{"id":153668,"date":"2026-08-18T10:16:40","date_gmt":"2026-08-18T08:16:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153668"},"modified":"2026-08-18T10:16:41","modified_gmt":"2026-08-18T08:16:41","slug":"hak-en-xxl-nutrition-gaan-voor-sportieve-samenwerking","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/hak-en-xxl-nutrition-gaan-voor-sportieve-samenwerking\/","title":{"rendered":"HAK en XXL Nutrition gaan voor sportieve samenwerking"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>HAK<\/strong> en <strong>XXL Nutrition<\/strong> brengen samen twee eiwitrijke maaltijdsoepen op de markt. Voor XXL Nutrition betekent de samenwerking een nieuwe stap buiten de klassieke sportvoeding, terwijl HAK inspeelt op de groeiende vraag naar gemakkelijke producten met extra prote\u00efnen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Van sportschool naar supermarkt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De maaltijdsoepen verschijnen in twee varianten: zoete aardappel-pompoen en tomaat-linzen. Iedere verpakking bevat 23 gram eiwit en ongeveer 400 gram groenten en peulvruchten. De producten liggen inmiddels in de rekken bij de Nederlandse supermarktketens Plus, Dirk en Jumbo en komen binnenkort ook in de webshop van XXL Nutrition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEiwitrijke voeding hoeft wat ons betreft niet ingewikkeld te zijn\u201d, zegt Van der Zel. \u201cJuist door samen te werken met sterke voedingsmerken kunnen we producten ontwikkelen die mensen eenvoudig in hun dagelijkse eetpatroon kunnen inpassen. Je hoeft er geen aparte shake voor te maken of een sportmaaltijd voor te bereiden: je kunt gewoon een kom soep eten.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Met de introductie zet XXL Nutrition zijn verbreding naar reguliere voedingscategorie\u00ebn voort. Het merk werkte eerder al samen met onder meer Hema, Jumbo en Zuivelhoeve. Daarmee wil het eiwitrijke voeding ook buiten sportscholen en gespecialiseerde supplementenwinkels toegankelijk maken. Voor Nederlandse conservenmaker HAK is het dan weer een manier om mee te surfen op de eiwittrend en een nieuwe doelgroep van sporters te overtuigen van de voordelen van peulvruchten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HAK en XXL Nutrition brengen samen twee eiwitrijke maaltijdsoepen op de markt. Voor XXL Nutrition betekent de samenwerking een nieuwe stap buiten de klassieke sportvoeding, terwijl HAK inspeelt op de groeiende vraag naar gemakkelijke producten met extra prote\u00efnen.<\/p>\n","protected":false},"author":5,"featured_media":153669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[1112],"people":[],"extra":[],"company":[891,1660],"topic":[386],"region":[113],"class_list":["post-153668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-samenwerking","company-hak","company-xxl-nutrition","topic-fmcg","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HAK en XXL Nutrition gaan voor sportieve samenwerking - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/hak-en-xxl-nutrition-gaan-voor-sportieve-samenwerking\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HAK en XXL Nutrition gaan voor sportieve samenwerking - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"HAK en XXL Nutrition brengen samen twee eiwitrijke maaltijdsoepen op de markt. 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