{"id":156692,"date":"2026-10-09T13:26:47","date_gmt":"2026-10-09T11:26:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156692"},"modified":"2026-10-09T13:26:50","modified_gmt":"2026-10-09T11:26:50","slug":"kruidvat-voegt-belgie-bij-nederlands-management","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/kruidvat-voegt-belgie-bij-nederlands-management\/","title":{"rendered":"Kruidvat voegt Belgi\u00eb bij Nederlands management"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Kruidvat <\/strong>krijgt begin volgend jaar een nieuwe topvrouw in Belgi\u00eb. Katinka Ruikes volgt op 1 januari Bert Verhoef op als Managing Director en combineert die functie met haar huidige verantwoordelijkheid voor de Nederlandse winkelorganisatie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Roots in HR<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ruikes werkt sinds 2009 bij moederbedrijf <strong>AS Watson<\/strong> Health &amp; Beauty Benelux. Ze begon er in human resources en Learning &amp; Development en vervulde daarna verschillende leidinggevende HR-functies. In 2019 maakte ze de overstap naar de commerci\u00eble organisatie als Chief Sales &amp; Operations Officer van Kruidvat Nederland. Die functie blijft ze combineren met haar nieuwe verantwoordelijkheid voor Belgi\u00eb. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AS Watson kiest zo voor een nauwere operationele samenwerking tussen beide landen. \u201cKruidvat in Belgi\u00eb heeft een sterke basis en een duidelijke groeiambitie\u201d, zegt Ruikes. \u201cIk wil verder bouwen op het stevige fundament dat de afgelopen jaren is gelegd. Daarbij willen we de samenwerking tussen Belgi\u00eb en Nederland verder versterken en invulling geven aan onze groeiambitie in Belgi\u00eb.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Verhoef naar Rossmann<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bert Verhoef draagt na meer dan 27 jaar bij AS Watson een groot deel van zijn operationele taken over. Hij blijft wel verbonden aan de groep als Director van de joint venture <strong>Rossmann <\/strong>Central Europe en als lid van de adviesraad van Dirk Rossmann GmbH.<br>Verhoef leidt Kruidvat Belgi\u00eb sinds 2018.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verhoef begon in 1999 als financieel directeur van de Groenwoudt Groep en vervulde daarna onder meer functies als Buying Director General Merchandise, Managing Director van Trekpleister en Director Location Portfolio. Sinds 2007 zetelt hij ook in de adviesraad van Rossmann.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kruidvat krijgt begin volgend jaar een nieuwe topvrouw in Belgi\u00eb. Katinka Ruikes volgt op 1 januari Bert Verhoef op als Managing Director en combineert die functie met haar huidige verantwoordelijkheid voor de Nederlandse winkelorganisatie.<\/p>\n","protected":false},"author":5,"featured_media":156694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[],"company":[1007],"topic":[478],"region":[324],"class_list":["post-156692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","company-kruidvat","topic-managementwissel","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kruidvat voegt Belgi\u00eb bij Nederlands management - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/kruidvat-voegt-belgie-bij-nederlands-management\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kruidvat voegt Belgi\u00eb bij Nederlands management - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Kruidvat krijgt begin volgend jaar een nieuwe topvrouw in Belgi\u00eb. 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