{"id":153859,"date":"2026-08-20T15:18:33","date_gmt":"2026-08-20T13:18:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153859"},"modified":"2026-08-20T15:19:21","modified_gmt":"2026-08-20T13:19:21","slug":"conflict-tussen-aldi-en-lidl-over-smartphone-app-escaleert-verder","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/conflict-tussen-aldi-en-lidl-over-smartphone-app-escaleert-verder\/","title":{"rendered":"Conflict tussen Aldi en Lidl over smartphone-app escaleert verder"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In Duitsland bekampen discounters <strong>Aldi <\/strong>en <strong>Lidl<\/strong> elkaar met confronterende reclame-uitingen over de zin of onzin van exclusieve kortingen in smartphone-apps. De toon wordt daarbij steeds venijniger.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Verbazende escalatie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In juli lanceerden Aldi Nord en S\u00fcd op hun thuismarkt samen een opgemerkte campagne <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/geen-punten-geen-coupons-geen-stress-aldi-voert-campagne-tegen-getrouwheidsapps-maar-niet-in-belgie\/\">die de complexiteit van getrouwheidsapps op de korrel neemt<\/a>, onder het motto \u201cGoedkoop zonder bonus-app\u201d. Aldi beschuldigt met name zijn concurrent Lidl daarbij van een beleid met \u201ctwee kassa\u2019s\u201d omdat klanten zonder smartphone-app een boel kortingen zouden mislopen. \u201cWie geen smartphone heeft of geen app wil gebruiken, betaalt op veel plaatsen meer voor hetzelfde product. Loyaliteitsapps en kortingsprijzen verleiden klanten bovendien vaak tot extra uitgaven \u2013 en dat kan oplopen tot wel 30 procent\u201d, zei het bedrijf toen in een persbericht.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dat kon Lidl niet over zijn kant laten gaan. Aanvankelijk beperkte de rivaal zich tot humoristische posts op sociale media, maar nu verschijnen ook in het straatbeeld advertenties waarin de retailer benadrukt dat zijn lage prijzen ook gelden zonder app<a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/nachrichten\/2-kassen-gesellschaft-aldi-und-lidl-legen-im-werbe-battle-um-app-rabatte-nach-192732\">, al benadrukken dezelfde advertenties ook de voordelen van de Lidl Plus app<\/a>, meldt Lebensmittel Zeitung. Bovendien publiceerde de discounter een wel bijzonder venijnige video waarin de concurrent (niet bij naam genoemd) ronduit belachelijk wordt gemaakt. Aldi van zijn kant antwoordt met advertenties waarin (uiteraard negatieve) opmerkingen van klanten over app-kortingen geciteerd worden. De escalatie wekt de verbazing van waarnemers, marketingexperts en het publiek.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&quot;Spar-Apps? Voll Doof!&quot; Finden wir nicht! I Lidl Plus I Lidl lohnt sich\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/UXu_wHAx-q4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"712\" height=\"847\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/aldi-sud-app-.jpg\" alt=\"\" class=\"wp-image-153860\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/aldi-sud-app-.jpg 712w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/aldi-sud-app--252x300.jpg 252w\" sizes=\"auto, (max-width: 712px) 100vw, 712px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In Duitsland bekampen discounters Aldi en Lidl elkaar met confronterende reclame-uitingen over de zin of onzin van exclusieve kortingen in smartphone-apps. De toon wordt daarbij steeds venijniger. <\/p>\n","protected":false},"author":3,"featured_media":147329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[203,204],"topic":[488],"region":[177],"class_list":["post-153859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-aldi","company-lidl","topic-marketing","region-duitsland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conflict tussen Aldi en Lidl over smartphone-app escaleert verder - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"In Duitsland bekampen discounters Aldi en Lidl elkaar met confronterende reclame-uitingen over de zin of onzin van exclusieve kortingen in smartphone-apps. 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