{"id":156561,"date":"2026-10-08T09:33:26","date_gmt":"2026-10-08T07:33:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156561"},"modified":"2026-10-08T09:33:28","modified_gmt":"2026-10-08T07:33:28","slug":"nestle-sluit-zijn-grootste-wereldwijde-merksamenwerking-ooit-met-de-nba","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/nestle-sluit-zijn-grootste-wereldwijde-merksamenwerking-ooit-met-de-nba\/","title":{"rendered":"Nestl\u00e9 sluit grootste merksamenwerking ooit met basketassociatie NBA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Nestl\u00e9 <\/strong>koppelt zijn merken Milo, Nescau en Nesquik wereldwijd aan de NBA. Vanaf 2027 geldt de meerjarige overeenkomst in 21 markten op vier continenten, goed voor de grootste internationale merksamenwerking uit de geschiedenis van de groep. Met de deal wil Nestl\u00e9 basketfans bereiken \u00e9n meer jongeren aan het basketballen krijgen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Basketbal als hefboom<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De chocoladedranken Milo, Nescau en Nesquik worden alle drie offici\u00eble partners van de National Basketball Association. De samenwerking past in de keuze van Nestl\u00e9 om met minder, maar grotere wereldwijde marketingplatformen te werken. Ook wil Nestl\u00e9 jongere consumenten aanspreken via gedeelde interesses en ervaringen die verder gaan dan klassieke reclame. Sport sluit daarbij aan, omdat de drie merken al langer verbonden zijn met beweging en jongeren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Van sportprogramma\u2019s van Milo en Nescau tot partnerschappen en initiatieven met atleten van Nesquik: we hebben gezien hoe sport mensen energie kan geven, zelfvertrouwen kan opbouwen en gezonde gewoonten kan cre\u00ebren. Samen met de NBA zullen we de kracht van basketbal gebruiken om op grote schaal contact te maken met consumenten, lokaal relevante ervaringen te cre\u00ebren en meer jongeren en gezinnen te inspireren om actief te worden en van het spel te genieten&#8221;, zegt Liberato Milo, SVP en hoofd van de Strategic Business Unit Confectionery &amp; Snacking bij Nestl\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bij de samenwerking horen ook retailacties en fanervaringen in lokale markten. Op verpakkingen komt NBA-branding en consumenten krijgen kansen om NBA-tickets, merchandising en andere prijzen te winnen. Voor de NBA is de wereldwijde bekendheid van Nestl\u00e9 immers een manier om de NBA buiten Noord-Amerika te promoten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nestl\u00e9 koppelt zijn merken Milo, Nescau en Nesquik wereldwijd aan de NBA. Vanaf 2027 geldt de meerjarige overeenkomst in 21 markten op vier continenten, goed voor de grootste internationale merksamenwerking uit de geschiedenis van de groep.<\/p>\n","protected":false},"author":10,"featured_media":156573,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[1909,1112],"people":[],"extra":[],"company":[319],"topic":[488],"region":[],"class_list":["post-156561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-reclame","tag-samenwerking","company-nestle","topic-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nestl\u00e9 sluit grootste merksamenwerking ooit met basketassociatie NBA - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/nestle-sluit-zijn-grootste-wereldwijde-merksamenwerking-ooit-met-de-nba\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nestl\u00e9 sluit grootste merksamenwerking ooit met basketassociatie NBA - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Nestl\u00e9 koppelt zijn merken Milo, Nescau en Nesquik wereldwijd aan de NBA. 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