{"id":155507,"date":"2026-09-21T09:43:28","date_gmt":"2026-09-21T07:43:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155507"},"modified":"2026-09-21T09:43:55","modified_gmt":"2026-09-21T07:43:55","slug":"in-beeld-met-brandstore-in-antwerpen-wil-cent-pur-cent-merkbekendheid-opbouwen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/in-beeld-met-brandstore-in-antwerpen-wil-cent-pur-cent-merkbekendheid-opbouwen\/","title":{"rendered":"[In Beeld] Met brandstore in Antwerpen wil Cent Pur Cent merkbekendheid opbouwen"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(960 \/ 640)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155508\" data-id=\"155508\" data-aspect-ratio=\"960 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening1-Aangepast.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening1-Aangepast.jpeg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening1-Aangepast-300x200.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening1-Aangepast-768x512.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening1-Aangepast-185x122.jpeg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155510\" data-id=\"155510\" data-aspect-ratio=\"640 \/ 960\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening2-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening2-Aangepast.jpg 640w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening2-Aangepast-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"800\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155509\" data-id=\"155509\" data-aspect-ratio=\"640 \/ 800\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening3-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening3-Aangepast.jpg 640w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening3-Aangepast-240x300.jpg 240w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155511\" data-id=\"155511\" data-aspect-ratio=\"960 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening4-Aangepast.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening4-Aangepast.jpeg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening4-Aangepast-300x200.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening4-Aangepast-768x512.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening4-Aangepast-185x122.jpeg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"800\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155512\" data-id=\"155512\" data-aspect-ratio=\"640 \/ 800\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening5-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening5-Aangepast.jpg 640w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/CPC_BrandstoreAntwerpen_Opening5-Aangepast-240x300.jpg 240w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Verzorgingsmerk <strong>Cent Pur Cent<\/strong> opende op zaterdag 19 september een brandstore in Antwerpen. Het is na Hasselt pas de tweede eigen winkel van het merk, dat verkrijgbaar is bij meer dan duizend apothekers in Belgi\u00eb en online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cDe meest kritische beautymarkt van het land\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In Limburg is Cent Pur Cent al een gevestigde naam, in Antwerpen is het merk minder bekend. De brandstore in de prestigieuze Schuttershofstraat, de eerste buiten de thuisprovincie, is volgens oprichter en CEO Caroline Rigo in de eerste plaats een instrument om die bekendheid op te bouwen, en pas daarna een verkooppunt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe hebben in Hasselt geleerd wat een eigen winkel doet dat een rek in de apotheek niet kan,\u201d zegt Rigo. \u201cMensen komen niet binnen met een productvraag maar met een gebruiksvraag: ik wil het wel, maar ik weet niet hoe. Daar zit een half uur advies in. Wie dat \u00e9\u00e9n keer heeft meegemaakt, kent het merk en vraagt ernaar bij haar apotheker. De winkel bouwt de vraag op, de apotheek vangt ze op. Voor een merk dat groot is geworden via de apotheek, is dat de logische manier om een nieuwe regio te openen.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De keuze voor Antwerpen is bewust: \u201cHet is de meest kritische beautymarkt van het land en de stad waar we ons moeten bewijzen. Als dit model daar werkt, werkt het overal.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Apotheek blijft kernkanaal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De winkel is opgevat als adviesruimte eerder dan als verkoopvloer. Klanten doorlopen op afspraak of spontaan een persoonlijk adviestraject, de \u201cSignature Route\u201d, waarbij ze aan de hand van huidtype en voorkeur ontdekken welke look en welke producten bij hen passen. De winkel werkt met een lokaal Antwerps team van drie medewerkers. Etalage en in-store communicatie zijn in het Engels, afgestemd op het internationale karakter van de straat; de klantencommunicatie is Nederlandstalig.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cent Pur Cent benadrukt dat de apotheek het kernkanaal blijft en dat de brandstores daar niet mee concurreren maar er de bekendheid voor opbouwen. De Antwerpse apothekers werden al op 10 september als eersten in de winkel ontvangen, v\u00f3\u00f3r pers en publiek. \u201cDe apotheek is het kanaal waar vertrouwen zit, en vertrouwen is wat een huidproduct verkoopt,\u201d zegt Caroline Rigo. \u201cWe gaan dat niet inruilen voor schapruimte. Wat we wel doen, is zelf de plek cre\u00ebren waar mensen het merk leren kennen, in de steden waar dat nog moet gebeuren.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of verdere expansie op de planning staat? Daarover doet het merk geen uitspraken: \u201cEerst Antwerpen goed doen. We beoordelen deze winkel over jaren, niet over maanden, en op wat hij doet voor het merk in de hele regio, niet alleen op zijn eigen omzet. Als dat klopt, kijken we verder.\u201d Cent Pur Cent is onderdeel van moederbedrijf RiGorgeous, dat ook de merken i.am.klean en Take It From Jones overkoepelt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Verzorgingsmerk Cent Pur Cent opende op zaterdag 19 september een brandstore in Antwerpen. Het is na Hasselt pas de tweede eigen winkel van het merk, dat verkrijgbaar is bij meer dan duizend apothekers in Belgi\u00eb en online.<\/p>\n","protected":false},"author":3,"featured_media":155508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[],"company":[2123],"topic":[221],"region":[85,90],"class_list":["post-155507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","company-cent-pur-cent","topic-winkelopeningen","region-antwerpen","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In Beeld] Met brandstore in Antwerpen wil Cent Pur Cent merkbekendheid opbouwen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Verzorgingsmerk Cent Pur Cent opende op zaterdag 19 september een brandstore in Antwerpen. 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