{"id":152595,"date":"2026-07-29T16:39:39","date_gmt":"2026-07-29T14:39:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152595"},"modified":"2026-07-29T16:39:43","modified_gmt":"2026-07-29T14:39:43","slug":"in-beeld-aldi-brengt-golden-power-tot-in-de-onderbroek","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/in-beeld-aldi-brengt-golden-power-tot-in-de-onderbroek\/","title":{"rendered":"[In Beeld] Aldi brengt Golden Power tot in de onderbroek"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 683)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152598\" data-id=\"152598\" 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https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_complete-back-liggend-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152596\" data-id=\"152596\" data-aspect-ratio=\"1024 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3007282_23-2026_l-m-t-shirt-merchandise_red-1024x1024.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3007282_23-2026_l-m-t-shirt-merchandise_red-1024x1024.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3007282_23-2026_l-m-t-shirt-merchandise_red-300x300.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3007282_23-2026_l-m-t-shirt-merchandise_red-150x150.png 150w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3007282_23-2026_l-m-t-shirt-merchandise_red-768x768.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3007282_23-2026_l-m-t-shirt-merchandise_red-1536x1536.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3007282_23-2026_l-m-t-shirt-merchandise_red-73x73.png 73w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3007282_23-2026_l-m-t-shirt-merchandise_red.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152597\" data-id=\"152597\" data-aspect-ratio=\"683 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_slippers-kousen-2-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_slippers-kousen-2-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_slippers-kousen-2-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_slippers-kousen-2-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_slippers-kousen-2-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_slippers-kousen-2-1365x2048.jpg 1365w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_slippers-kousen-2-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152599\" data-id=\"152599\" data-aspect-ratio=\"1024 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3013624_23-2026_cclogsmerchandise-0-grp-1024x1024.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3013624_23-2026_cclogsmerchandise-0-grp-1024x1024.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3013624_23-2026_cclogsmerchandise-0-grp-300x300.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3013624_23-2026_cclogsmerchandise-0-grp-150x150.png 150w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3013624_23-2026_cclogsmerchandise-0-grp-768x768.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3013624_23-2026_cclogsmerchandise-0-grp-1536x1536.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3013624_23-2026_cclogsmerchandise-0-grp-73x73.png 73w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3013624_23-2026_cclogsmerchandise-0-grp.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>Aldi <\/strong>wil zijn huismerken deze zomer overal zien, en neem dat maar letterlijk: Golden Power en River belanden behalve in de koelkast ook op T-shirts en sokken, en zelfs op slippers, drinkbussen en ondergoed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Ode aan huismerken&#8221;<\/h2>\n\n\n\n<p>De discounter lanceert vanaf 5 augustus in Belgi\u00eb meer dan twintig nieuwe fanwear-items. Blikvangers zijn onder andere zwarte en felblauwe klompen, met &#8220;charms&#8221; in de vorm van onder meer een Golden Power-blikje, een River-fles en een Ol\u00e9-verpakking.<\/p>\n\n\n\n<p>\u201cHuismerken zijn populairder dan ooit\u201d, zegt Sofie Gowy, Category Director Non Food bij Aldi, die benadrukt dat de discounter dit jaar exact 50 jaar in Belgi\u00eb is. &#8220;Ondertussen zijn onze huismerken niet weg te denken uit de doorsnee winkelkar en hebben ze zelfs een ware fanbase. De nieuwe collectie is dan ook de perfecte ode aan dit kloppende hart van ons discounter-DNA.\u201d<\/p>\n\n\n\n<p>Naast Golden Power en River brengt Aldi ook zijn blauw-witte Aldi Studio-collectie naar Belgi\u00eb. Diezelfde lijn <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/aldi-wil-lidl-hype-achterna-met-eigen-kledinglijn\/\">lanceerde de discounter eerder deze zomer al in Frankrijk<\/a>, met prijzen van 1,99 euro tot maximaal 6,99 euro. Volgens merkstrateeg Stef Verbeeck spreekt de discounter met \u201ciconische, bijna cultmerken\u201d vooral jongere klanten aan, die de kleding dragen \u201cals een statement met een knipoog\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aldi wil zijn huismerken deze zomer overal zien, en neem dat maar letterlijk: Golden Power en River belanden behalve in de koelkast ook op T-shirts en sokken, en zelfs op slippers, drinkbussen en ondergoed.<\/p>\n","protected":false},"author":5,"featured_media":152598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[203],"topic":[488],"region":[90],"class_list":["post-152595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-aldi","topic-marketing","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In Beeld] Aldi brengt Golden Power tot in de onderbroek - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Aldi wil zijn huismerken deze zomer overal zien, en neem dat maar letterlijk: Golden Power en River belanden zelfs op slippers en 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