{"id":155208,"date":"2026-09-15T09:36:55","date_gmt":"2026-09-15T07:36:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155208"},"modified":"2026-09-15T09:37:00","modified_gmt":"2026-09-15T07:37:00","slug":"in-beeld-met-intermarche-express-lanceren-de-musketiers-hun-stadsoffensief-in-brussel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/in-beeld-met-intermarche-express-lanceren-de-musketiers-hun-stadsoffensief-in-brussel\/","title":{"rendered":"[In Beeld] Met Intermarch\u00e9 Express lanceren de Musketiers hun stadsoffensief in Brussel"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(960 \/ 640)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" 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960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7108-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7108-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7108-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155215\" data-id=\"155215\" data-aspect-ratio=\"960 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7101-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7101-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7101-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7101-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7101-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155214\" data-id=\"155214\" data-aspect-ratio=\"960 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7124-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7124-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7124-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7124-Aangepast-768x512.jpg 768w, 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srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7152-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7152-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7152-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7152-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155218\" data-id=\"155218\" data-aspect-ratio=\"960 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7158-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7158-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7158-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7158-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7158-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155219\" data-id=\"155219\" data-aspect-ratio=\"640 \/ 960\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7161-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7161-Aangepast.jpg 640w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7161-Aangepast-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155210\" data-id=\"155210\" data-aspect-ratio=\"640 \/ 960\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7083-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7083-Aangepast.jpg 640w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/GLO_7083-Aangepast-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Mohamed Boukamir<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In het hartje van Brussel opent vandaag de eerste Belgische vestiging van <strong>Intermarch\u00e9 Express<\/strong>, de stadswinkelformule van de Groupement Mousquetaires. Dit nieuwe format wil zich onderscheiden met huisbereide gerechten en lage prijzen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Accent op vers en gemak<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Laat je niet misleiden door de naam: Intermarch\u00e9 Express is geen compacte gemakswinkelformule, wel een uit de kluiten gewassen stadssupermarkt. Opmerkelijk is trouwens dat het uithangbord (nog) geen Express logo toont in deze eerste vestiging. De winkel fungeert als laboratorium voor het nieuwe concept, dat wel grotendeels ge\u00efnspireerd is op het Franse voorbeeld (waarvan er intussen als zo\u2019n 200 open zijn) maar toch ook duidelijke lokale accenten legt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deze stadswinkel, op de locatie van een voormalige Mestdagh, onder winkelcentrum The Mint en naast metrostation De Brouck\u00e8re, is wel 1.000 m\u00b2 groot, al mikt de retailer voor volgende locaties eerder op winkels van zo\u2019n 800 m\u00b2. Dankzij een doordachte inrichting is er toch voldoende ruimte voor zo\u2019n 15 \u00e0 16.000 productreferenties. Van bij de inkom is het accent op vers en convenience meer dan duidelijk, met de afdeling \u201cEn Cuisine!\u201d die in huis bereide producten aanbiedt, zoals sandwiches, salades, wraps en panuozzos, maar ook pizza\u2019s en traiteurgerechten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gemiddelde besteding stijgt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gehaaste klanten \u2013 en die heb je wel op deze drukke locatie \u2013 kunnen zich vooraan voorzien van verse en gemaksproducten om meteen af te rekenen aan de snelkasaa\u2019s. Deze winkel moet bezoekerspieken kunnen opvangen op het ritme van het metroverkeer. Achteraan bevinden zich de meer klassieke supermarktafdelingen met droge voeding, verzorging, huishoud en dranken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Intermarch\u00e9 Express zet naast convenience ook in op een scherpe prijspositionering. De winkel wil de goedkoopste in zijn zone zijn. \u201cHoewel we de prijzen hebben verlaagd, zagen we de afgelopen periode de gemiddelde besteding al stijgen. Maar we gaan hier nog veel testen\u201d, zegt Arnaud Meyrant, uitvoerend directeur van Intermarch\u00e9 Belgi\u00eb, die we maandagavond spraken op de openingsreceptie. Succesvolle initiatieven zullen dan ook hun weg vinden naar de andere Intermarch\u00e9-winkels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sterker worden in de steden<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Deze Intermarch\u00e9 Express wordt uitgebaat door Mohamed Boukamir, een ervaren retailer die na passages bij Delhaize en Mestdagh ondernemer werd, met onder andere winkels in Ukkel en Sint-Gillis. Hij neemt het voortouw met de ontwikkeling van de nieuwe winkelformule.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De ambities met dit enseigne gaf Intermarch\u00e9 al eerder mee: een twintigtal vestigingen in de 19 Brusselse gemeenten en de grote Waalse agglomeraties in 2030. Er zitten verschillende locaties in de pijplijn voor volgend jaar. Met Intermarch\u00e9 Express willen de Musketiers vooral sterker worden in de stadscentra. Pas sinds de overname van Mestdagh is de retailer aanwezig in Brussel, met acht winkels. Er is dus nog werk aan de merkbekendheid in de hoofdstad, zowel richting shoppers als richting kandidaat-adh\u00e9rents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In het hartje van Brussel opent vandaag de eerste Belgische vestiging van Intermarch\u00e9 Express, de stadswinkelformule van de Groupement Mousquetaires. Dit nieuwe format wil zich onderscheiden met huisbereide gerechten en lage prijzen.<\/p>\n","protected":false},"author":3,"featured_media":155212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[624],"topic":[721,264],"region":[90,178],"class_list":["post-155208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-intermarche","topic-in-beeld","topic-winkelconcept","region-belgie","region-brussel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In Beeld] Met Intermarch\u00e9 Express lanceren de Musketiers hun stadsoffensief in Brussel - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"In het hartje van Brussel opent vandaag de eerste Belgische vestiging van Intermarch\u00e9 Express, de stadswinkelformule van de Groupement Mousquetaires. 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