{"id":156377,"date":"2026-10-05T16:07:57","date_gmt":"2026-10-05T14:07:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156377"},"modified":"2026-10-05T16:08:03","modified_gmt":"2026-10-05T14:08:03","slug":"in-beeld-jd-com-stort-zich-op-interieur-met-woonwarenhuis-van-12-000-vierkante-meter","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/in-beeld-jd-com-stort-zich-op-interieur-met-woonwarenhuis-van-12-000-vierkante-meter\/","title":{"rendered":"[In Beeld] JD.com stort zich op interieur met woonwarenhuis van 12.000 vierkante meter"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 768)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" 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1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-156389\" data-id=\"156389\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-Dream-Home-3-06-scaled-1-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-Dream-Home-3-06-scaled-1-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-Dream-Home-3-06-scaled-1-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-Dream-Home-3-06-scaled-1-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-Dream-Home-3-06-scaled-1-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-Dream-Home-3-06-scaled-1-2048x1536.jpg 2048w\" 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https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-Deviner-1-scaled-1-1536x1025.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-Deviner-1-scaled-1-2048x1366.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-Deviner-1-scaled-1-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-156385\" data-id=\"156385\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-Foyer-de-Lumiere-5-scaled-1-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-Foyer-de-Lumiere-5-scaled-1-1024x683.jpg 1024w, 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src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-here-scaled-1-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-here-scaled-1-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-here-scaled-1-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-here-scaled-1-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-here-scaled-1-1536x1025.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-here-scaled-1-2048x1366.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-here-scaled-1-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"717\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-156383\" data-id=\"156383\" data-aspect-ratio=\"1024 \/ 717\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-ICEBOUQUET-scaled-1-1024x717.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-ICEBOUQUET-scaled-1-1024x717.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-ICEBOUQUET-scaled-1-300x210.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-ICEBOUQUET-scaled-1-768x538.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-ICEBOUQUET-scaled-1-1536x1076.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-ICEBOUQUET-scaled-1-2048x1434.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-156382\" data-id=\"156382\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-JUANZONG-Books-scaled-1-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-JUANZONG-Books-scaled-1-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-JUANZONG-Books-scaled-1-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-JUANZONG-Books-scaled-1-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-JUANZONG-Books-scaled-1-1536x1025.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-JUANZONG-Books-scaled-1-2048x1366.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-JUANZONG-Books-scaled-1-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-156381\" data-id=\"156381\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-Art1-scaled-1-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-Art1-scaled-1-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-Art1-scaled-1-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-Art1-scaled-1-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-Art1-scaled-1-1536x1025.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-Art1-scaled-1-2048x1366.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/101HOME-Art1-scaled-1-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>JD.com<\/strong> heeft het nu ook op de huiskamer gemunt met <strong>101HOME<\/strong>, een nieuw premium-woonconcept in Shanghai. Op 12.000 vierkante meter combineert de Chinese e-commercereus meubels, technologie, horeca, kunst en complete interieurconcepten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chinees designdebuut<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De eerste vestiging van 101HOME opende op 28 september in het Jing\u2019an-district van Shanghai. Het warenhuis telt vier verdiepingen en het assortiment omvat ruim 15.000 producten. Meer dan 2.000 daarvan zijn exclusief verkrijgbaar bij 101HOME en ruim duizend artikelen maken er hun marktdebuut. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Een dertigtal internationale merken komen via de winkel voor het eerst naar China, terwijl ruim 150 merken voor het eerst bij JD.com verschijnen. Onder de internationale namen zitten Vitra, Herman Miller, Gervasoni, Flos, Artemide, Fritz Hansen, ferm LIVING en GUBI. Ook Chinese designmerken als U+ en FNJI krijgen er een prominente plaats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Koffie, kunst en Bourgogne<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Centraal in de formule staan 33 volledig ingerichte \u2018Dream Homes\u2019. Ontwerpers tonen er hoe meubels, verlichting en accessoires samen een complete leefomgeving vormen. Onder anderen de Britse designer Kelly Hoppen en de Japanse ontwerpers Shuhei Aoyama en Takashi Honma tekenden voor interieurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">JD.com wil zo af van het traditionele model waarin retailers vooral producten naast elkaar presenteren. \u201c101HOME is ontworpen om verder te gaan dan traditionele woonretail en brengt woningdesign, lifestyletrends en sociale ervaringen onder \u00e9\u00e9n dak samen\u201d, zegt Billy Bao, hoofd van 101HOME bij JD.com.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het concept omvat bovendien horeca, boeken, tentoonstellingen en kunst. Zo zijn er onder meer het Japanse &#8216;here cafe&#8217;, ijsmerk Ice Bouquet en het New Yorkse koffie- en lifestyleconcept Devine\u2019r NYC. Opvallend is ook het wijnassortiment: JD.com biedt meer dan 300 Bourgognewijnen uit beperkte allocaties aan, waarvan er meer dan 100 per glas verkrijgbaar zijn. Verspreid door het gebouw staan zeven publieke kunstwerken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Winkel als etalage<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Achter het lifestyleconcept schuilt ook een duidelijke omnichannelstrategie. Bezoekers kunnen producten fysiek uitproberen en vervolgens in de winkel scannen en bestellen. Via de dienst 101HOME CARE kunnen klanten complete interieurconcepten aan hun eigen woning laten aanpassen. JD.com koppelt daar zijn eigen logistieke infrastructuur aan vast, van levering tot installatie en dienst na verkoop. Zo gebruikt de groep de winkel tegelijk als showroom voor zijn bredere ecosysteem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Technologie vormt een tweede pijler. Met JoyAI en JoyInside toont JD.com ge\u00efntegreerde toepassingen voor onder meer toegangssystemen, keukens, badkamers, slaap en gezondheidsmonitoring. Ook demonstreert het warenhuis tientallen robots voor huishoudelijk gebruik.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JD.com heeft het nu ook op de huiskamer gemunt met 101HOME, een nieuw premium-woonconcept in Shanghai. Op 12.000 vierkante meter combineert de Chinese e-commercereus meubels, technologie, horeca, kunst en complete interieurconcepten.<\/p>\n","protected":false},"author":5,"featured_media":156378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[43],"company":[454],"topic":[721,264,221],"region":[210],"class_list":["post-156377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen","extra-plus","company-jd-com","topic-in-beeld","topic-winkelconcept","topic-winkelopeningen","region-china"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In Beeld] JD.com stort zich op interieur met woonwarenhuis van 12.000 vierkante meter - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/in-beeld-jd-com-stort-zich-op-interieur-met-woonwarenhuis-van-12-000-vierkante-meter\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[In Beeld] JD.com stort zich op interieur met woonwarenhuis van 12.000 vierkante meter - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"JD.com heeft het nu ook op de huiskamer gemunt met 101HOME, een nieuw premium-woonconcept in Shanghai. 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