{"id":153306,"date":"2026-08-12T10:08:34","date_gmt":"2026-08-12T08:08:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153306"},"modified":"2026-08-12T10:11:55","modified_gmt":"2026-08-12T08:11:55","slug":"brouwerij-haacht-krikt-rendabiliteit-op-maar-blijft-verlieslatend","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/brouwerij-haacht-krikt-rendabiliteit-op-maar-blijft-verlieslatend\/","title":{"rendered":"Brouwerij Haacht krikt winst op, maar verlies blijft"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Brouwerij Haacht<\/strong> slaagt erin de operationele winstgevendheid stevig te verbeteren, maar schrijft onder de streep nog altijd rode cijfers. Ook de omzet boerde in de eerste jaarhelft achteruit. Toch ziet de bierproducent een &#8220;kentering&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tegen de markt in<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In de eerste helft van 2026 liep het nettoverlies op tot 1,7 miljoen euro, tegenover 1,5 miljoen euro een jaar eerder. De omzet van moederholding Co.Br.Ha. daalde bovendien met 3,1% tot 54,2 miljoen euro. De omzet kreeg een knauw door een aangepaste prijsstrategie en hogere kortingen op facturen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNa enkele moeilijke jaren bevestigen de resultaten over het eerste halfjaar van 2026 dat de kentering bij Brouwerij Haacht is ingezet\u201d, stelt het bedrijf niettemin. De recurrente brutobedrijfswinst (rebitda) ging immers met 45,5% vooruit tot 9,6 miljoen euro. Ook nam de totale bierverkoop met 0,3% toe, terwijl het volume van de kernmerken zelfs steeg met 5,8%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sinds begin dit jaar concentreert CEO Nils van Dam de commerci\u00eble inspanningen op vijf kernmerken: Primus, Super 8, Tongerlo, Coq Hardi en Flandrien. Met succes, aldus Van Dam, want de brouwerij zou marktaandeel winnen in de krimpende biermarkt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Verkoopproces op de achtergrond<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tegelijk snijdt de brouwer verder in de kosten. Na verschillende ontslagrondes voegde Haacht begin dit jaar onder meer de commerci\u00eble backoffice en de besteldienst samen. Voor 2026 heeft de onderneming naar eigen zeggen al 5,8 miljoen euro aan besparingen ge\u00efdentificeerd. Ook vastgoed gaat de deur uit: verkopen leverden dit jaar al 3 miljoen euro op en de herziening van de portefeuille gaat verder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ondertussen tonen zowel investeringsfondsen als industri\u00eble spelers interesse in Brouwerij Haacht. Ook Heineken en Duvel Moortgat <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/duvel-moortgat-en-heineken-gooien-zich-in-strijd-om-brouwerij-haacht\/\" data-type=\"link\" data-id=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/duvel-moortgat-en-heineken-gooien-zich-in-strijd-om-brouwerij-haacht\/\">stellen zich kandidaat voor een overname<\/a>, naast consortia van brouwers en vastgoedspecialisten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brouwerij Haacht slaagt erin de operationele winstgevendheid stevig te verbeteren, maar schrijft onder de streep nog altijd rode cijfers. Ook de omzet boerde achteruit. Toch ziet de bierproducent een &#8220;kentering&#8221;.<\/p>\n","protected":false},"author":5,"featured_media":151854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[736],"people":[],"extra":[43],"company":[1703],"topic":[88],"region":[90],"class_list":["post-153306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-bier","extra-plus","company-brouwerij-haacht","topic-bedrijfsresultaten","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brouwerij Haacht krikt 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