{"id":156597,"date":"2026-10-08T11:39:03","date_gmt":"2026-10-08T09:39:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156597"},"modified":"2026-10-08T12:38:18","modified_gmt":"2026-10-08T10:38:18","slug":"broeklin-haalt-neuhaus-xandres-en-jimmyz-burgers-binnen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/broeklin-haalt-neuhaus-xandres-en-jimmyz-burgers-binnen\/","title":{"rendered":"Broeklin haalt hele resem nieuwe namen binnen"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">(update) <strong>Broeklin Brussels<\/strong> kondigt zijn eerste huurders aan. Na <strong>Celio <\/strong>bevestigen nu ook <strong>Caroline Biss<\/strong>, <strong>Neuhaus<\/strong>, <strong>Xandres <\/strong>en <strong>Jimmyz Burgers<\/strong> hun komst naar het shoppingproject in Machelen. Ondertussen zijn ook de bouwwerken van start gegaan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Van pralines tot hamburgers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De commerci\u00eble invulling van Broeklin Brussels begint vorm te krijgen. Chocolademerk Neuhaus, modemerken Xandres en Caroline Biss, en horecaconcept Jimmyz Burgers hebben aangekondigd dat ze een vestiging openen in het voormalige Uplace-project.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voor Xandres gaat het om een uitzonderlijke nieuwe Belgische flagshipstore. Het Belgische modemerk bestaat meer dan 55 jaar en zit midden in een internationale expansie. In het boekjaar 2025-2026 trok vooral Nederland de groei, goed voor een omzetstijging van 27%, en na Nederland richt het bedrijf de pijlen nu op Duitsland.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ook Neuhaus kiest voor Broeklin. De Belgische chocolatier, die zijn pralines nog altijd in Vlezenbeek produceert, moet er vooral een rol spelen binnen het cadeau-aanbod. Jimmyz Burgers voegt dan weer horeca toe aan de mix. De Belgische hamburgerketen heeft al vestigingen in onder meer Antwerpen, Knokke en Gent en zet met Broeklin een volgende expansiestap.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Celio beet spits af<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Celio, met wereldwijd meer dan 1.000 winkels, was de eerste retailer die zijn komst officieel bevestigde. Broeklin Brussels kondigde toen al aan dat meer namen in mode, horeca en lifestyle druppelgewijs zouden volgen. Ontwikkelaar Bart Verhaeghe mikt op een opening in de herfst van 2029.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Intussen zijn ook de bouwwerken gestart. Lisa Verhaeghe neemt als CEO de dagelijkse leiding over van Jan Van Lancker, die aandeelhouder blijft. Bart Verhaeghe blijft voorzitter. \u201cJarenlang draaide alles om vergunningen en voorbereiding. Nu gaat het om het bouwen van een unieke bestemming\u201d, zegt Van Lancker. \u201cOnze hele organisatie richt zich nu op het realiseren van die unieke bestemming.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Broeklin Brussels kondigt zijn eerste huurders aan. Na Celio bevestigen nu ook Caroline Biss, Neuhaus, Xandres en Jimmyz Burgers hun komst naar het shoppingproject in Machelen. Ondertussen zijn ook de bouwwerken van start gegaan.<\/p>\n","protected":false},"author":5,"featured_media":156174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[43],"company":[1050,980,383],"topic":[221],"region":[178],"class_list":["post-156597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","extra-plus","company-broeklin","company-neuhaus","company-xandres","topic-winkelopeningen","region-brussel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Broeklin haalt hele resem nieuwe namen binnen - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/broeklin-haalt-neuhaus-xandres-en-jimmyz-burgers-binnen\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Broeklin haalt hele resem nieuwe namen binnen - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Broeklin Brussels kondigt zijn eerste huurders aan. 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