{"id":156256,"date":"2026-10-02T10:13:01","date_gmt":"2026-10-02T08:13:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156256"},"modified":"2026-10-02T10:13:04","modified_gmt":"2026-10-02T08:13:04","slug":"barry-callebaut-zet-interne-kracht-aan-het-roer-in-benelux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/barry-callebaut-zet-interne-kracht-aan-het-roer-in-benelux\/","title":{"rendered":"Barry Callebaut zet interne kracht aan het roer in Benelux"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Barry Callebaut<\/strong> schuift Stefanie De Roover naar voren als Managing Director Benelux. De Roover stond al aan het hoofd van de marketing in de Benelux en krijgt nu de leiding over wat volgens CEO Hein Schumacher expliciet als focusmarkt geldt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bakermat met groeikansen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De Roover staat sinds 1 september aan het hoofd van Belgi\u00eb, Nederland en Luxemburg. Ze rapporteert aan Alvaro Alonso, president van Barry Callebaut voor West-Europa. De benoeming komt van binnenuit: De Roover werkte de voorbije twee jaar als Sales &amp; Marketing Director Benelux en speelde volgens het bedrijf een sleutelrol in de uitbouw van klantrelaties en de versterking van het gourmetsegment. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In totaal heeft ze meer dan vijftien jaar commerci\u00eble ervaring in de voedingsindustrie. Voor haar overstap naar Barry Callebaut werkte ze onder meer in leidinggevende functies bij ingredi\u00ebntenproducent <strong>Beneo<\/strong>. &#8220;Ze kent onze klanten, onze mensen en de markt door en door&#8221;, zegt Alonso. Hij verwacht dat De Roover het programma Focus for Growth mee uitrolt en &#8220;nieuwe groeikansen in de Benelux, de bakermat van ons Belgische Callebaut-merk, realiseert&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Barry Callebaut realiseerde in het boekjaar 2024\/2025 een omzet van ongeveer 14,8 miljard Zwitserse frank, omgerekend zo&#8217;n 15,9 miljard euro. De groep telt meer dan zestig productievestigingen en ruim 13.000 werknemers wereldwijd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barry Callebaut schuift Stefanie De Roover naar voren als Managing Director Benelux. De Roover stond al aan het hoofd van de marketing in de Benelux en krijgt nu de leiding over wat volgens CEO Hein Schumacher expliciet als focusmarkt geldt.<\/p>\n","protected":false},"author":5,"featured_media":137862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[597],"people":[],"extra":[],"company":[652],"topic":[478],"region":[324],"class_list":["post-156256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-chocolade","company-barry-callebaut","topic-managementwissel","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Barry Callebaut zet interne kracht aan het roer in Benelux - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/barry-callebaut-zet-interne-kracht-aan-het-roer-in-benelux\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barry Callebaut zet interne kracht aan het roer in Benelux - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Barry Callebaut schuift Stefanie De Roover naar voren als Managing Director Benelux. 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