{"id":152882,"date":"2026-08-04T09:05:08","date_gmt":"2026-08-04T07:05:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152882"},"modified":"2026-08-04T09:14:58","modified_gmt":"2026-08-04T07:14:58","slug":"ai-stuwt-winstgroei-zalando","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/ai-stuwt-winstgroei-zalando\/","title":{"rendered":"AI stuwt winstgroei Zalando"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Zalando<\/strong> realiseerde in het tweede kwartaal een forse omzet- en winstgroei. De sterke cijfers zijn toe te schrijven aan de overname van <strong>About You<\/strong>, de versnelde ontwikkeling van de business-to-businessactiviteiten en de inzet van artifici\u00eble intelligentie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sterke B2B-groei<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Het Duitse modeplatform zag het bruto handelsvolume (GMV) met 20,7% toenemen tot 4,9 miljard euro. De groepsomzet bedroeg 3,4 miljard euro. De aangepaste EBIT steeg met 10% tot 205 miljoen euro. Synergie\u00ebn uit de overname van About You droegen hier meer dan 10 miljoen euro aan bij.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Binnen de consumentenactiviteiten steeg aantal actieve klanten met 18,3% tot 62,5 miljoen. Het platform groeide via alle drie de apps: Zalando, About You en Lounge by Zalando. Ook de business-to-business tak van Zalando groeide sterk, met een stijging van 27,6% tot 335 miljoen euro. De aangepaste EBIT steeg tot 41 miljoen euro, waardoor de B2B-marge toenam tot 12,2%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impact van AI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zalando wijst op de toenemende impact van AI in het businessmodel. Het AI-gestuurde contentplatform Scayle Studios wordt binnen 2,5 maanden na de lancering al door meer dan 100 merken gebruikt om content over mode digitaal te cre\u00ebren. Zo kunnen ze de productietijd met meer dan 95% en de kosten met ongeveer 90% verlagen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daarnaast blijft Zalando investeren in zijn AI-gestuurde Size &amp; Fit-oplossingen. \u201cNa eerdere tests met de virtuele paskamer, die tot 40% minder retourzendingen in de categorie van jeans opleverden, rollen we deze oplossing op grote schaal uit naar miljoenen klanten,\u201d zegt Laura Toledano, General Manager Western Europe bij Zalando. \u201cDe virtuele paskamer is rechtstreeks toegankelijk via de productpagina\u2019s van honderden jeansbroeken en er worden regelmatig nieuwe producten toegevoegd.\u201d Ook de Zalando Assistent kent een toename in gebruik: tussen januari en juni zag Zalando een stijging van 63% in hoogwaardige interacties.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/ZAL_Q2-2026_Infographic_EN_1080x1350-819x1024.jpg\" alt=\"\" class=\"wp-image-152890\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/ZAL_Q2-2026_Infographic_EN_1080x1350-819x1024.jpg 819w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/ZAL_Q2-2026_Infographic_EN_1080x1350-240x300.jpg 240w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/ZAL_Q2-2026_Infographic_EN_1080x1350-768x960.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/ZAL_Q2-2026_Infographic_EN_1080x1350.jpg 845w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Zalando realiseerde in het tweede kwartaal een forse omzet- en winstgroei. De sterke cijfers zijn toe te schrijven aan de overname van About You, de versnelde ontwikkeling van de business-to-businessactiviteiten en de inzet van artifici\u00eble intelligentie. <\/p>\n","protected":false},"author":3,"featured_media":152883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[1467],"people":[],"extra":[43],"company":[287],"topic":[88],"region":[],"class_list":["post-152882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-artificiele-intelligentie","extra-plus","company-zalando","topic-bedrijfsresultaten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI stuwt winstgroei Zalando - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Zalando realiseerde in het tweede kwartaal een forse omzet- en winstgroei. 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