{"id":155582,"date":"2026-09-22T10:58:32","date_gmt":"2026-09-22T08:58:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155582"},"modified":"2026-09-22T10:58:33","modified_gmt":"2026-09-22T08:58:33","slug":"puma-herschikt-de-leiding-van-zijn-europese-activiteiten","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/puma-herschikt-de-leiding-van-zijn-europese-activiteiten\/","title":{"rendered":"Puma herschikt Europese directie"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Puma<\/strong> heeft zijn Europese directie herschikt. De Nederlander Fokko de Rooij wordt per 1 oktober directeur voor Europa, terwijl Daniel Pustina met onmiddellijke ingang de leiding neemt over Centraal-Europa. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lange loopbaan bij Nike<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Als directeur Europa rapporteert Fokko de Rooij aan CEO Arthur Hoeld, die tijdelijk de taken van de Chief Commercial Officer op zich heeft genomen totdat een opvolger voor die functie wordt aangekondigd, meldt het bedrijf in een persbericht. De nieuwe Europese topman werkte tot 2025 voor Nike, en was sinds zijn vertrek onafhankelijk adviseur voor CEO\u2019s en raden van bestuur in de sportartikelen- en mode-industrie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daniel Pustina krijgt als directeur van de cluster centraal de verantwoordelijkheid voor de Duitstalige markt, de Benelux, Oost-Europa en Oekra\u00efne. Hij is sinds 2020 in verschillende functies bij Puma actief, meest recent als directeur Oceani\u00eb, gevestigd in Melbourne. In zijn nieuwe functie zal hij rapporteren aan de Rooij. De Rooij volgt Javier Ortega op, terwijl Pustina de functie overneemt van Bas van den Bemt, die beiden in september Puma hebben verlaten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Belangrijke pijler<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDe Europese markt is een belangrijke pijler voor Puma. Daarom ben ik blij dat we twee leiders hebben gevonden om het bedrijf verder te ontwikkelen in lijn met onze strategische prioriteiten. Met Fokko hebben we een internationaal ervaren leider gevonden met een succesvolle staat van dienst in het leiden van organisaties door grootschalige transformaties\u201d, aldus Arthur Hoeld,. \u201cTegelijkertijd is Daniel uitstekend gepositioneerd om de commerci\u00eble prestaties van Puma in het belangrijke Cluster Central te stimuleren, gezien zijn diepgaande kennis van de Midden-Europese markt.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De leiderschapsstructuur van de andere twee Europese clusters blijft ongewijzigd. Christophe Cance blijft verantwoordelijk voor cluster zuid, dat Frankrijk, Itali\u00eb, Spanje en Portugal omvat, terwijl Lucynda Davies cluster noord leidt, met het VK, Ierland en Scandinavi\u00eb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Puma heeft zijn Europese directie herschikt. De Nederlander Fokko de Rooij wordt per 1 oktober directeur voor Europa, terwijl Daniel Pustina met onmiddellijke ingang de leiding neemt over Centraal-Europa. \u00a0<\/p>\n","protected":false},"author":10,"featured_media":155616,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[43],"company":[979],"topic":[478],"region":[91],"class_list":["post-155582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-puma","topic-managementwissel","region-europa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Puma herschikt Europese directie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Puma heeft zijn Europese directie herschikt. 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