriesvak trekken, in een ijsmarkt die dankzij innovatie opnieuw groeit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">IJs zit in de lift<\/h2>\n\n\n\n<p>Mars Wrigley wil met Tr\u00fc Fr\u00fc meer doen dan nog een snack in het vriesvak leggen. IJs is wereldwijd de vierde grootste snackcategorie, goed voor 5% verwachte jaarlijkse groei tussen 2026 en 2030. Ook in Belgi\u00eb zit de categorie in de lift: in 2025 groeide ijs met 13% in waarde en 10% in volume. Nu voegt het foodconcern nog een nieuw ijsmoment toe.<\/p>\n\n\n\n<p>Waar Mars tot nu toe in diepvries vooral meespeelde met ijsrepen \u2013 goed voor ongeveer 5% van de ijscategorie \u2013 zoals Snickers, Twix, Bounty en Mars, gaat de FMCG-speler vandaag een stap verder in die aantrekkelijke combinatie van chocolade, crunch en textuur in een bevroren snack. Tr\u00fc Fr\u00fc draait rond fruit, chocolade en gedeelde consumptiemomenten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Puur fruit met chocolade<\/h2>\n\n\n\n<p>Tr\u00fc Fr\u00fc combineert echt fruit met twee lagen chocolade. Mars Wrigley lanceert het merk in Belgi\u00eb met vier varianten: aardbeien in witte en melkchocolade, frambozen in witte en pure chocolade, frambozen in witte en melkchocolade en pi\u00f1a colada ananas in witte chocolade en kokos. De producten bevatten geen kunstmatige kleurstoffen, aroma\u2019s of conserveermiddelen en zijn glutenvrij. Tr\u00fc Fr\u00fc ligt al bij de meeste Belgische supermarkten.<\/p>\n\n\n\n<p>Mars nam Tr\u00fc Fr\u00fc in het eerste kwartaal van 2023 over, nadat het merk sinds zijn lancering in 2017 snel terrein won in de Verenigde Staten. Het concern positioneert Tr\u00fc Fr\u00fc als een \u201cbetter-for-you\u201d-snack, maar vooral ook als een product dat nieuwe momenten in de diepvriescategorie moet cre\u00ebren.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain is-layout-flow wp-block-quote-is-layout-flow\">\n<figure class=\"wp-block-pullquote has-border-color has-black-border-color\" style=\"border-width:3px;border-top-left-radius:26px;border-top-right-radius:26px;border-bottom-left-radius:26px;border-bottom-right-radius:26px;font-size:18px\"><blockquote><p>\u201cTr\u00fc Fr\u00fc is een echte verwennerij en sluit perfect aan bij een behoefte die consumenten hebben binnen de diepvriescategorie. We zijn verheugd dat we innovatieve snackoplossingen vanuit de VS kunnen introduceren voor Belgische consumenten. We zijn dankbaar voor het vertrouwen van retailers in dit heerlijke product en kijken uit naar deze nieuwe toevoeging van Mars aan de diepvriescategorie.\u201d<\/p><cite>Suzan Dindo, General Manager Belux bij Mars Wrigley<\/cite><\/blockquote><\/figure>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Meer dan zomerijs<\/h2>\n\n\n\n<p>Mars Wrigley wil met Tr\u00fc Fr\u00fc ook het seizoenskarakter van ijs doorbreken. Waar klassieke ijsconsumptie sterk aan warme dagen en impulsaankopen hangt, mikt het bedrijf op snackmomenten doorheen het jaar. De ijsrepen van Snickers, Twix, Bounty en Mars spelen volgens het concern vooral in op individuele verwenmomenten. Tr\u00fc Fr\u00fc moet vaker op tafel komen bij gedeelde ervaringen, bijvoorbeeld tijdens een avond met vrienden of als lichtere traktatie na het eten.<\/p>\n\n\n\n<p>Daarom koppelt Mars Wrigley Tr\u00fc Fr\u00fc ook aan de Internationale Dag van de Vriendschap op 30 juli. Onderzoek van PanelWizard, uitgevoerd in april bij 537 Belgische vrouwen, toonde al aan dat gedeelde eetmomenten een rol spelen in vriendschappen. Zo geeft 83% van de Belgische vrouwen aan dat samen tafelen belangrijk is voor de kwaliteit van hun vriendschap. Volgens Mars Wrigley past Tr\u00fc Fr\u00fc in die beweging naar kleine, gedeelde momenten.<\/p>\n\n\n\n<p>Tr\u00fc Fr\u00fc combineert de herkenbaarheid van chocolade met de perceptie van fruit als toegankelijker en verantwoorder ingredi\u00ebnt, wat ook jongere shoppers aanspreekt. Voor retailers biedt het bovendien een kans om de diepvriesafdeling breder te positioneren dan enkel als bestemming voor klassiek roomijs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(publireportage) Mars Wrigley zet in Belgi\u00eb een nieuwe stap in de diepvriescategorie met Tr\u00fc Fr\u00fc, een snack van bevroren fruit met chocolade. Het merk moet nieuwe consumenten en eetmomenten naar het vriesvak trekken, in een ijsmarkt die dankzij innovatie opnieuw groeit.<\/p>\n","protected":false},"author":5,"featured_media":152365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[564],"topic":[386,233,318],"region":[90],"class_list":["post-152360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-mars","topic-fmcg","topic-innovatie","topic-publireportage","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mars Wrigley ontdooit het vriesvak met Tr\u00fc Fr\u00fc - RetailDetail BE<\/title>\n<meta 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