{"id":15278,"date":"2016-10-24T10:28:40","date_gmt":"2016-10-24T10:28:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/schoonheid-verzorging\/la-plate-forme-en-ligne-kenkoobe-regroupe-191-pharmaciens\/"},"modified":"2016-10-24T10:28:40","modified_gmt":"2016-10-24T10:28:40","slug":"la-plate-forme-en-ligne-kenkoobe-regroupe-191-pharmaciens","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/la-plate-forme-en-ligne-kenkoobe-regroupe-191-pharmaciens\/","title":{"rendered":"191 apothekers groeperen zich online in Kenkoo.be"},"content":{"rendered":"<p>191 apothekers hebben zich online gegroepeerd via <strong>Kenkoo.be<\/strong>. Klanten kunnen hun bestellingen afhalen bij de fysieke apotheker in de buurt, of ze gewoon aan huis laten leveren.<\/p>\n<p><!--break--><\/p>\n<h2>Verschillende thematische webshops<\/h2>\n<p>Kenkoo.be bestaat niet uit \u00e9\u00e9n website, maar wel uit verschillende thematische apotheken. In een eerste fase worden alvast dehuisapotheker.be, oogapotheker.be en afslankapotheker.be gelanceerd, maar over drie jaar moeten er meer dan veertig gespecialiseerde pagina\u2019s te vinden zijn. De verschillende pagina\u2019s moeten ervoor zorgen dat het aanbod, dat ruimer is dan bij de fysieke apotheker, overzichtelijk blijft. Op de site zijn immers meer dan 30.000 producten van meer dan 600 merken te vinden.<\/p>\n<p>\u00a0<\/p>\n<p>Klanten krijgen op Kenkoo ook advies rond het gebruik van de medicijnen: bij elk product staat een gedetailleerde beschrijving en per productcategorie wordt uitgelegd waar klanten rekening mee moeten houden als ze een product uit die categorie kopen. Daarnaast komen er ook regelmatig artikels op de website met meer informatie en kunnen klanten hun profiel aanvullen met medische gegevens, waardoor Kenkoo klanten kan waarschuwen wanneer er mogelijk problemen kunnen opduiken bij de aankoop van een bepaald product.<\/p>\n<p>\u00a0<\/p>\n<h2>Online consolidatie<\/h2>\n<p>Kenkoo is niet de eerste online samenwerking van apothekers in Belgi\u00eb: onlangs <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/drogmetica\/honderd-apothekers-gaan-samen-online-verkopen\" target=\"_blank\" rel=\"noopener\">werd ook nog Apotheek Online gelanceerd<\/a>, waar meer dan 100 apothekers aan samenwerken. Fysiek zijn er weinig apotheekketens te vinden in Belgi\u00eb en lijkt er van consolidatie niet echt sprake, maar online wordt er dus steeds meer samengewerkt. Het is voor de meeste apothekers dan ook bijzonder moeilijk om alleen een succesvolle webshop uit te bouwen.<\/p>\n<p>\u00a0<\/p>\n<p>De ambities van Kenkoo blijven echter niet beperkt tot het Nederlandse taalgebied: volgend jaar moet er immers ook een Waalse versie komen van de webshop.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>191 apothekers hebben zich online gegroepeerd via Kenkoo.be. Klanten kunnen hun bestellingen afhalen bij de fysieke apotheker in de buurt, of ze gewoon aan huis laten leveren. Verschillende thematische webshops Kenkoo.be bestaat niet uit \u00e9\u00e9n website, maar wel uit verschillende thematische apotheken. In een eerste fase worden alvast dehuisapotheker.be, oogapotheker.be en afslankapotheker.be gelanceerd, maar over [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>191 apothekers groeperen zich online in Kenkoo.be - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"191 apothekers hebben zich online gegroepeerd via Kenkoo.be. 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