{"id":153640,"date":"2026-08-17T17:06:31","date_gmt":"2026-08-17T15:06:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153640"},"modified":"2026-08-17T17:06:34","modified_gmt":"2026-08-17T15:06:34","slug":"in-beeld-premium-merken-zetten-de-toon-in-nieuwe-douglas-flagshipstore","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/in-beeld-premium-merken-zetten-de-toon-in-nieuwe-douglas-flagshipstore\/","title":{"rendered":"[In Beeld] Premium merken zetten de toon in nieuwe Douglas flagshipstore"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 688)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"688\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-153644\" data-id=\"153644\" data-aspect-ratio=\"1024 \/ 688\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-09-1024x688.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-09-1024x688.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-09-300x202.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-09-768x516.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-09.jpg 1252w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Douglas<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"893\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-153641\" data-id=\"153641\" data-aspect-ratio=\"591 \/ 893\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-08.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-08.jpg 591w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-08-199x300.jpg 199w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Douglas<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-153642\" data-id=\"153642\" data-aspect-ratio=\"819 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-07-819x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-07-819x1024.jpg 819w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-07-240x300.jpg 240w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-07-768x960.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-07-1229x1536.jpg 1229w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-07.jpg 1638w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Douglas<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-153645\" data-id=\"153645\" data-aspect-ratio=\"819 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-05-819x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-05-819x1024.jpg 819w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-05-240x300.jpg 240w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-05-768x960.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-05-1229x1536.jpg 1229w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-05.jpg 1638w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Douglas<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-153646\" data-id=\"153646\" data-aspect-ratio=\"819 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-04-819x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-04-819x1024.jpg 819w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-04-240x300.jpg 240w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-04-768x960.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-04-1229x1536.jpg 1229w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-04.jpg 1638w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Douglas<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-153643\" data-id=\"153643\" data-aspect-ratio=\"819 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-03-819x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-03-819x1024.jpg 819w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-03-240x300.jpg 240w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-03-768x960.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-03-1229x1536.jpg 1229w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-03.jpg 1638w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Douglas<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-153647\" data-id=\"153647\" data-aspect-ratio=\"819 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-02-819x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-02-819x1024.jpg 819w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-02-240x300.jpg 240w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-02-768x960.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-02-1229x1536.jpg 1229w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-02.jpg 1638w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-153648\" data-id=\"153648\" data-aspect-ratio=\"819 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-01-819x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-01-819x1024.jpg 819w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-01-240x300.jpg 240w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-01-768x960.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-01-1229x1536.jpg 1229w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/douglas-flagship-01.jpg 1638w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Douglas<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In het Nederlandse Amstelveen opende <strong>Douglas<\/strong> een \u201cLuxury Flagship Store\u201d volgens een vernieuwd winkelontwerp met een luxueuze uitstraling en extra ruimte voor premium merken en K-Beauty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exclusieve geuren<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De 750 m\u00b2 grote winkel in Amstelveen heropende zopas na een uitgebreide renovatie. Blikvangers zijn de exclusieve Make-up Bar, Skincare Bar en Hair Bar, speciaal ontworpen voor persoonlijk advies en schoonheidsbehandelingen. In een uitgebreide K-Beauty Zone kunnen klanten Koreaanse innovaties op het gebied van huidverzorging ontdekken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De winkel biedt meer ruimte voor premium beautymerken en een inspirerende merkbeleving. Een treffende illustratie is de \u201cNiche Fragrance Wall\u201d met &nbsp;exclusieve geuren van onder andere Tom Ford, Chlo\u00e9 Atelier des Fleurs, Armani Priv\u00e9 en Maison Margiela. Verder vinden shoppers in deze winkel luxe en exclusieve merken, waaronder Fenty Beauty, NARS, Armani Beauty, Attar al Has, Atelier Rebul, Cl\u00e9 de Peau, K\u00e9rastase, La Mer en Giardini Di Toscana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Douglas heeft een lastig derde kwartaal achter de rug: de cosmeticaketen <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/douglas-duikt-in-het-rood-en-gaat-winkels-sluiten\/\">voelt de terughoudendheid van Europese consumenten<\/a> steeds nadrukkelijker, al groeide de verkoop van exclusieve merken in het kwartaal w\u00e9l met dubbele cijfers. De retailer wil daarom meer investeren in e-commerce en bekijkt tegelijk kritisch welke winkels nog voldoen.<br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In het Nederlandse Amstelveen opende Douglas een \u201cLuxury Flagship Store\u201d volgens een vernieuwd winkelontwerp met een luxueuze uitstraling en extra ruimte voor premium merken en K-Beauty.<\/p>\n","protected":false},"author":3,"featured_media":153644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[],"company":[939],"topic":[721,264],"region":[113],"class_list":["post-153640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","company-douglas","topic-in-beeld","topic-winkelconcept","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In Beeld] Premium merken zetten de toon in nieuwe 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