{"id":156312,"date":"2026-10-05T09:34:58","date_gmt":"2026-10-05T07:34:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156312"},"modified":"2026-10-05T09:35:00","modified_gmt":"2026-10-05T07:35:00","slug":"damart-trekt-naar-de-franse-supermarkten","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/damart-trekt-naar-de-franse-supermarkten\/","title":{"rendered":"Damart trekt naar de Franse supermarkten"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Damart <\/strong>waagt zich voor het eerst buiten zijn eigen winkelnetwerk. Het Franse modemerk brengt zijn thermisch ondergoed naar meer dan 1.100 verkooppunten van onder meer <strong>Carrefour<\/strong>, <strong>E.Leclerc<\/strong>, <strong>Coop\u00e9rative U<\/strong> en <strong>La Halle<\/strong>. Daar hoopt de keten een jonger publiek te vinden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Van 150 naar 1.100 verkooppunten<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vanaf oktober ligt Damart voor het eerst in de Franse grootdistributie. De stap vergroot het bereik van het merk fors: Damart telt zelf 150 winkels, waarvan 95 in Frankrijk, maar krijgt er via de nieuwe distributiepartners in \u00e9\u00e9n klap meer dan 1.100 verkooppunten bij.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het merk wil er niet alleen zijn zichtbaarheid verhogen, maar ook een jonger publiek bereiken. Damart blijft sterk verbonden met zijn Thermolactyl-ondergoed en met een ouder klantenprofiel. Door aanwezig te zijn in supermarkten en andere winkelketens hoopt het merk consumenten te bereiken die niet vanzelfsprekend een Damart-winkel binnenstappen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Damart houdt de uitrol voorlopig bewust beperkt. Niet de volledige collectie verhuist naar de grootdistributie: de <a href=\"https:\/\/www.lsa-conso.fr\/distributeurs-non-alimentaires\/mode-sport\/pourquoi-damart-fait-son-entree-en-grande-distribution-chez-carrefour-e-leclerc-u-ou-encore-la-halle.MZAJKDGV55FPDBB67ZL2XLSZQI.html\">partners krijgen een selectie Thermolactyl-producten<\/a>, bericht vakblad LSA. Die moeten als instap dienen en klanten vervolgens richting het bredere aanbod leiden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cZichtbaar en toegankelijk\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Volgens Damart gaat het nadrukkelijk niet om een vlucht naar extra omzet nu de modemarkt onder druk staat. Het bedrijf zegt dat zijn bestaande winkelnetwerk juist goed presteert. De omzet steeg het voorbije jaar met 4% tot 346,8 miljoen euro exclusief btw en alle winkels zouden winstgevend zijn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIn een markt onder druk volstaat het niet om gewoon af te wachten. Ons fysieke netwerk verkeert in uitzonderlijk goede gezondheid en net die solide basis stelt ons vandaag in staat nieuwe terreinen te betreden\u201d, zegt Filiep Blontrock, algemeen directeur van moederbedrijf Damartex en Damart International, aan LSA. \u201cOnze ambitie is Damart zichtbaarder, toegankelijker en aantrekkelijker te maken, zonder ooit afbreuk te doen aan wat het merk waardevol en uniek maakt.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Damart waagt zich voor het eerst buiten zijn eigen winkelnetwerk. Het Franse modemerk brengt zijn thermisch ondergoed naar meer dan 1.100 verkooppunten van onder meer Carrefour, E.Leclerc, Coop\u00e9rative U en La Halle. Daar hoopt de keten een jonger publiek te vinden.<\/p>\n","protected":false},"author":5,"featured_media":131849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[43],"company":[1846],"topic":[197],"region":[89],"class_list":["post-156312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-damart","topic-expansie","region-frankrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Damart trekt naar de Franse supermarkten - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/damart-trekt-naar-de-franse-supermarkten\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Damart trekt naar de Franse supermarkten - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Damart waagt zich voor het eerst buiten zijn eigen winkelnetwerk. Het Franse modemerk brengt zijn thermisch ondergoed naar meer dan 1.100 verkooppunten van onder meer Carrefour, E.Leclerc, Coop\u00e9rative U en La Halle. 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