{"id":155030,"date":"2026-09-11T09:29:36","date_gmt":"2026-09-11T07:29:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155030"},"modified":"2026-09-11T09:29:38","modified_gmt":"2026-09-11T07:29:38","slug":"le-comptoir-de-mathilde-versnelt-vlaamse-expansie-met-vijfde-winkel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/le-comptoir-de-mathilde-versnelt-vlaamse-expansie-met-vijfde-winkel\/","title":{"rendered":"Le Comptoir de Mathilde versnelt Vlaamse expansie met vijfde winkel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">De Franse chocolade- en delicatessenketen<strong> Le Comptoir de Mathilde <\/strong>breidt snel uit in Vlaanderen. Franchisenemer <strong>Flavourtree <\/strong>heeft in Mechelen al zijn vijfde vestiging in minder dan een jaar geopend. Ook Brussel staat op de planning.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vijf winkels in minder dan een jaar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le Comptoir de Mathilde ontstond in de Provence en telt inmiddels ongeveer 150 winkels in Frankrijk met zowel chocolade en zoetwaren als Proven\u00e7aalse specialiteiten zoals tapenades, mosterd, vinaigrettes en aperitiefproducten. De nieuwste winkel ligt aan de Bruul en trok volgens operations manager V\u00e9ronique Dumont bij de opening meteen veel belangstelling. \u201cHet was hier zelfs <a href=\"https:\/\/www.gva.be\/regio\/antwerpen\/rivierenland\/mechelen\/bevriende-buren-openen-in-mechelen-al-hun-vijfde-vestiging-met-franse-lekkernijen-het-is-een-superschattig-winkeltje\/161270833.html\">drukker dan bij onze opening in Antwerpen<\/a>\u201d, zegt ze aan Gazet van Antwerpen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Achter de Vlaamse expansie zit Flavourtree, de onderneming van twee bevriende koppels uit Zoersel. Zij verworven de masterfranchise voor Vlaanderen en later ook voor Nederland en Luxemburg. De eerste vestiging opende in november 2025 in Waasland Shopping. Daarna volgden Gent in februari, Leuven in maart en Antwerpen begin juli.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pop-ups voor de feestdagen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Met Mechelen telt Flavourtree nu vijf winkels. Begin oktober komen daar twee tijdelijke locaties bij: in Wijnegem Shopping Center en Docks Bruxsel. De pop-ups blijven voorlopig tot begin 2027 open. Flavourtree wil ze daarna bij voldoende succes omvormen tot permanente winkels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Belgi\u00eb waren al winkels van Le Comptoir de Mathilde actief in Brugge en Brussel, maar die vallen onder een andere franchisenemer. Volgens Dumont past Mechelen in de expansiestrategie vanwege het winkelprofiel van de stad. \u201cMechelen lijkt ons een gezellige en vernieuwende stad. We zien hier veel mogelijkheden\u201d, zegt ze.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Franse chocolade- en delicatessenketen Le Comptoir de Mathilde breidt snel uit in Vlaanderen. Franchisenemer Flavourtree heeft in Mechelen al zijn vijfde vestiging in minder dan een jaar geopend. Ook Brussel staat op de planning.<\/p>\n","protected":false},"author":5,"featured_media":155031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[2117],"topic":[197,221],"region":[90],"class_list":["post-155030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-le-comptoir-de-mathilde","topic-expansie","topic-winkelopeningen","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Comptoir de Mathilde versnelt Vlaamse expansie met vijfde winkel - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/le-comptoir-de-mathilde-versnelt-vlaamse-expansie-met-vijfde-winkel\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Comptoir de Mathilde versnelt Vlaamse expansie met vijfde winkel - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"De Franse chocolade- en delicatessenketen Le Comptoir de Mathilde breidt snel uit in Vlaanderen. 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