{"id":153236,"date":"2026-08-11T09:48:24","date_gmt":"2026-08-11T07:48:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153236"},"modified":"2026-08-11T09:48:25","modified_gmt":"2026-08-11T07:48:25","slug":"campari-slikt-bittere-pil-bij-verkoop-rumdochters","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/campari-slikt-bittere-pil-bij-verkoop-rumdochters\/","title":{"rendered":"Campari slikt bittere pil bij verkoop rumdochters"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Campari <\/strong>snoeit verder in zijn merkenportefeuille. De Italiaanse drankengroep verkoopt de rummerken Trois Rivi\u00e8res, La Mauny en Duquesne, samen met cognacmerk Bisquit &amp; Dubouch\u00e9 en tequilamerk Cabo Wabo. De vijf merken moeten samen ongeveer 30 miljoen euro opbrengen, een fractie van wat Campari er enkele jaren geleden voor betaalde.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Minder merken, meer focus<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voor Trois Rivi\u00e8res, La Mauny en Duquesne onderhandelt Campari met een Franse industri\u00eble speler. De verkoop omvat ook de activiteiten van Bellonnie &amp; Bourdillon Successeurs, van suikerrietteelt tot productie en distributie. De transactie moet tegen eind 2026 rond zijn. Al is dat met flink wat verlies: alleen al voor de rumlabels legde Campari in 2019 ongeveer 60 miljoen euro op tafel. Bisquit kostte een jaar eerder nog 53,9 miljoen euro. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De huidige verkoopprijs van de vijf merken samen onderstreept hoe grondig de groep haar portefeuille herschikt. CEO Simon Hunt maakt duidelijk dat Campari minder versnipperd wil investeren: \u201cOnze strategie bestaat erin ons op een kleiner aantal grote projecten te richten; daarom verkopen we onze niet-prioritaire merken.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe hadden die merken in het verleden nodig om nieuwe markten te betreden, maar dat is vandaag niet meer het geval. Zo hebben we de portefeuille van agricole-rums gekocht om onze marktintroductie in Frankrijk te ondersteunen\u201d, aldus Hunt. Campari verkocht eerder al onder meer Cinzano, Averna en Zedda Piras. De groep concentreert zijn middelen nu sterker op merken als Aperol, Campari, Grand Marnier, Courvoisier, Espol\u00f2n en Skyy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rum en whisky verliezen terrein<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De timing is niet toevallig. De whisky- en rumdivisie zag haar omzet in de eerste jaarhelft met 10,3% dalen tot 189 miljoen euro. Organisch bedroeg de terugval 6%. Vooral Amerikaanse whisky kreeg klappen. De omzet van Wild Turkey en Russell\u2019s Reserve zakte van 75 miljoen naar 66 miljoen euro. Campari verwijst naar \u201cmoeilijke trends in de Amerikaanse categorie\u201d, bevoorradingsproblemen en wijzigingen in de distributie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Intussen komt de groei steeds nadrukkelijker van de prioritaire merken. Aperol is inmiddels goed voor 29% van de omzet. Het merk realiseerde 438 miljoen euro omzet in de eerste jaarhelft en blijft daarmee een van de belangrijkste groeimotoren van de groep. De groepsomzet bedroeg toen 1,51 miljard euro: 1% minder op gerapporteerde basis, maar organisch 2,7% meer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De nettowinst daalde met 37,7% tot 129 miljoen euro, onder meer door 82 miljoen euro aan afwaarderingen op activa die te koop staan. De aangepaste nettowinst steeg wel met 4,7% tot 226 miljoen euro. Campari rekent voor heel 2026 nog altijd op ongeveer 3% organische omzetgroei, met duidelijk als motto: minder ballast, meer Aperol.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campari snoeit verder in zijn merkenportefeuille. De Italiaanse drankengroep verkoopt de rummerken Trois Rivi\u00e8res, La Mauny en Duquesne, samen met cognacmerk Bisquit &#038; Dubouch\u00e9 en tequilamerk Cabo Wabo. De vijf merken moeten samen ongeveer 30 miljoen euro opbrengen, een fractie van wat Campari er enkele jaren geleden voor betaalde.<\/p>\n","protected":false},"author":5,"featured_media":148158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[418],"people":[],"extra":[43],"company":[395],"topic":[1222,281],"region":[861],"class_list":["post-153236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-sterkedrank","extra-plus","company-campari","topic-herstructurering","topic-overname","region-italie-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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