{"id":153484,"date":"2026-08-14T14:05:53","date_gmt":"2026-08-14T12:05:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153484"},"modified":"2026-08-14T14:05:55","modified_gmt":"2026-08-14T12:05:55","slug":"birkenstock-stapt-stevig-door-dankzij-eigen-winkels","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/birkenstock-stapt-stevig-door-dankzij-eigen-winkels\/","title":{"rendered":"Birkenstock stapt stevig door dankzij eigen winkels"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Birkenstock <\/strong>verhoogt zijn verwachting na een omzetgroei van 13%. Dat heeft de sandalenmaker vooral te danken aan het eigen winkelnetwerk, dat nu 124 vestigingen telt. Invoerheffingen en valuta-effecten drukken wel op de marges en de nettowinst.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Amerika blijft grootste markt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Birkenstock groeide vorige kwartaal in alle regio\u2019s en zowel via wholesale als eigen retail, al deed dat laatste het nog net iets beter. De rechtstreekse verkoop aan consumenten nam met 14% toe tot 277,7 miljoen euro, terwijl de verkoop aan zakelijke partners met 13% steeg tot 441,7 miljoen euro. Het merk opende in de periode dan ook dertien eigen winkels en telde eind juni wereldwijd 124 vestigingen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In de drie maanden tot 30 juni steeg de omzet zo in totaal met 13% tot 719,5 miljoen euro. Over de eerste negen maanden realiseerde het bedrijf een omzet van 1,74 miljard euro, 11% meer dan een jaar eerder. CEO Oliver Reichert: \u201cWe hebben in het derde kwartaal uitzonderlijk goed gepresteerd en opnieuw de kracht van ons merk bewezen.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amerika bleef de grootste regio met een omzet van 347,4 miljoen euro, goed voor een stijging van 11%. In Europa, het Midden-Oosten en Afrika klom de omzet met 15% naar 297,2 miljoen euro. De impact van de conflicten in het Midden-Oosten bleef opvallend genoeg kleiner dan het bedrijf had verwacht. In Azi\u00eb-Pacific steeg de omzet met 18% naar 74,7 miljoen euro.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marges en winst onder druk<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ongunstige wisselkoersen, extra Amerikaanse invoerheffingen en de productmix drukten de brutomarge weliswaar met 140 basispunten tot 59,1%. De nettowinst daalde uiteindelijk met 15% naar 109,6 miljoen euro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voor heel boekjaar 2026 rekent Birkenstock nu op een omzetgroei van 15% tegen constante wisselkoersen. Eerder mikte het bedrijf nog op 13 tot 15%. Ook de verwachting voor het aangepaste EBITDA gaat omhoog: van 700 miljoen euro naar minstens 710 miljoen euro. Dat impliceert een marge van 30,2 tot 30,5%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Birkenstock verhoogt zijn verwachting na een omzetgroei van 13%. Dat heeft de sandalenmaker vooral te danken aan het eigen winkelnetwerk, dat nu 124 vestigingen telt. Invoerheffingen en valuta-effecten drukken wel op de marges en de nettowinst.<\/p>\n","protected":false},"author":5,"featured_media":140371,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[43],"company":[1379],"topic":[88],"region":[],"class_list":["post-153484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-birkenstock","topic-bedrijfsresultaten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Birkenstock stapt stevig door dankzij eigen winkels - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Birkenstock verhoogt zijn verwachting na een omzetgroei van 13%. 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