{"id":153030,"date":"2026-08-05T14:04:40","date_gmt":"2026-08-05T12:04:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153030"},"modified":"2026-08-05T14:04:40","modified_gmt":"2026-08-05T12:04:40","slug":"waarom-wibra-honderd-wibsters-op-concert-van-pommelien-thijs-trakteert","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/waarom-wibra-honderd-wibsters-op-concert-van-pommelien-thijs-trakteert\/","title":{"rendered":"Waarom Wibra honderd \u2018Wibsters\u2019 op concert van Pommelien Thijs trakteert"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Wibra <\/strong>heeft honderd leden van zijn Belgische &#8220;fancommunity&#8221; &#8211; leden van het loyaliteitsprogramma &#8211; uitgenodigd voor een concert van Pommelien Thijs op de Lokerse Feesten. Met de actie wilde de discountketen haar trouwste klanten bedanken en tegelijk tonen dat ook een prijsvechter een heuse merkcommunity kan uitbouwen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Van klant naar fanclub<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De genodigden maakten deel uit van de zogenoemde Wibsters, een WhatsApp-community met meer dan 800 leden. Zij wisselen producttips uit, testen artikelen, geven feedback op campagnes en krijgen nieuwe collecties soms als eerste te zien. Wibra benadrukt dat het niet om een klassiek loyaliteitsprogramma met punten of kortingen gaat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De community ontstond nadat klanten op sociale media spontaan hun Wibra-vondsten en praktische huishoudtips begonnen te delen. Reclamebureau Cartel Agency bracht die fans vervolgens samen in een aparte groep. Volgens Wibra groeide binnen die community gaandeweg een sterke onderlinge band. Leden delen er niet alleen koopjes en productinformatie, maar ook persoonlijke verhalen en idee\u00ebn voor het merk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWat begon met Wibra-fans die enthousiast hun Wibra-vondsten deelden, groeide uit tot een plek waar fans elkaar inspireren en met ons meedenken\u201d, zegt Claudine Nachtergaele, country director van Wibra Belgi\u00eb. \u201cOnze Wibsters helpen ons niet alleen met hun enthousiasme, maar ook met hun eerlijke feedback en idee\u00ebn.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Geen wedstrijd, wel een bedankje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wibra verdeelde de honderd festivaltickets niet via een wedstrijd. Leden die tijd en interesse hadden, konden samen naar het optreden van Pommelien Thijs. De retailer ziet het initiatief als een bedankmoment voor hun betrokkenheid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Met de actie speelt Wibra in op een bredere retailtrend waarbij merken klanten niet alleen via kortingen, maar ook via exclusieve ervaringen en inspraak proberen te binden. De keten telt momenteel 82 winkels in Belgi\u00eb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wibra heeft honderd leden van zijn Belgische &#8220;fancommunity&#8221; &#8211; leden van het loyaliteitsprogramma &#8211; uitgenodigd voor een concert van Pommelien Thijs op de Lokerse Feesten. Met de actie wilde de discountketen haar trouwste klanten bedanken en tegelijk tonen dat ook een prijsvechter een heuse merkcommunity kan uitbouwen.<\/p>\n","protected":false},"author":5,"featured_media":153031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[43],"company":[867],"topic":[488],"region":[90],"class_list":["post-153030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","extra-plus","company-wibra","topic-marketing","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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