{"id":156512,"date":"2026-10-07T10:46:46","date_gmt":"2026-10-07T08:46:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156512"},"modified":"2026-10-07T10:46:48","modified_gmt":"2026-10-07T08:46:48","slug":"eiwittrend-legt-eierverkoop-geen-windeieren","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/eiwittrend-legt-eierverkoop-geen-windeieren\/","title":{"rendered":"Eiwittrend legt eierverkoop geen windeieren"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">De eiwithype geeft de verkoop van eieren een stevige boost. Dat zegt althans <strong>Delhaize<\/strong>, die op jaarbasis ongeveer 15% meer eieren verkoopt. Sinds begin dit jaar gingen bij de supermarktketen al meer dan 100 miljoen stuks over de toonbank. Zelfs de klassieke zomerdip verdwijnt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Van paasbrunch naar dagelijkse basic<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sinds begin 2026 verkocht Delhaize ruim 100 miljoen eieren, verdeeld over meer dan 10 miljoen verpakkingen. Daarmee groeit de categorie opnieuw stevig: gemiddeld stijgt de eierverkoop bij de retailer met ongeveer 15% per jaar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Volgens Delhaize profiteert de categorie van de bredere belangstelling voor eiwitrijke voeding. Eiwitten spreken niet langer alleen sporters aan, maar duiken steeds vaker op in de dagelijkse voedingskeuzes van consumenten. Eieren passen in dat plaatje als betaalbare en makkelijk te bereiden eiwitbron.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDe eiwittrend wordt steeds zichtbaarder in het winkelmandje\u201d, zegt Mieke Vandevoorde, Head of Category Management Dairy bij Delhaize. \u201cWaar eieren vroeger vooral piekten rond vaste momenten zoals Pasen, zien we vandaag een veel bredere consumptie doorheen het jaar.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">World Egg Day<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ook het seizoenspatroon verandert. Voor het tweede jaar op rij ziet Delhaize de traditionele zomerdip kleiner worden. Warm weer, vakanties en minder thuis koken drukten de verkoop vroeger sterker, maar het verschil met de rest van het jaar neemt af. &#8220;Consumenten waarderen eieren omdat ze een combinatie bieden van voedingswaarde, gebruiksgemak en betaalbaarheid. Die mix maakt van eieren steeds meer een dagelijkse basic in de keuken\u201d, aldus Vandevoorde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Delhaize publiceert de cijfers naar aanleiding van de dertigste editie van World Egg Day op 9 oktober. Die staat dit jaar in het teken van \u201cProtein that Powers and Protects\u201d, waarmee de sector de rol van eieren als natuurlijke eiwitbron extra in de verf zet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De eiwithype geeft de verkoop van eieren een stevige boost. Dat zegt althans Delhaize, die op jaarbasis ongeveer 15% meer eieren verkoopt. Sinds begin dit jaar gingen bij de supermarktketen al meer dan 100 miljoen stuks over de toonbank. Zelfs de klassieke zomerdip verdwijnt.<\/p>\n","protected":false},"author":5,"featured_media":156519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[196],"topic":[386],"region":[90],"class_list":["post-156512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-delhaize","topic-fmcg","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eiwittrend legt eierverkoop geen windeieren - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/eiwittrend-legt-eierverkoop-geen-windeieren\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eiwittrend legt eierverkoop geen windeieren - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"De eiwithype geeft de verkoop van eieren een stevige boost. Dat zegt althans Delhaize, die op jaarbasis ongeveer 15% meer eieren verkoopt. Sinds begin dit jaar gingen bij de supermarktketen al meer dan 100 miljoen stuks over de toonbank. 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