{"id":155819,"date":"2026-09-25T11:56:25","date_gmt":"2026-09-25T09:56:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155819"},"modified":"2026-09-25T11:56:30","modified_gmt":"2026-09-25T09:56:30","slug":"pieces-opent-in-leuven-45-winkels-in-belgie-en-nederland-in-het-vizier","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/pieces-opent-in-leuven-45-winkels-in-belgie-en-nederland-in-het-vizier\/","title":{"rendered":"Pieces opent in Leuven: 45 winkels in Belgi\u00eb en Nederland in het vizier"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(768 \/ 1024)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" 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sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155830\" data-id=\"155830\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14207_singular_display_fullPicture-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14207_singular_display_fullPicture-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14207_singular_display_fullPicture-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14207_singular_display_fullPicture-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14207_singular_display_fullPicture-1536x2048.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14207_singular_display_fullPicture.jpeg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155826\" data-id=\"155826\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14296_singular_display_fullPicture-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14296_singular_display_fullPicture-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14296_singular_display_fullPicture-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14296_singular_display_fullPicture-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14296_singular_display_fullPicture-1536x2048.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14296_singular_display_fullPicture.jpeg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155829\" data-id=\"155829\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14281_singular_display_fullPicture-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14281_singular_display_fullPicture-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14281_singular_display_fullPicture-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14281_singular_display_fullPicture-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14281_singular_display_fullPicture-1536x2048.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14281_singular_display_fullPicture.jpeg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155832\" data-id=\"155832\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14237_singular_display_fullPicture-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14237_singular_display_fullPicture-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14237_singular_display_fullPicture-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14237_singular_display_fullPicture-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14237_singular_display_fullPicture-1536x2048.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14237_singular_display_fullPicture.jpeg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155831\" data-id=\"155831\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14230_singular_display_fullPicture-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14230_singular_display_fullPicture-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14230_singular_display_fullPicture-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14230_singular_display_fullPicture-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14230_singular_display_fullPicture-1536x2048.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14230_singular_display_fullPicture.jpeg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155833\" data-id=\"155833\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14184_singular_display_fullPicture-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14184_singular_display_fullPicture-768x1025.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14184_singular_display_fullPicture-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14184_singular_display_fullPicture-1151x1536.jpeg 1151w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14184_singular_display_fullPicture-1535x2048.jpeg 1535w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14184_singular_display_fullPicture.jpeg 1919w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-155837\" data-id=\"155837\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14198_singular_display_fullPicture-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14198_singular_display_fullPicture-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14198_singular_display_fullPicture-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14198_singular_display_fullPicture-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14198_singular_display_fullPicture-1536x2048.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/09\/photo-14198_singular_display_fullPicture.jpeg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pieces<\/strong> zet (opnieuw) in op eigen winkels. Het <strong>Bestseller<\/strong>-merk opende donderdag een nieuwe vestiging in Leuven, al de twaalfde in de Benelux in een jaar tijd, en mikt uiteindelijk op een twintigtal winkels in Belgi\u00eb. Wijnegem staat met stip bovenaan het verlanglijstje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Van accessoires naar volwaardig modemerk<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De nieuwe winkel in de Diestsestraat is de tweede Belgische vestiging en de twaalfde van Pieces in de Benelux. Een jaar geleden telde de keten er nog maar vier. Daarmee maakt het merk een opvallende comeback in fysieke retail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pieces bouwde oorspronkelijk een winkelnetwerk uit rond accessoires, veelal in kleine panden, legt retailmanager Benelux Boudewijn Peek uit. Naarmate het assortiment evolueerde naar een volwaardige kledingcollectie, voldeden die compacte winkels steeds minder. Er volgde een sluitingsgolf en een herori\u00ebntatie van het merk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vandaag krijgt Pieces opnieuw een duidelijke expansierol: Peek mikt op ongeveer 25 winkels in Nederland en twintig in Belgi\u00eb. Op 1 oktober openen ook twee winkels tegelijk in Parijs, wat het startschot voor een Franse veroveringstocht moet geven.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wijnegem bovenaan verlanglijstje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In Belgi\u00eb concentreert de retailer zich eerst op Vlaanderen. Wijnegem Shopping Center is de allerhoogste prioriteit. \u201cWe zoeken er  actief naar een pand, maar evident is dat niet\u201d, zegt Peek. Daarna kijkt Pieces onder meer naar Brugge, Hasselt en Gent en naar andere shoppingcentra. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antwerpen-centrum ontbreekt voorlopig. Volgens Peek zou de keten daar eigenlijk op de Meir moeten zitten, maar geschikte panden zijn er voorlopig te groot en te duur. De gewenste winkeloppervlakte ligt tussen 130 en 185 vierkante meter. Leuven past met 135 vierkante meter precies in dat profiel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jonger en trendgerichter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bestseller gelooft dat Pieces zich vandaag duidelijk kan onderscheiden van zustermerken als <strong>Vero Moda<\/strong> en <strong>Vila<\/strong>. Pieces richt zich nadrukkelijker op een jong publiek, met een sterk trendgedreven collectie en lagere prijspunten. Vero Moda en Vila genieten volgens Peek vandaag een grotere naamsbekendheid, maar spreken gemiddeld een wat ouder publiek aan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De keuze voor Leuven sluit rechtstreeks bij die positionering aan. \u201cBelgi\u00eb is een interessante groeimarkt voor Pieces en Leuven is voor ons een bijzonder interessante stad vanwege de grote studentenpopulatie en de jonge, levendige sfeer\u201d, zegt ook internationaal head of retail Pernille Blas Kvorning. \u201cOnze kerndoelgroep is sterk aanwezig in de stad, waardoor Leuven goed bij het Pieces-merk past. Met onze eigen winkels kunnen we het volledige Pieces-universum tonen en een veel nauwere band met Belgische consumenten opbouwen.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Service boven zelfscan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Technologische vernieuwing speelt voorlopig een ondersteunende rol in de winkel. Pieces kiest bewust voor klassieke bediening en installeerde (nog) geen zelfscankassa&#8217;s. Peek wil met persoonlijke service het verschil maken tegenover webshops en concurrenten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Medewerkers kunnen aan de kassa wel meteen ontbrekende maten of producten online bestellen voor klanten. Bestseller experimenteert bovendien met mobiele kassasystemen, zodat personeel klanten overal in de winkel kan laten afrekenen. Zelfscan onderzoekt de groep eveneens, maar een brede invoering staat nog niet op de planning.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influencers en winkels versterken elkaar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wel aanwezig bij de Leuvense opening: verschillende influencers. Die samenwerkingen vormen een belangrijk onderdeel van de marketingstrategie rond de jonge doelgroep. \u201cWe willen het bereik zo groot mogelijk maken. De aandachtspanne is al zo kort dat we overal aanwezig moeten zijn om de aandacht te pakken\u201d, zegt Peek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pieces wil daarom fysieke winkels, e-commerce, platformen en sociale media nadrukkelijk met elkaar verbinden. Volgens het merk stimuleren nieuwe winkels bovendien de online verkoop in dezelfde regio. \u201cWe hebben grote ambities voor Belgi\u00eb en de opening in Leuven is opnieuw een belangrijke stap in de uitbouw van onze retailaanwezigheid op de markt\u201d, aldus Blas Kvorning.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pieces zet (opnieuw) in op eigen winkels. Het Bestseller-merk opende donderdag een nieuwe vestiging in Leuven, al de twaalfde in de Benelux in een jaar tijd, en mikt uiteindelijk op een twintigtal winkels in Belgi\u00eb. Wijnegem staat met stip bovenaan het verlanglijstje.<\/p>\n","protected":false},"author":5,"featured_media":155824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[43],"company":[354],"topic":[197,221],"region":[324,569],"class_list":["post-155819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-bestseller","topic-expansie","topic-winkelopeningen","region-benelux","region-vlaams-brabant"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pieces opent in Leuven: 45 winkels in Belgi\u00eb en Nederland in het vizier - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/pieces-opent-in-leuven-45-winkels-in-belgie-en-nederland-in-het-vizier\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pieces opent in Leuven: 45 winkels in Belgi\u00eb en Nederland in het vizier - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Pieces zet (opnieuw) in op eigen winkels. 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