{"id":153916,"date":"2026-08-21T12:30:46","date_gmt":"2026-08-21T10:30:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153916"},"modified":"2026-08-21T12:42:03","modified_gmt":"2026-08-21T10:42:03","slug":"planet-b-haalt-nederlands-mondverzorgingsmerk-smyle-naar-belgie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/planet-b-haalt-nederlands-mondverzorgingsmerk-smyle-naar-belgie\/","title":{"rendered":"Planet B haalt Nederlands mondverzorgingsmerk Smyle naar Belgi\u00eb"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Planet B<\/strong>, de groep achter duurzaam verzorgingsmerk <strong>Wondr <\/strong>en schoonmaakmerk <strong>Powr<\/strong>, gaat voor het eerst een merk verdelen dat het niet zelf heeft ontwikkeld. De start-up krijgt de exclusieve Belgische distributierechten voor het Nederlandse mondverzorgingsmerk <strong>Smyle<\/strong>. De samenwerking vormt meteen het startschot voor een ruimer partnerprogramma.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Van concurrent naar partner<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Volgens Planet B sluiten beide bedrijven inhoudelijk nauw op elkaar aan. &#8220;De missie van Smyle om mondverzorging beter, gezonder en leuker te maken ligt volledig in lijn met wat we bij Planet B willen doen&#8221;, zegt medeoprichter Tibbe Verschaffel. Planet B en Smyle wisselen volgens hem al jaren kennis en idee\u00ebn uit. &#8220;De krachten bundelen voor de Belgische markt was dan ook de logische volgende stap.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ook Smyle ziet Belgi\u00eb als een logische groeimarkt. &#8220;Smyle krijgt steeds meer fans in Belgi\u00eb die via onze website bestellen. Ook krijgen we steeds vaker de vraag in welke winkels onze producten verkrijgbaar zijn&#8221;, zegt oprichter Almar Fernhout. &#8220;Door de samenwerking met Planet B kunnen we ook onze Belgische fans kennis laten maken met ons assortiment.&#8221; Smyle verkoopt onder meer microplasticvrije tandpasta, tandpastatabletten en recyclebare tandenborstels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meer merken op komst<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voor Planet B betekent de overeenkomst een koerswijziging. Het bedrijf ontwikkelde zijn assortiment tot nu toe zelf, maar kiest nu bewust om met een bestaande speler samen te werken. &#8220;Voor ons is <a href=\"https:\/\/www.linkedin.com\/posts\/tibbe-verschaffel-811b46140_we-lanceren-een-nieuw-merk-voor-het-share-7496207093088239616-EUtZ\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAR67tIBF6gY6piyoFjS6AYEcAg-7aFEcNY\">de missie belangrijker dan het logo op de verpakking<\/a>&#8220;, schrijft Tibbe Verschaffel op LinkedIn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Planet B koppelt de samenwerking aan een nieuw concept onder de naam &#8216;Impact Friends&#8217;. Daarmee wil het bedrijf ook andere merken toegang geven tot zijn distributienetwerk, retailerrelaties en community. &#8220;Met onze \u2018Impact Friends\u2019 willen we andere verantwoorde bedrijven een platform aanbieden binnen ons inmiddels uitgebreide distributienetwerk en zo tegelijkertijd meer groei genereren&#8221;, zegt medeoprichter Lowie Vercraeye. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Planet B maakt zo van distributie een nieuwe groeipijler. Die verbreding past in de expansie van het bedrijf. Planet B, opgericht in Gent in 2018, boekte in 2025 een omzet van 10 miljoen euro. De B Corp-gecertificeerde onderneming wil tegen 2030 meer dan 100 miljoen plastic flessen uitsparen. Smyle wordt bovendien opgenomen in de lopende campagne &#8216;Life in Plastics&#8217;, waarmee Planet B aandacht vraagt voor microplastics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hoe de activistische scale-up succesvol concurreert met multinationals die over (veel) grotere budgetten beschikken? Dat vertelt Ruben Renaer van Planet B op de Retail Marketing Day van RetailDetail, op 24 september in Trademart Brussel. Ook op het podium die dag:\u00a0<strong>Albert Heijn<\/strong>,\u00a0<strong>Ava<\/strong><\/em>, <em><strong>Vanhalst Retail Group<\/strong>\u00a0(Dreambaby, Supra Bazar, Kabine) en meer.<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/www.retaildetail.be\/nl\/retail-events\/retail-marketing-day-2026\/\">Klik hier voor info en tickets voor de Retail Marketing Day op 24\/09<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Planet B, de groep achter duurzaam verzorgingsmerk Wondr en schoonmaakmerk Powr, gaat voor het eerst een merk verdelen dat het niet zelf heeft ontwikkeld. De start-up krijgt de exclusieve Belgische distributierechten voor het Nederlandse mondverzorgingsmerk Smyle. De samenwerking vormt meteen het startschot voor een ruimer partnerprogramma.<\/p>\n","protected":false},"author":5,"featured_media":153918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[1112],"people":[],"extra":[43],"company":[1439],"topic":[197],"region":[324],"class_list":["post-153916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","tag-samenwerking","extra-plus","company-planet-b","topic-expansie","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Planet B haalt Nederlands mondverzorgingsmerk Smyle naar Belgi\u00eb - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/planet-b-haalt-nederlands-mondverzorgingsmerk-smyle-naar-belgie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planet B haalt Nederlands mondverzorgingsmerk Smyle naar Belgi\u00eb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Planet B, de groep achter duurzaam verzorgingsmerk Wondr en schoonmaakmerk Powr, gaat voor het eerst een merk verdelen dat het niet zelf heeft ontwikkeld. 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