{"id":154526,"date":"2026-09-02T10:36:29","date_gmt":"2026-09-02T08:36:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=154526"},"modified":"2026-09-02T10:36:31","modified_gmt":"2026-09-02T08:36:31","slug":"nestle-verkoopt-vitaminen-en-supplementen-voor-1-miljard-dollar","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/nestle-verkoopt-vitaminen-en-supplementen-voor-1-miljard-dollar\/","title":{"rendered":"Nestl\u00e9 verkoopt vitaminen en supplementen voor 1 miljard dollar"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Nestl\u00e9 <\/strong>verkoopt zijn Holistic Health-divisie, die vitamines, mineralen en supplementen maakt, aan <strong>Yellow Wood Partners<\/strong>. De investeringsgroep betaalt 1 miljard dollar voor merken die vooral in Amerika bekend zijn, zoals <strong>Nature\u2019s Bounty<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Snel groeiende markt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Holistic Health is een uitstekend platform van vertrouwde merken met diepe banden met retailers, wat aanzienlijke kansen biedt voor verdere groei&#8221;, aldus Dana Schmaltz, partner bij Yellow Wood Partners, in een persverklaring. Vooral in de Verenigde Staten is Nestl\u00e9 inderdaad groot in vitamines, mineralen en supplementen (VMS): Nature\u2019s Bounty is er het op \u00e9\u00e9n na grootste VMS-merk en marktleider in vrouwengezondheid. E\u00e9n op vijf Amerikaanse huishoudens gebruikt het merk, aldus de groep.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verder telt de divisie ook gespecialiseerde merken zoals Nuun, Osteo Bi-Flex en Gard. Schmaltz: &#8220;Het portfolio van Holistic Health omvat een groep leiders in gespecialiseerde categorie\u00ebn binnen verschillende hooggroeiende segmenten van de aantrekkelijke VMS-markt, zoals hydratatie, darmgezondheid en immuniteit. Door Holistic Health als zelfstandige entiteit te laten opereren, kunnen we de kracht van elk merk benutten om groei te versnellen, innovatie te stimuleren en hun marktpositie bij consumenten en retailpartners te versterken.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yellow Wood kocht eerder al grote verzorgingsmerken weg bij grote FMCG-multinationals, zoals Bayer en Unilever. Het bedrijf beheert een portfolio van meer dan veertig huishoudmerken, waaronder Chapstick, Suave, Q-tips en Dr. Scholl\u2019s. De deal is nog wel afhankelijk van goedkeuring van de concurrentiewaakhonden en moet in de eerste helft van 2027 worden afgerond. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nestl\u00e9 verkoopt zijn Holistic Health-divisie, die vitamines, mineralen en supplementen maakt, aan Yellow Wood Partners. De investeringsgroep betaalt 1 miljard dollar voor merken die vooral in Amerika bekend zijn, zoals Nature\u2019s Bounty.<\/p>\n","protected":false},"author":5,"featured_media":141372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[43],"company":[319],"topic":[281],"region":[],"class_list":["post-154526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","extra-plus","company-nestle","topic-overname"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nestl\u00e9 verkoopt vitaminen en supplementen voor 1 miljard dollar - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/nestle-verkoopt-vitaminen-en-supplementen-voor-1-miljard-dollar\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nestl\u00e9 verkoopt vitaminen en supplementen voor 1 miljard dollar - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Nestl\u00e9 verkoopt zijn Holistic Health-divisie, die vitamines, mineralen en supplementen maakt, aan Yellow Wood Partners. 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