{"id":154255,"date":"2026-08-27T11:13:21","date_gmt":"2026-08-27T09:13:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=154255"},"modified":"2026-08-27T11:13:23","modified_gmt":"2026-08-27T09:13:23","slug":"pernod-ricard-vreest-nog-jaren-amerikaanse-malaise","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/pernod-ricard-vreest-nog-jaren-amerikaanse-malaise\/","title":{"rendered":"Pernod Ricard vreest nog jaren Amerikaanse malaise"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">De terugval van de drankenmarkt in de Verenigde Staten en China raakt <strong>Pernod Ricard<\/strong> stevig. De omzet zakte afgelopen boekjaar met 14,2% en de nettowinst zelfs met 26%. De Franse eigenaar van Absolut, Jameson en Martell verwacht dat vooral de Amerikaanse zwakte de groei nog tot 2029 afremt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Amerikaan drinkt minder<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pernod Ricard sloot het boekjaar 2025-2026 af met een omzet van 9,4 miljard euro, 14,2% minder dan een jaar eerder. Wisselkoersen en de verkoop van merken versterkten de daling, want op autonome basis bleef de terugval beperkt tot 3,9%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In de Verenigde Staten kromp de omzet met 14%, in China zelfs met 19%. Zonder die twee landen groeide de autonome omzet met 0,5%. Pernod Ricard spreekt zelf van een &#8220;verbeterende dynamiek en groei in de rest van de wereld, ondanks de impact van het conflict in het Midden-Oosten in het vierde kwartaal.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In de Verenigde Staten kampt de drankengroep met een vertragende markt, een voorzichtigere consument en voorraadafbouw bij distributeurs. De verkopen aan eindklanten daalden er over het hele jaar met ongeveer 7%. Het concern past zich aan met kleinere verpakkingen, kant-en-klare mixdranken en meer promoties, al brengt dat nog weinig zoden aan de dijk: Pernod Ricard verwacht ook in het nieuwe boekjaar een lagere omzet in de Verenigde Staten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ook in China wegen de zwakke economie en het lage consumentenvertrouwen vooral op de vraag naar prestigeproducten, waaronder Martell-cognac. Toch ziet Pernod Ricard enkele lichtpunten: premiumdranken winnen terrein bij de groeiende middenklasse en handelspartners tonen zich volgens het bedrijf voorzichtig optimistisch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kostenbesparingen beschermen marge<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De terugvallende omzet drukte fors op de winst. Het recurrente bedrijfsresultaat daalde met 17,9% tot 2,42 miljard euro, of met 5,2% op autonome basis. De operationele marge kwam uit op 25,8%. Een ongunstige productmix, importheffingen en hogere inkoopkosten wogen op de winstgevendheid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pernod Ricard probeert te counteren met een besparingsprogramma van 1 miljard euro. Het bedrijf realiseerde daarvan in het afgelopen boekjaar al ongeveer de helft en verwacht het volledige programma tegen 2028 af te ronden. De structurele kosten daalden autonoom al met 8%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zelfs tot en met boekjaar 2028-2029 mikt het concern nu op een gemiddelde autonome omzetgroei aan de onderkant van zijn doelstelling van 3 tot 6% per jaar. Daarmee erkent Pernod Ricard dat het herstel trager verloopt dan eerder gehoopt. Voor het lopende boekjaar verwacht de drankenreus een vrijwel stabiele autonome omzet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De terugval van de drankenmarkt in de Verenigde Staten en China raakt Pernod Ricard stevig. De omzet zakte afgelopen boekjaar met 14,2% en de nettowinst zelfs met 26%. De Franse eigenaar van Absolut, Jameson en Martell verwacht dat vooral de Amerikaanse zwakte de groei nog tot 2029 afremt.<\/p>\n","protected":false},"author":5,"featured_media":146934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[418],"people":[],"extra":[43],"company":[809],"topic":[88],"region":[],"class_list":["post-154255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-sterkedrank","extra-plus","company-pernod-ricard","topic-bedrijfsresultaten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pernod Ricard vreest nog jaren Amerikaanse malaise - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/pernod-ricard-vreest-nog-jaren-amerikaanse-malaise\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pernod Ricard vreest nog jaren Amerikaanse malaise - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"De terugval van de drankenmarkt in de Verenigde Staten en China raakt Pernod Ricard stevig. 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