{"id":156454,"date":"2026-10-06T15:24:30","date_gmt":"2026-10-06T13:24:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156454"},"modified":"2026-10-06T15:55:48","modified_gmt":"2026-10-06T13:55:48","slug":"cecemel-heeft-monopolie-op-geel-in-de-benelux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/cecemel-heeft-monopolie-op-geel-in-de-benelux\/","title":{"rendered":"Chocomel heeft monopolie op geel in de Benelux"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>FrieslandCampina <\/strong>heeft een opvallende merkstrijd gewonnen: de karakteristieke gele kleur van <strong>Chocomel <\/strong>(tot voor kort C\u00e9c\u00e9mel<strong> <\/strong>in sommige landen) geniet voortaan merkbescherming in de Benelux. De zuivelgroep kan concurrenten in de categorie cacaodranken daardoor weren als ze te dicht bij dat geel aanleunen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cacaolat botst op Chocomel-geel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aanleiding is een merkaanvraag van het Spaanse <strong>Grupo Cacaolat<\/strong>, dat zijn chocoladedrank Cacaolat verder in Europa wil uitrollen. Het bedrijf wilde in de Benelux een logo met een gele kleur registreren, maar FrieslandCampina tekende bezwaar aan. Chocomel bestaat sinds 1932 en kwam in 2001 via <strong>Nutricia <\/strong>bij het huidige FrieslandCampina terecht, en al die tijd stond de gele kleur centraal in de verpakking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het Benelux-Bureau voor de Intellectuele Eigendom <a href=\"https:\/\/fd.nl\/bedrijfsleven\/1614711\/frieslandcampina-wint-merkzaak-over-chocomel-geel\">geeft de Nederlandse zuivelgroep nu gelijk<\/a>. Volgens de instantie trekt Cacaolat met de kleur \u201congerechtvaardigd voordeel uit het onderscheidend vermogen en de reputatie\u201d van Chocomel-geel, zo bericht het Financieele Dagblad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vier op de tien herkennen de kleur<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ook al oordeelt het merkenbureau tegelijk dat consumenten de twee merken niet noodzakelijk met elkaar verwarren, FrieslandCampina kon voldoende aantonen dat consumenten de specifieke kleur rechtstreeks met het merk associ\u00ebren. Onderzoek uit 2013 wees uit dat 40% van de Nederlanders en Belgen Chocomel \u2013 <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/cecemel-legt-de-duimen-nu-ook-in-belgie-chocomel\/\">tot juni van dit jaar in Belgi\u00eb C\u00e9c\u00e9mel genaamd<\/a> \u2013 spontaan herkende uitsluitend op basis van de gele kleur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FrieslandCampina krijgt weliswaar geen algemeen monopolie op geel. De bescherming geldt specifiek voor cacaogebaseerde dranken. Cacaolat kan dezelfde kleur bijvoorbeeld wel gebruiken voor chocolade, koekjes, gebak of smeerpasta. Ook kan Grupo Cacaolat nog beroep instellen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FrieslandCampina heeft een opvallende merkstrijd gewonnen: de karakteristieke gele kleur van Chocomel (tot voor kort C\u00e9c\u00e9mel in sommige landen) geniet voortaan merkbescherming in de Benelux. De zuivelgroep kan concurrenten in de categorie cacaodranken daardoor weren als ze te dicht bij dat geel aanleunen.<\/p>\n","protected":false},"author":5,"featured_media":149706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[853],"topic":[754],"region":[],"class_list":["post-156454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-frieslandcampina","topic-rechtszaak"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chocomel heeft monopolie op geel in de Benelux - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/cecemel-heeft-monopolie-op-geel-in-de-benelux\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chocomel heeft monopolie op geel in de Benelux - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"FrieslandCampina heeft een opvallende merkstrijd gewonnen: de karakteristieke gele kleur van Chocomel (tot voor kort C\u00e9c\u00e9mel in sommige landen) geniet voortaan merkbescherming in de Benelux. 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