{"id":155429,"date":"2026-09-18T12:49:05","date_gmt":"2026-09-18T10:49:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155429"},"modified":"2026-09-18T12:50:01","modified_gmt":"2026-09-18T10:50:01","slug":"van-ovenschotels-tot-shiitakechips-delhaize-omarmt-complexloze-comfortvoeding","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/van-ovenschotels-tot-shiitakechips-delhaize-omarmt-complexloze-comfortvoeding\/","title":{"rendered":"Van ovenschotels tot shiitakechips: Delhaize omarmt complexloze comfortvoeding"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 768)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155432\" data-id=\"155432\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6105-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6105-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6105-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6105-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6105-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6105.jpeg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155436\" data-id=\"155436\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6095-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6095-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6095-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6095-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6095-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6095.jpeg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155430\" data-id=\"155430\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6101-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6101-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6101-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6101-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6101-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6101.jpeg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155433\" data-id=\"155433\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6098-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6098-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6098-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6098-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6098-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6098.jpeg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155431\" data-id=\"155431\" data-aspect-ratio=\"764 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6099-764x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6099-764x1024.jpeg 764w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6099-224x300.jpeg 224w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6099-768x1029.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6099-1146x1536.jpeg 1146w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6099.jpeg 1504w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155434\" data-id=\"155434\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6100-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6100-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6100-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6100-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6100-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6100.jpeg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155435\" data-id=\"155435\" data-aspect-ratio=\"764 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6097-764x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6097-764x1024.jpeg 764w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6097-224x300.jpeg 224w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6097-768x1029.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6097-1146x1536.jpeg 1146w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/IMG_6097.jpeg 1504w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Terwijl de afdeling groenten en fruit een extreme make-over krijgt, toonde <strong>Delhaize<\/strong> op zijn Food Market in verschillende categorie\u00ebn een hang naar comfortvoeding. Meer aandacht krijgt ook premium huismerk Taste of Inspirations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Recordeditie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Met 122 deelnemende leveranciers was de afgelopen Food Market de grootste ooit voor Delhaize. Winkeliers konden er kennismaken <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/hoe-delhaize-de-belgen-vaker-voor-groenten-en-fruit-wil-doen-kiezen\/\">met het vernieuwde concept voor de afdeling groenten en fruit<\/a> en de feestproducten voor de belangrijke eindejaarsperiode ontdekken. Ook al blijft gezondheid \u00e9\u00e9n van de speerpunten voor de retailer, smaak en verfijning zijn uiteraard nooit ver weg. Naar goede traditie veel Italiaanse specialiteiten, een vernieuwd wildassortiment, introducties in sportvoeding en een focus op convenience. We selecteerden vijf takeaways.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Functionele drinks voor ochtend en avond<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Functionele drankjes kennen volgens Delhaize een explosieve groei van zo\u2019n 15%. Verse sappen onder hoge druk geperst (\u201chigh pressure processing\u201d, een vorm van koude pasteurisatie) bewaren de voedingswaarden en zijn langer (tot 40 dagen) houdbaar. Pittige shotjes met gember of chilipeper zorgen ervoor dat je klaarwakker en vol energie aan de dag begint. Er zijn ook \u201cevening shots\u201d om de dag in alle rust af te sluiten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Complexloze comfortvoeding<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hoe laat je de kleinsten meer groenten eten? Verschillende innovaties moeten groenten aantrekkelijker maken voor gezinnen met kinderen. Dat gaat van handig versneden en verpakte \u201cSnackers\u201d om mee te geven naar school, tot krokante groentenfrietjes voor de airfryer. In het rayon maaltijden en pasta\u2019s, dat een \u201ccategory reset\u201d kreeg, verschijnen nieuwe pasta-ovenschotels, groentestamppotten en pureebowls onder huismerk. Ze bevatten veel groenten, maar zijn toch vooral ook complexloze comfortvoeding. Die twee hoeven elkaar niet uit te sluiten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. De snackificatie zet door<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eten tussendoor of onderweg vervangt steeds vaker de complete traditionele maaltijd. Daarnaast krijgt de afdeling chips en snacks een reset. Nieuwe huismerkreferenties duiken op in het schap, waaronder een populaire smaak als ketchupchips. Een trip van het team naar Japan inspireerde onder andere om een verrassend gamma krokante snacks van gedroogde shiitakes te introduceren, net als crispy gezouten zeewier. Een nieuw premiumgamma geroosterde noten komt onder het merk Taste of Inspirations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Taste of Inspirations groeit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Want inderdaad, dat premium huismerk van Delhaize lijkt terug van nooit weggeweest, in uiteenlopende categorie\u00ebn. Met uitgesproken feestproducten, zoals gedroogde eetbare bloemen om gerechten en cocktails mee te decoreren, originele chutneys (limoncello, onder andere), maar ook kazen, noten en andere snacks. Eerder lanceerde de retailer ook al een premium gamma olijfolies bijvoorbeeld.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Supermarkt wordt bakker<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWord de beste bakker van je buurt\u201d, zo afficheerde de afdeling bakkerij nadrukkelijk. Geen verrassing: voor Delhaize is en blijft de bakkerij een absolute bestemmingscategorie. De keten wil het verschil maken met een steeds uitbreidend aanbod verse broodvari\u00ebteiten, kleinbrood en patisserie, of met de verse premium desserts van Atelier C\u00e9cile, bijvoorbeeld. Ook comfortfood.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Terwijl de afdeling groenten en fruit een extreme make-over krijgt, toonde Delhaize op zijn Food Market in verschillende categorie\u00ebn een hang naar comfortvoeding. Meer aandacht krijgt ook premium huismerk Taste of Inspirations.<\/p>\n","protected":false},"author":3,"featured_media":155433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[196],"topic":[557,233],"region":[90],"class_list":["post-155429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-delhaize","topic-huismerken","topic-innovatie","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Van ovenschotels tot shiitakechips: Delhaize omarmt complexloze comfortvoeding - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Terwijl de afdeling groenten en fruit een extreme make-over krijgt, toonde Delhaize op zijn Food Market in verschillende categorie\u00ebn een hang naar comfortvoeding. 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