{"id":153479,"date":"2026-08-13T16:22:07","date_gmt":"2026-08-13T14:22:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153479"},"modified":"2026-08-13T16:22:08","modified_gmt":"2026-08-13T14:22:08","slug":"heineken-dochterbedrijf-alken-maes-in-de-rode-cijfers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-dochterbedrijf-alken-maes-in-de-rode-cijfers\/","title":{"rendered":"Heineken-dochterbedrijf Alken-Maes in de rode cijfers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">De Belgische brouwer <strong>Alken-Maes<\/strong>, onderdeel van de groep <strong>Heineken<\/strong>, heeft 2025 afgesloten met een omzetdaling en fors nettoverlies in een krimpende markt. Pas vanaf 2029 verwacht het bedrijf weer groei.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tegenvallende vooruitzichten<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alken-Maes, bekend van biermerken als Maes, Cristal, Grimbergen, Affligem, Mort Subite en Hapkin, zag vorig jaar de omzet met 5% dalen, van 344 naar 325 miljoen euro. Onderaan de streep was er een nettoverlies van 104 miljoen euro, tegenover een kleine winst een jaar eerder, blijkt uit het pas gepubliceerde jaarverslag. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De verliescijfers zijn vooral het gevolg van een waardevermindering van 157 miljoen euro, waarmee moederbedrijf Heineken aangeeft dat de Belgische dochter de komende jaren minder zal opbrengen dan eerder werd ingeschat. Een boekhoudkundige aanpassing dus, die geen impact heeft op de dagelijkse activiteiten van Alken-Maes. Eerder dit jaar <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/tol-reorganisatie-alken-maes-bekend-twintigtal-banen-weg\/\">schrapte de brouwer wel een twintigtal jobs<\/a>. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heineken verwacht dat de Belgische biermarkt tot 2028 jaarlijks met 1,3% zal krimpen. Pas vanaf 2029 rekent het bedrijf weer op groei. Volgens het jaarverslag ligt de oorzaak vooral bij tegenvallende exportvooruitzichten, aangewakkerd door inflatie en bredere macro-economische uitdagingen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gisteren publiceerde ook sectorgenoot Brouwerij Haacht rode cijfers, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/brouwerij-haacht-krikt-rendabiliteit-op-maar-blijft-verlieslatend\/\">al ziet dat bedrijf wel een kentering<\/a> na enkele moeilijke jaren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Belgische brouwer Alken-Maes, onderdeel van de groep Heineken, heeft 2025 afgesloten met een omzetdaling en fors nettoverlies in een krimpende markt. Pas vanaf 2029 verwacht het bedrijf weer groei.<\/p>\n","protected":false},"author":3,"featured_media":143759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[479,130],"topic":[88],"region":[90],"class_list":["post-153479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-alken-maes","company-heineken","topic-bedrijfsresultaten","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heineken-dochterbedrijf Alken-Maes in de rode cijfers - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Belgische brouwer Alken-Maes, onderdeel van de groep Heineken, heeft 2025 afgesloten met een omzetdaling en fors nettoverlies in een krimpende markt. 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