{"id":152869,"date":"2026-08-03T16:07:43","date_gmt":"2026-08-03T14:07:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152869"},"modified":"2026-08-03T16:07:44","modified_gmt":"2026-08-03T14:07:44","slug":"beiersdorf-verwacht-omzetdaling-ondanks-herstelplan","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\/","title":{"rendered":"Beiersdorf verwacht omzetdaling ondanks herstelplan"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Een aanhoudend zwak consumentenvertrouwen blijft het Duitse schoonheidsconcern <strong>Beiersdorf <\/strong>parten spelen. De multinational verwacht nu zelfs een lichte omzetdaling voor het volledige boekjaar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cInvesteren in Nivea\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Beiersdorf ziet zich geconfronteerd met een aanzienlijke afname van de vraag in zijn consumententak. In de eerste helft van het boekjaar daalde de organische omzet met 3,5% naar 4,95 miljard euro. Nominaal bedroeg de daling 4,5%.&nbsp; Het gecorrigeerde bedrijfsresultaat daalde van 836 miljoen euro in het voorgaande jaar naar 768 miljoen euro. De gecorrigeerde bedrijfsmarge (EBIT) bedroeg 15,5%, tegenover 16,1% een jaar eerder. Daarmee blijft het concern onder de verwachtingen. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beterschap verwacht het bedrijf niet meteen. Beiersdorf past zijn jaarprognoses voor omzet en resultaat aan en verwacht nu een lichte organische omzetdaling in plaats van een vlakke of lichte groei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNivea bleef met uitdagingen kampen, ondanks de positieve signalen van de herstructureringsmaatregelen die we vorig jaar in gang hebben gezet\u201d, zegt CEO Vincent Warnery. \u201cWe nemen nu nog doortastender maatregelen om Nivea weer op het groeipad te brengen met een herstelplan van 18 maanden dat gericht is op het versterken van het concurrentievermogen van het merk in alle categorie\u00ebn, markten en consumentensegmenten. Ter ondersteuning van dit plan zullen we de consumentgerichte investeringen in het merk opvoeren. Onze eerste prioriteit is om ons bedrijf tegen 2027 weer op het groeipad te brengen en vanaf 2028 winstgevende groei te realiseren.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Een aanhoudend zwak consumentenvertrouwen blijft het Duitse schoonheidsconcern Beiersdorf parten spelen. De multinational verwacht nu zelfs een lichte omzetdaling voor het volledige boekjaar.<\/p>\n","protected":false},"author":3,"featured_media":146418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[43],"company":[993],"topic":[88],"region":[177],"class_list":["post-152869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","extra-plus","company-beiersdorf","topic-bedrijfsresultaten","region-duitsland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beiersdorf verwacht omzetdaling ondanks herstelplan - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Een aanhoudend zwak consumentenvertrouwen blijft het Duitse schoonheidsconcern Beiersdorf parten spelen. De multinational verwacht nu zelfs een lichte omzetdaling voor het volledige boekjaar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beiersdorf verwacht omzetdaling ondanks herstelplan - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Een aanhoudend zwak consumentenvertrouwen blijft het Duitse schoonheidsconcern Beiersdorf parten spelen. De multinational verwacht nu zelfs een lichte omzetdaling voor het volledige boekjaar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-03T14:07:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-03T14:07:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Beiersdorf-Nivea-HQ.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/schoonheid-verzorging\\\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/schoonheid-verzorging\\\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"Beiersdorf verwacht omzetdaling ondanks herstelplan\",\"datePublished\":\"2026-08-03T14:07:43+00:00\",\"dateModified\":\"2026-08-03T14:07:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/schoonheid-verzorging\\\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\\\/\"},\"wordCount\":222,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/schoonheid-verzorging\\\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Beiersdorf-Nivea-HQ.jpg\",\"articleSection\":[\"Schoonheid\\\/verzorging\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/schoonheid-verzorging\\\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/schoonheid-verzorging\\\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\\\/\",\"name\":\"Beiersdorf verwacht omzetdaling ondanks herstelplan - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/schoonheid-verzorging\\\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/schoonheid-verzorging\\\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Beiersdorf-Nivea-HQ.jpg\",\"datePublished\":\"2026-08-03T14:07:43+00:00\",\"dateModified\":\"2026-08-03T14:07:44+00:00\",\"description\":\"Een aanhoudend zwak consumentenvertrouwen blijft het Duitse schoonheidsconcern Beiersdorf parten spelen. De multinational verwacht nu zelfs een lichte omzetdaling voor het volledige boekjaar.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/schoonheid-verzorging\\\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/schoonheid-verzorging\\\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/schoonheid-verzorging\\\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Beiersdorf-Nivea-HQ.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Beiersdorf-Nivea-HQ.jpg\",\"width\":1000,\"height\":750,\"caption\":\"Cineberg \\\/ Shutterstock.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/schoonheid-verzorging\\\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beiersdorf verwacht omzetdaling ondanks herstelplan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\",\"name\":\"Stefan Van Rompaey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"caption\":\"Stefan Van Rompaey\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/author\\\/stefanvanrompaey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Beiersdorf verwacht omzetdaling ondanks herstelplan - RetailDetail BE","description":"Een aanhoudend zwak consumentenvertrouwen blijft het Duitse schoonheidsconcern Beiersdorf parten spelen. De multinational verwacht nu zelfs een lichte omzetdaling voor het volledige boekjaar.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\/","og_locale":"nl_NL","og_type":"article","og_title":"Beiersdorf verwacht omzetdaling ondanks herstelplan - RetailDetail BE","og_description":"Een aanhoudend zwak consumentenvertrouwen blijft het Duitse schoonheidsconcern Beiersdorf parten spelen. De multinational verwacht nu zelfs een lichte omzetdaling voor het volledige boekjaar.","og_url":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\/","og_site_name":"RetailDetail BE","article_published_time":"2026-08-03T14:07:43+00:00","article_modified_time":"2026-08-03T14:07:44+00:00","og_image":[{"width":1000,"height":750,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Beiersdorf-Nivea-HQ.jpg","type":"image\/jpeg"}],"author":"Stefan Van Rompaey","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Stefan Van Rompaey","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\/"},"author":{"name":"Stefan Van Rompaey","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df"},"headline":"Beiersdorf verwacht omzetdaling ondanks herstelplan","datePublished":"2026-08-03T14:07:43+00:00","dateModified":"2026-08-03T14:07:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\/"},"wordCount":222,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Beiersdorf-Nivea-HQ.jpg","articleSection":["Schoonheid\/verzorging"],"inLanguage":"nl-NL","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\/","url":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\/","name":"Beiersdorf verwacht omzetdaling ondanks herstelplan - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Beiersdorf-Nivea-HQ.jpg","datePublished":"2026-08-03T14:07:43+00:00","dateModified":"2026-08-03T14:07:44+00:00","description":"Een aanhoudend zwak consumentenvertrouwen blijft het Duitse schoonheidsconcern Beiersdorf parten spelen. De multinational verwacht nu zelfs een lichte omzetdaling voor het volledige boekjaar.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Beiersdorf-Nivea-HQ.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Beiersdorf-Nivea-HQ.jpg","width":1000,"height":750,"caption":"Cineberg \/ Shutterstock.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/beiersdorf-verwacht-omzetdaling-ondanks-herstelplan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Beiersdorf verwacht omzetdaling ondanks herstelplan"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df","name":"Stefan Van Rompaey","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","caption":"Stefan Van Rompaey"},"url":"https:\/\/www.retaildetail.be\/nl\/author\/stefanvanrompaey\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Beiersdorf-Nivea-HQ.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/152869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/comments?post=152869"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/152869\/revisions"}],"predecessor-version":[{"id":152870,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/152869\/revisions\/152870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media\/146418"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media?parent=152869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/categories?post=152869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/tags?post=152869"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/people?post=152869"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/extra?post=152869"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/company?post=152869"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/topic?post=152869"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/region?post=152869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}