{"id":154925,"date":"2026-09-09T16:55:52","date_gmt":"2026-09-09T14:55:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=154925"},"modified":"2026-09-09T16:55:56","modified_gmt":"2026-09-09T14:55:56","slug":"in-beeld-wingzz-china-2026-waarom-shops-in-shanghai-steeds-minder-op-winkels-lijken","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/in-beeld-wingzz-china-2026-waarom-shops-in-shanghai-steeds-minder-op-winkels-lijken\/","title":{"rendered":"[In Beeld] Wingzz China 2026: waarom shops in Shanghai steeds minder op winkels lijken"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 768)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" 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srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/1788928901298-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/1788928901298-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/1788928901298-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/1788928901298-1536x1153.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/1788928901298.jpg 2047w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"769\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-154932\" data-id=\"154932\" data-aspect-ratio=\"1024 \/ 769\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/1788928903977-1024x769.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/1788928903977-1024x769.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/1788928903977-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/1788928903977-768x577.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/1788928903977-1536x1153.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/1788928903977.jpg 2046w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-154929\" data-id=\"154929\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/1788928905048-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/1788928905048-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/1788928905048-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/1788928905048-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/1788928905048.jpg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-154926\" data-id=\"154926\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/1788928904704-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/1788928904704-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/1788928904704-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/1788928904704-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/1788928904704.jpg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In Shanghai vervagen de grenzen tussen winkel, media, technologie en logistiek razendsnel. Winkels worden mediakanalen, merken bouwen communities rond fysieke locaties en technologie verbindt content, transacties en logistiek steeds nauwer. Dat bleek tijdens de eerste twee dagen van RetailDetail-inspiratiereis Wingzz China 2026.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e9\u00e9r dan de fabriek van de wereld<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De reis begon met een bredere blik op de Chinese modesector. Ondernemer Vincent Djen schetste hoe het klassieke model van goedkope massaproductie plaatsmaakt voor flexibelere, digitale en duurzamere productieketens. Zodoende verandert ook de rol van Chinese leveranciers: van pure productie schuiven ze steeds verder op richting productontwikkeling, materiaalkeuze en technologische innovatie. De relatie tussen tussen Europese merken en Chinese fabrikanten kan mee verschuiven, naar een nauwere samenwerking rond snelheid, circulariteit en R&amp;D.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die ontwikkeling krijgt ook een zichtbare vertaling in de winkelstraten van Shanghai. De fysieke winkel fungeert er steeds minder als een afzonderlijk verkoopkanaal. Merken gebruiken hun locaties om een wereld rond het product te bouwen, een community aan zich te binden en content te cre\u00ebren die ook digitaal verder leeft. Bij <strong>ColumbiaCircle <\/strong>delen verschillende lokale lifestylemerken een herontwikkelde historische site, waar de <em>brands <\/em>elkaar versterken met een gezamenlijke sfeer en doelgroep.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ook op Dongping Road en Donghu Road wordt duidelijk hoe sterk retail en positionering zich met elkaar verweven. Minimalistische architectuur, wellness en een trager consumptieritme worden er zelf onderdeel van het aanbod. De winkel verkoopt niet alleen een product, maar ook een bepaalde levensstijl en identiteit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Achter de beleving zit harde technologie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Op de tweede dag verschoof het perspectief van de winkelvloer naar de infrastructuur erachter. In het Asia No.1-logistiekcentrum van <strong>JD.com<\/strong> ondersteunen robots, artifici\u00eble intelligentie en geautomatiseerde sortering de schaal en snelheid van de Chinese e-commerce. Die automatisering levert er drie tot vijf keer meer effici\u00ebntie op.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ook dichter bij de consument raakt technologie steeds sterker verweven met retailprocessen. <strong>Sunmi <\/strong>bouwt systemen waarin kassa, betaling, selfservice en mobiele bestellingen samenkomen. Daardoor wordt technologie minder een aparte laag en meer de operationele basis waarop winkels draaien.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Content en commerce groeien naar elkaar toe<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Xiaohongshu<\/strong>, beter bekend als <strong>RedNote<\/strong>, maakt die integratie nog duidelijker. Consumenten ontdekken er producten via lifestylecontent en aanbevelingen, bouwen vertrouwen op binnen het platform en kunnen vervolgens meteen tot aankoop overgaan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De rode draad is daardoor breder dan \u2018China loopt voorop met technologie\u2019. Shanghai toont vooral een retailmodel waarin productie, merkbeleving, content, verkoop en logistiek niet langer als aparte disciplines worden georganiseerd. Juist die integratie maakt de Chinese markt relevant voor Europese retailers die zoeken naar nieuwe manieren om fysieke en digitale kanalen met elkaar te verbinden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Shanghai vervagen de grenzen tussen winkel, media, technologie en logistiek razendsnel. Winkels worden mediakanalen, merken bouwen communities rond fysieke locaties en technologie verbindt content, transacties en logistiek steeds nauwer. Dat bleek tijdens de eerste twee dagen van RetailDetail-inspiratiereis Wingzz China 2026.<\/p>\n","protected":false},"author":10,"featured_media":154931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[43],"company":[454,2009],"topic":[721],"region":[210],"class_list":["post-154925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","extra-plus","company-jd-com","company-rednote","topic-in-beeld","region-china"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In Beeld] Wingzz China 2026: waarom shops in Shanghai steeds minder op winkels lijken - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/in-beeld-wingzz-china-2026-waarom-shops-in-shanghai-steeds-minder-op-winkels-lijken\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[In Beeld] Wingzz China 2026: waarom shops in Shanghai steeds minder op winkels lijken - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"In Shanghai vervagen de grenzen tussen winkel, media, technologie en logistiek razendsnel. 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