{"id":154431,"date":"2026-09-01T09:36:01","date_gmt":"2026-09-01T07:36:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=154431"},"modified":"2026-09-01T09:38:35","modified_gmt":"2026-09-01T07:38:35","slug":"ikea-belgie-verlaagt-meer-dan-duizend-producten-in-prijs","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-belgie-verlaagt-meer-dan-duizend-producten-in-prijs\/","title":{"rendered":"IKEA Belgi\u00eb verlaagt meer dan duizend producten in prijs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>IKEA <\/strong>Belgi\u00eb investeert 20 miljoen euro in prijsverlagingen, voor in totaal meer dan duizend producten. Het initiatief is onderdeel van een investering van 1,2 miljard euro waarmee de retailer prijsverlagingen doorvoert in heel Europa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aanzienlijke verlagingen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vanaf vandaag worden bijna 850 producten goedkoper in de winkels en online, de komende maanden volgen nog eens meer dan honderd producten, meldt IKEA Belgi\u00eb in een persbericht. De meeste prijsverlagingen zullen permanent zijn. Daarnaast is er voor 58 producten een aparte, tijdelijke prijsverlaging die uitsluitend geldt in de Belgische winkels, tot eind december. &nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De prijsverlagingen zijn duidelijk aangeduid in de winkel, online en in de app, zodat klanten ze makkelijk terugvinden. Ze gelden voor productfamilies die veel mensen dagelijks thuis gebruiken, zoals zitbanken, schommelstoelen, kasten, en andere producten voor de woonkamer, slaapkamer, keuken, en slimme opbergoplossingen. Sommige prijzen dalen aanzienlijk: de Best\u00e5 opbergboxen bijvoorbeeld worden 53% goedkoper.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prijsverlagingen in heel Europa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tussen 1 september en 31 december 2026 krijgen nog eens 58 producten een prijsverlaging die enkel geldt in de fysieke Belgische IKEA winkels. De Billy boekenkast gaat van 44,49 naar 39,99 euro, de Antilop hoge kinderstoel van 19,99 naar 14,99 euro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe weten dat veel Belgische huishoudens vandaag heel bewust omgaan met hun budget. Met deze investering willen we die druk wat verlichten. We kiezen er bewust voor om zelf een deel van die druk op te vangen met prijsverlagingen op producten die mensen elke dag thuis gebruiken,\u201d zegt Kurt Vanhaeverbeke, Country Commercial Manager bij IKEA Belgi\u00eb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De prijsverlagingen in Belgi\u00eb maken deel uit van een investering van 1,2 miljard euro door de overkoepelende, wereldwijd actieve Ingka Group en Inter IKEA Group om de prijzen van een groot aantal producten in heel Europa te verlagen. Afhankelijk van het land en de productcategorie dalen de prijzen gemiddeld met 15% tot 25%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IKEA Belgi\u00eb investeert 20 miljoen euro in prijsverlagingen, voor in totaal meer dan duizend producten. Het initiatief is onderdeel van een investering van 1,2 miljard euro waarmee de retailer prijsverlagingen doorvoert in heel Europa. <\/p>\n","protected":false},"author":3,"featured_media":130751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[211],"topic":[589],"region":[90],"class_list":["post-154431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen","company-ikea","topic-prijsconcurrentie","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IKEA Belgi\u00eb verlaagt meer dan duizend producten in prijs - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"IKEA Belgi\u00eb investeert 20 miljoen euro in prijsverlagingen, voor in totaal meer dan duizend producten. Het initiatief is onderdeel van een investering van 1,2 miljard euro waarmee de retailer prijsverlagingen doorvoert in heel Europa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-belgie-verlaagt-meer-dan-duizend-producten-in-prijs\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IKEA Belgi\u00eb verlaagt meer dan duizend producten in prijs - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"IKEA Belgi\u00eb investeert 20 miljoen euro in prijsverlagingen, voor in totaal meer dan duizend producten. 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