{"id":155966,"date":"2026-09-29T10:52:38","date_gmt":"2026-09-29T08:52:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155966"},"modified":"2026-09-29T10:52:40","modified_gmt":"2026-09-29T08:52:40","slug":"prenatal-komt-in-handen-van-eigen-ceo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/prenatal-komt-in-handen-van-eigen-ceo\/","title":{"rendered":"Pr\u00e9natal komt in handen van eigen CEO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Pr\u00e9natal <\/strong>krijgt een nieuwe eigenaar: CEO Jochem van Bueren neemt alle aandelen van de Nederlandse moeder- en kinderspecialist over van de Duitse investeerder <strong>Mutares<\/strong>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zelfstandig verder<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Met de overname wordt Van Bueren volledig eigenaar van Pr\u00e9natal. Hij blijft ook aan als CEO. Volgens het bedrijf verandert er verder weinig aan de dagelijkse organisatie: de huidige directie, teams en samenwerkingen blijven behouden. Dat meldt vakblad M&amp;A. Financi\u00eble details zijn niet bekendgemaakt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De transactie moet vooral de continu\u00efteit verzekeren en Pr\u00e9natal ruimte geven om als zelfstandige onderneming verder te groeien. \u201cWe zien dat Pr\u00e9natal <a href=\"https:\/\/mena.nl\/strategie-en-marktontwikkeling\/winkelketen-prenatal-in-handen-van-ceo-jochem-van-bueren\">nu weer klaar is voor de toekomst<\/a> en zijn er trots op dat we deze reis succesvol kunnen voortzetten\u201d, zegt Van Bueren volgens M&amp;A.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mutares kocht Pr\u00e9natal in 2023 van <strong>PRG Retail Group<\/strong>. Onder de Duitse investeerder breidde Pr\u00e9natal onder meer zijn samenwerkingen met zogenoemde Premium Partners uit en kwam er een consignatiemodel, waarbij merken eigenaar blijven van hun producten tot die verkocht worden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ook de marktpositionering kreeg een nieuwe impuls, onder meer via samenwerkingen met influencers. Onder Van Bueren wil Pr\u00e9natal verder investeren in langdurige merkpartnerschappen en het assortiment voor (aanstaande) ouders verder uitbouwen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pr\u00e9natal krijgt een nieuwe eigenaar: CEO Jochem van Bueren neemt alle aandelen van de Nederlandse moeder- en kinderspecialist over van de Duitse investeerder Mutares. <\/p>\n","protected":false},"author":5,"featured_media":155968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[43],"company":[2128],"topic":[281],"region":[113],"class_list":["post-155966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","extra-plus","company-prenatal","topic-overname","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pr\u00e9natal komt in handen van eigen CEO - RetailDetail BE<\/title>\n<meta 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