{"id":152521,"date":"2026-07-29T11:26:55","date_gmt":"2026-07-29T09:26:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152521"},"modified":"2026-07-29T11:27:03","modified_gmt":"2026-07-29T09:27:03","slug":"in-beeld-slimme-winkelkar-van-instacart-maakt-brits-debuut","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/in-beeld-slimme-winkelkar-van-instacart-maakt-brits-debuut\/","title":{"rendered":"[In beeld] Slimme winkelkar van Instacart maakt Brits debuut"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 683)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152522\" data-id=\"152522\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston008-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston008-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston008-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston008-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston008-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston008-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston008-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Instacart<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152526\" data-id=\"152526\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston035-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston035-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston035-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston035-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston035-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston035-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston035-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Instacart<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152524\" data-id=\"152524\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston040-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston040-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston040-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston040-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston040-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston040-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston040-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Instacart<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152523\" data-id=\"152523\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston061-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston061-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston061-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston061-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston061-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston061-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston061-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Instacart<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152525\" data-id=\"152525\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston076-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston076-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston076-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston076-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston076-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston076-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston076-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Instacart<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>Morrisons <\/strong>is de eerste Britse retailer die de door AI aangestuurde Caper-winkelwagentjes van het Amerikaanse <strong>Instacart <\/strong>in gebruik neemt. Die beloven het gemak van online winkelen naar de fysieke supermarkt te brengen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Verbeterd winkelgemak<\/h2>\n\n\n\n<p>In een supermarkt in Preston, in het noordwesten van Engeland, heeft Morrisons de slimme winkelwagentjes van Instacart in gebruik genomen. Tot nu toe was die Caper-winkelkar enkel aanwezig bij retailers in de VS en Australi\u00eb, onder andere bij <strong>Kroger <\/strong>en <strong>Coles<\/strong>. Volgens techbedrijf Instacart, dat bekend is om z\u2019n bezorgdienst, brengen deze wagentjes het gemak en de intelligentie van online winkelen rechtstreeks naar de winkel. De technologie helpt shoppers effici\u00ebnter te winkelen en binnen hun budget te blijven maar wil shoppen ook plezieriger maken.<\/p>\n\n\n\n<p>De AI-aangedreven winkelwagentjes herkennen artikelen automatisch zodra ze in het wagentje worden geplaatst. Verse producten worden automatisch gewogen. Het aanraakscherm toont het totaalbedrag van het winkelmandje om klanten te helpen binnen hun budget te blijven. Aan het einde van hun boodschappenronde scannen klanten eenvoudig de barcode op het scherm van de winkelwagen bij een speciale Caper-kassa om de betaling af te ronden. Zo verbetert de technologie het winkelgemak.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Potentieel voor retailmedia<\/h2>\n\n\n\n<p>Daarnaast is er een commerci\u00ebler aspect: de wagentjes bieden retailmediapotentieel en willen via <em>cross selling<\/em> productaanbevelingen, gepersonaliseerde aanbiedingen en <em>gamification<\/em> ook de omzet verhogen. RetailDetail <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/nrf-retails-big-show-europe-retailtechnologie-in-het-teken-van-productiviteitswinst\/\">maakte vorig jaar al kennis met de slimme Caper winkelwagen<\/a>, op de retailvakbeurs NRF Retail\u2019s Big Show Europe in Parijs.<\/p>\n\n\n\n<p>In Belgi\u00eb test <strong>Colruyt Group<\/strong> een in eigen huis ontwikkelde zelfscannende \u201cSmart Cart\u201d in winkels in Halle, Kessel-Lo en Waterloo. Volgens de retailer waarderen klanten vooral het feit dat ze <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-brengt-slimme-winkelkar-naar-twee-extra-winkels\/\">op een effici\u00ebnte manier de wekelijkse boodschappen kunnen doen<\/a>, controle houden over het budget en tijdswinst boeken. Daarnaast vinden klanten het ook gewoon leuk om met de technologie aan de slag te gaan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Morrisons is de eerste Britse retailer die de door AI aangestuurde Caper-winkelwagentjes van het Amerikaanse Instacart in gebruik neemt. Die beloven het gemak van online winkelen naar de fysieke supermarkt te brengen. <\/p>\n","protected":false},"author":3,"featured_media":152522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[1467],"people":[],"extra":[],"company":[878,378],"topic":[233],"region":[283],"class_list":["post-152521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-artificiele-intelligentie","company-instacart","company-morrisons","topic-innovatie","region-verenigd-koninkrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In beeld] Slimme winkelkar van Instacart maakt Brits debuut - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Morrisons is de eerste Britse retailer die de door AI aangestuurde Caper-winkelwagentjes van het Amerikaanse Instacart in gebruik neemt. 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