{"id":156499,"date":"2026-10-07T09:37:43","date_gmt":"2026-10-07T07:37:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156499"},"modified":"2026-10-07T10:32:15","modified_gmt":"2026-10-07T08:32:15","slug":"king-jouet-en-orchestra-testen-gezamenlijk-stadsconcept-in-luik","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/king-jouet-en-orchestra-testen-gezamenlijk-stadsconcept-in-luik\/","title":{"rendered":"King Jouet en Orchestra testen gezamenlijk stadsconcept in Luik"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Speelgoedketen <strong>King Jouet<\/strong> opent in het centrum van Luik een winkel samen met kindermodemerk <strong>Orchestra<\/strong>. Het ge\u00efntegreerde concept is een Belgische primeur en moet de expansie van King Jouet in stedelijke centra ondersteunen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Uitbreiding samenwerking<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De nieuwe winkel aan \u00celot Saint-Michel telt 1.118 vierkante meter. King Jouet neemt daarvan 760 vierkante meter voor zijn rekening, Orchestra 358 vierkante meter. King Jouet mikt in Luik op maximaal 40.000 kassatransacties per jaar en wil de vestiging laten uitgroeien tot een van zijn acht best presterende winkels. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De groep ziet het concept bovendien als mogelijke blauwdruk voor verdere uitbreiding in Belgi\u00eb. &#8220;Door voor het eerst in Belgi\u00eb, in een stadscentrum, de complementaire werelden van King Jouet en Orchestra samen te brengen, zetten we een nieuwe stap in onze strategie om gezinnen een completer aanbod te bieden&#8221;, zegt Samuel Landemaine, directeur van King Jouet Belux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">King Jouet en Orchestra werken al langer samen. In Zaventem exploiteert King Jouet een shop-in-shop in een Orchestra-winkel, terwijl de combinatie in Frankrijk al op verschillende locaties bestaat. Luik vormt de eerste volledig ge\u00efntegreerde stedelijke versie in Belgi\u00eb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Terugkeer naar stadscentra<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Met de winkel kiest King Jouet nadrukkelijk voor het stadscentrum, naast zijn traditionele locaties aan de rand van steden. De retailer wijst onder meer op de komst van nieuwe winkelketens in Luik en op de verwachte aantrekkingskracht van het vernieuwde stadscentrum na de tramwerken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">King Jouet wil er zowel gezinnen als zogenoemde \u2018kidults\u2019 aanspreken: tieners en volwassenen die speelgoed, verzamelobjecten en licentieproducten kopen. Naast klassiek speelgoed krijgen onder meer bouwsets, verzamelkaarten en figurines daarom extra ruimte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">King Jouet telt in Belgi\u00eb inmiddels 21 winkels en een shop-in-shop. King Jouet Belux heeft ongeveer 150 medewerkers, van wie 120 in Belgi\u00eb werken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Speelgoedketen King Jouet opent in het centrum van Luik een winkel samen met kindermodemerk Orchestra. Het ge\u00efntegreerde concept is een Belgische primeur en moet de expansie van King Jouet in stedelijke centra ondersteunen.<\/p>\n","protected":false},"author":5,"featured_media":156500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[43],"company":[892,1482],"topic":[264,221],"region":[180],"class_list":["post-156499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","extra-plus","company-king-jouet","company-orchestra-premaman","topic-winkelconcept","topic-winkelopeningen","region-luik"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>King Jouet en Orchestra testen gezamenlijk stadsconcept in Luik - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/king-jouet-en-orchestra-testen-gezamenlijk-stadsconcept-in-luik\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"King Jouet en Orchestra testen gezamenlijk stadsconcept in Luik - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Speelgoedketen King Jouet opent in het centrum van Luik een winkel samen met kindermodemerk Orchestra. 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