{"id":156216,"date":"2026-10-01T16:15:20","date_gmt":"2026-10-01T14:15:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156216"},"modified":"2026-10-01T16:29:44","modified_gmt":"2026-10-01T14:29:44","slug":"in-beeld-madmum-van-start-als-starbucks-vervanger-in-antwerpen-centraal","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/in-beeld-madmum-van-start-als-starbucks-vervanger-in-antwerpen-centraal\/","title":{"rendered":"[In Beeld] Madmum van start als Starbucks-vervanger in Antwerpen-Centraal"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 684)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-156223\" data-id=\"156223\" data-aspect-ratio=\"1024 \/ 684\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-opening-6-1024x684.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-opening-6-1024x684.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-opening-6-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-opening-6-768x513.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-opening-6-1536x1025.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-opening-6-2048x1367.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-156217\" data-id=\"156217\" data-aspect-ratio=\"683 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/MADMUM_COFFEE_ROASTERS-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/MADMUM_COFFEE_ROASTERS-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/MADMUM_COFFEE_ROASTERS-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/MADMUM_COFFEE_ROASTERS-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/MADMUM_COFFEE_ROASTERS-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/MADMUM_COFFEE_ROASTERS-1366x2048.jpg 1366w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/MADMUM_COFFEE_ROASTERS.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-156219\" data-id=\"156219\" data-aspect-ratio=\"684 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/MADMUM_C9-684x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/MADMUM_C9-684x1024.jpg 684w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/MADMUM_C9-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/MADMUM_C9-768x1150.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/MADMUM_C9-1025x1536.jpg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/MADMUM_C9-1367x2048.jpg 1367w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/MADMUM_C9.jpg 1709w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-156222\" data-id=\"156222\" data-aspect-ratio=\"1024 \/ 684\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-opening-4-1024x684.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-opening-4-1024x684.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-opening-4-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-opening-4-768x513.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-opening-4-1536x1025.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-opening-4-2048x1367.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-156221\" data-id=\"156221\" data-aspect-ratio=\"684 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-9-684x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-9-684x1024.jpg 684w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-9-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-9-768x1150.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-9-1025x1536.jpg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-9-1367x2048.jpg 1367w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-9.jpg 1709w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-156218\" data-id=\"156218\" data-aspect-ratio=\"684 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-5-684x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-5-684x1024.jpg 684w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-5-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-5-768x1150.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-5-1025x1536.jpg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-5-1367x2048.jpg 1367w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-5.jpg 1709w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-156220\" data-id=\"156220\" data-aspect-ratio=\"684 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-6-684x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-6-684x1024.jpg 684w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-6-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-6-768x1150.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-6-1025x1536.jpg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-6-1367x2048.jpg 1367w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-6.jpg 1709w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-156225\" data-id=\"156225\" data-aspect-ratio=\"684 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-2-684x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-2-684x1024.jpg 684w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-2-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-2-768x1150.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-2-1025x1536.jpg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-2-1367x2048.jpg 1367w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-2.jpg 1709w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-156224\" data-id=\"156224\" data-aspect-ratio=\"684 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-1-684x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-1-684x1024.jpg 684w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-1-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-1-768x1150.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-1-1025x1536.jpg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-1-1367x2048.jpg 1367w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-1.jpg 1709w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Madmum<\/strong> opende officieel de deuren van haar koffiebar in Antwerpen-Centraal, in het pand waar voorheen <strong>Starbucks <\/strong>zat. De Leuvense koffiebrander wil er naar eigen zeggen bewijzen dat een stationskoffie meer kan zijn dan een snelle cafe\u00efneshot.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Van niche naar massapassage<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na amper vier weken verbouwen heeft Madmum zijn nieuwe vestiging in Antwerpen-Centraal geopend. De bar verkoopt versgebrande specialty coffee, koffiekoeken, koffiebonen en merchandise en is zeven dagen per week open.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De Leuvense speler kiest daarmee bewust voor een retailomgeving met hoge passage en veel herhaalbezoek. Oprichter Pieter Claes wil de klassieke stationskoffie uitdagen. \u201cEen treinstation is misschien niet de eerste plek waaraan je denkt als je op zoek bent naar kwaliteitskoffie of ambachtelijk gebak. Wij willen die perceptie veranderen.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Madmum brandt zijn koffie zelf in Leuven en houdt zo grip op het volledige productieproces. Ook voor het foodaanbod zoekt het merk lokale partners. De koffiekoeken voor Antwerpen-Centraal komen van een bakkerij op enkele minuten fietsen van de nieuwe bar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strijd om de koffiemomenten<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De stap naar Antwerpen brengt Madmum naar een stad met al een stevig uitgebouwde koffiecene. Tijdens de verbouwing hield Madmum de verkoop daarom al draaiende via een tijdelijke koffiecontainer voor de deur. Zo kon het merk de locatie meteen beginnen claimen, nog voor de definitieve opening.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAntwerpen heeft al een levendige koffiescene, met heel wat lokale spelers die prachtige koffies branden en serveren. Wij willen die gemeenschap ook een plek geven in het station, zodat je hier voortaan je koffiehart kan ophalen\u201d, aldus Claes. Voor de opening trok Madmum meteen de aandacht met een opvallende actie: de eerste 250 klanten mochten na hun bestelling aan een grote roze kauwgomballenautomaat draaien. De hoofdprijs was 365 dagen gratis koffie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Madmum opende officieel de deuren van haar koffiebar in Antwerpen-Centraal en trekt daarmee &#8220;specialty coffee&#8221; voluit de pendelaarsmarkt in. De Leuvense koffiebrander wil bewijzen dat een stationskoffie meer kan zijn dan een snelle cafe\u00efneshot.<\/p>\n","protected":false},"author":5,"featured_media":156222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[314,315],"people":[],"extra":[43],"company":[1936],"topic":[721,264,221],"region":[85],"class_list":["post-156216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-horeca","tag-koffie","extra-plus","company-madmum","topic-in-beeld","topic-winkelconcept","topic-winkelopeningen","region-antwerpen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In Beeld] Madmum van start als Starbucks-vervanger in Antwerpen-Centraal - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/in-beeld-madmum-van-start-als-starbucks-vervanger-in-antwerpen-centraal\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[In Beeld] Madmum van start als Starbucks-vervanger in Antwerpen-Centraal - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Madmum opende officieel de deuren van haar koffiebar in Antwerpen-Centraal en trekt daarmee &quot;specialty coffee&quot; voluit de pendelaarsmarkt in. 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