{"id":156527,"date":"2026-10-07T11:44:29","date_gmt":"2026-10-07T09:44:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156527"},"modified":"2026-10-07T11:44:31","modified_gmt":"2026-10-07T09:44:31","slug":"aldi-krijgt-reproducties-van-prinses-delphine-niet-uitverkocht","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/aldi-krijgt-reproducties-van-prinses-delphine-niet-uitverkocht\/","title":{"rendered":"Aldi krijgt reproducties van prinses Delphine niet uitverkocht"},"content":{"rendered":"\n

De kunstactie van Aldi <\/strong>met prinses Delphine blijkt voorlopig geen herhaling van het succes met Koen Vanmechelen. Meer dan een week na de start zijn de reproducties in sommige winkels nog ruim voorradig.<\/p>\n\n\n\n

Ruzie over het woord \u2018kunst\u2019<\/h2>\n\n\n\n

Aldi verkoopt sinds eind september reproducties van een werk van prinses Delphine<\/a> voor 24,99 euro, waarbij de opbrengst naar het goede doel gaat. De actie oogstte echter meteen controverse, omdat de prinses zich openlijk verzette tegen de manier waarop de supermarktketen de werken in haar folder presenteerde.<\/p>\n\n\n\n

De supermarkt omschreef het aanbod als \u201ceen exclusief werk\u201d. Delphine reageerde scherp op Instagram: \u201cIk ben heel erg kwaad.\u201d Ook de formulering \u201cAldi verkoopt kunst van prinses Delphine\u201d vond ze misleidend. \u201cDat is onjuist en moet onmiddellijk worden gecorrigeerd<\/a>. Het zijn ongetekende en ongenummerde producties, geen kunstwerken.\u201d<\/p>\n\n\n\n

Ondanks de uitgebreide media-aandacht die zo ontstond, is de verkoop volgens het Nieuwsblad aan de lauwe kant. Over concrete verkoopcijfers of resterende voorraden communiceert de discounter niet, maar in sommige filialen liggen de rekken volgens de krant nog vol. Dat staat in schril contrast met een eerdere kunstactie: twee jaar geleden verkocht Aldi 10.000 werken van kunstenaar Koen Vanmechelen<\/a> in \u00e9\u00e9n dag uit.<\/p>\n\n\n\n

De regionale verschillen zijn volgens Aldi groot. \u201cWe zien wel dat het succes in Oost- en West-Vlaanderen hoger ligt<\/a>, zeker regio Gent en aan de kust, dan in andere delen van het land\u201d, zegt een woordvoerder. Aldi legde bij de start nog een limiet van \u00e9\u00e9n reproductie per klant op, maar die beperking bleek weinig relevant. \u201cOm klanten maximaal de kans te geven een reproductie te kopen, houden we deze nog steeds in verkoop\u201d, aldus de supermarktketen.<\/p>\n","protected":false},"excerpt":{"rendered":"

De kunstactie van Aldi met prinses Delphine blijkt voorlopig geen herhaling van het succes met Koen Vanmechelen. 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