{"id":152928,"date":"2026-08-04T11:15:32","date_gmt":"2026-08-04T09:15:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152928"},"modified":"2026-08-04T11:16:16","modified_gmt":"2026-08-04T09:16:16","slug":"huismerk-jumbo-blijft-goedkoper-in-belgie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/huismerk-jumbo-blijft-goedkoper-in-belgie\/","title":{"rendered":"Huismerk Jumbo blijft goedkoper in Belgi\u00eb"},"content":{"rendered":"\n

Jumbo<\/strong> heeft de prijzen van zijn huismerkproducten verlaagd in Nederland. Toch blijken dezelfde producten nog steeds (fors) goedkoper in Belgi\u00eb, waar de concurrentie tussen supermarkten sterk speelt.<\/p>\n\n\n\n

Vanille-ijs meer dan de helft goedkoper<\/h2>\n\n\n\n

Uit een jaarlijkse meting van Omroep Brabant blijkt dat een mandje met (amper) veertien huismerkproducten van Jumbo na een eerdere stijging weer goedkoper is geworden. In augustus 2024 betaalde de zender 25,63 euro, vorig jaar 29,28 euro en nu 27,85 euro. Toch blijkt hetzelfde lijstje in Belgi\u00eb slechts 21,92 euro te kosten, bijna zes euro minder dus. Dat is een behoorlijk verschil op een wel bijzonder kleine steekproef. Vanille-ijs bijvoorbeeld kost in Nederland meer dan het dubbele.<\/p>\n\n\n\n

\u201cNederland en Belgi\u00eb zijn twee heel verschillende markten”, reageert woordvoerder Jasper Koek van Jumbo. \u201cDe belasting en de consument zijn anders. Iets wat in Belgi\u00eb populair is, waar veel vraag naar is, zal daar goedkoper zijn dan bij ons in Nederland<\/a>.\u201d Volgens supermarktdeskundige Paul Moers speelt ook de agressieve strategie van Jumbo en Albert Heijn<\/strong> in Belgi\u00eb: beide ketens willen er marktaandeel winnen met lage prijzen.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Jumbo heeft de prijzen van zijn huismerkproducten verlaagd in Nederland. Toch blijken dezelfde producten nog steeds (fors) goedkoper in Belgi\u00eb, waar de concurrentie tussen supermarkten sterk speelt. <\/p>\n","protected":false},"author":3,"featured_media":149729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[217],"topic":[557,589],"region":[90,113],"class_list":["post-152928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-jumbo","topic-huismerken","topic-prijsconcurrentie","region-belgie","region-nederland"],"acf":[],"yoast_head":"\nHuismerk Jumbo blijft goedkoper in Belgi\u00eb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Jumbo heeft de prijzen van zijn huismerkproducten verlaagd in Nederland. 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