{"id":156227,"date":"2026-10-01T16:19:31","date_gmt":"2026-10-01T14:19:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156227"},"modified":"2026-10-01T16:19:33","modified_gmt":"2026-10-01T14:19:33","slug":"bike-totaal-mikt-op-50-vlaamse-fietswinkels-eind-2030","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/bike-totaal-mikt-op-50-vlaamse-fietswinkels-eind-2030\/","title":{"rendered":"Bike Totaal mikt op 50 Vlaamse fietswinkels eind 2030"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In Pelt opende donderdag de eerste van zes <strong>Bike Totaal<\/strong>-winkels in Belgi\u00eb. In een consoliderende fietsmarkt wil de soft franchise-formule van de Nederlandse <strong>Dynamo Retail Group<\/strong> zelfstandige ondernemers ontzorgen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Formule aangepast<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fietshandel Consentec, al sinds 2013 een gevestigde waarde in Pelt, is de eerste in Vlaanderen die voortaan als Bike Totaal verdergaat. Later deze maand volgen nog winkels in Ingelmunster, Kortessem, Herselt, Maldegem en Sint-Eloois-Vijve. Dat is pas de start voor de Nederlandse fietsketen: tegen eind 2030 wil de retailer er hier een vijftigtal hebben, zegt country manager Raf Lavigne, die een ruime ervaring heeft in de fietswereld, onder andere bij de recent omgevallen <strong>Accell<\/strong> groep, bekend van Batavus en Sparta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De Belgische formule is geen copy\/paste van de Nederlandse, verzekert hij in gesprek met RetailDetail. \u201cWe zijn met ondernemers gaan samenzitten en we hebben het concept gefileerd. Onder andere het assortiment verschilt sterk: longtailfietsen en speedpedelecs zijn in Vlaanderen veel belangrijker dan in Nederland.\u201d Hij benadrukt het belang van lokaal ondernemerschap bij de keten: \u201cBike Totaal is een soft franchise formule die veel ruimte laat voor ondernemers, al is er wel een uniforme uitstraling.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ondernemers ontzorgen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTien jaar geleden zou ik bedankt hebben voor deze opdracht, maar vandaag zie ik volop kansen\u201d, zegt Lavigne. In een snel consoliderende markt, met ketens als <strong>Lucien<\/strong>, <strong>Wildiers<\/strong> en <strong>Bike Republic<\/strong>, die groeien via overnames, hebben zelfstandige fietshandelaars nood aan ondersteuning om te blijven opboksen tegen de concurrentie. Dienstverlening op het vlak van inkoop, marketing, data en e-commerce is de sterkte van Dynamo Retail Group, dat met 840 fietswinkels actief is in Nederland, Belgi\u00eb en Duitsland: \u201cZo hebben ondernemers meer tijd voor de klant.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zeker nu leasing de belangrijkste aandrijver is van groei in de fietsmarkt, is die ondersteuning geen overbodige luxe, bevestigt ook ondernemer Dennis De Locht. \u201cLeasing is al goed voor 60 tot 70% van de verkoop. Dat brengt een boel bijkomende administratie met zich mee. Bike Totaal ontzorgt ons, en stelt ons bijvoorbeeld ook in staat om vijf jaar garantie te bieden.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Pelt opende donderdag de eerste van zes Bike Totaal-winkels in Belgi\u00eb. In een consoliderende fietsmarkt wil de soft franchise-formule van de Nederlandse Dynamo Retail Group zelfstandige ondernemers ontzorgen.<\/p>\n","protected":false},"author":3,"featured_media":156228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[501],"people":[],"extra":[43],"company":[2120],"topic":[197,247],"region":[90],"class_list":["post-156227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","tag-fietsenwinkels","extra-plus","company-bike-totaal","topic-expansie","topic-franchise","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bike Totaal mikt op 50 Vlaamse fietswinkels eind 2030 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"In Pelt opende donderdag de eerste van zes Bike Totaal-winkels in Belgi\u00eb. 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