{"id":155933,"date":"2026-09-28T17:05:00","date_gmt":"2026-09-28T15:05:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155933"},"modified":"2026-09-28T17:05:01","modified_gmt":"2026-09-28T15:05:01","slug":"albert-heijn-heeft-in-vlaanderen-lidl-al-ingehaald","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/albert-heijn-heeft-in-vlaanderen-lidl-al-ingehaald\/","title":{"rendered":"\u201cAlbert Heijn heeft in Vlaanderen Lidl al ingehaald\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Albert Heijn<\/strong> zal dit najaar in Belgi\u00eb nog twee supermarkten openen, om de kaap van 90 winkels te nemen in het land. De Nederlandse retailer heeft in Vlaanderen intussen <strong>Lidl<\/strong> al ingehaald, qua marktaandeel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Twee openingen in oktober<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eind dit jaar zal Albert Heijn 90 winkels hebben in Belgi\u00eb, vertelde marketingdirecteur Els Lagrou vorige week op de Retail Marketing Day van RetailDetail, die meer dan 170 marketingprofessionals bijeenbracht in Brussel. Na de recente opening van <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/in-beeld-honderden-klanten-bij-opening-albert-heijn-haacht\/\">de 88ste winkel in Haacht, op 8 juli<\/a>, volgen er in oktober nog twee winkelopeningen: <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/albert-heijn-opent-dan-toch-in-bilzen-na-twaalf-jaar-procederen\/\">\u00e9\u00e9n in Bilzen<\/a> (dat wordt de negentiende voor franchisepartner <strong>Peeters-Govers<\/strong>) en \u00e9\u00e9n AH XL op de voormalige <strong>Makro<\/strong>-site in Machelen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ondanks \u201cslechts\u201d vier winkelopeningen dit jaar zet Albert Heijn zijn steile opgang verder: qua marktaandeel heeft de retailer intussen al Lidl ingehaald in Vlaanderen, toonde Lagrou op een slide die evenwel geen concrete cijfers vermeldde. Maar de belangrijkste KPI in marketing is toch de vraag of je merk gemist zou worden als het er niet meer was, zegt ze. Daarop toonde ze beelden van de ongezien massale belangstelling bij de opening in Leuven, waar Albert Heijn jaren afwezig was omdat het er na de fusie met <strong>Delhaize<\/strong> een winkel moest afstoten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/zou-er-iemand-je-merk-missen-de-retail-marketing-day-in-zeven-quotes\/\">Een volledig verslag van de Retail Marketing Day lees je hier<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Albert Heijn zal dit najaar in Belgi\u00eb nog twee supermarkten openen, om de kaap van 90 winkels te nemen in het land. De Nederlandse retailer heeft in Vlaanderen intussen Lidl al ingehaald, qua marktaandeel.<\/p>\n","protected":false},"author":3,"featured_media":155934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[123,204],"topic":[],"region":[90],"class_list":["post-155933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-albert-heijn","company-lidl","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cAlbert Heijn heeft in Vlaanderen Lidl al ingehaald\u201d - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Albert Heijn zal dit najaar in Belgi\u00eb nog twee supermarkten openen, om de kaap van 90 winkels te nemen in het land. 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