{"id":156837,"date":"2026-10-13T09:50:14","date_gmt":"2026-10-13T07:50:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156837"},"modified":"2026-10-13T09:50:16","modified_gmt":"2026-10-13T07:50:16","slug":"lvmh-boert-verder-achteruit-door-chinese-zwakte","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lvmh-boert-verder-achteruit-door-chinese-zwakte\/","title":{"rendered":"LVMH boert verder achteruit door Chinese zwakte"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">De Franse luxegigant <strong>LVMH<\/strong>, moederbedrijf van <strong>Louis Vuitton<\/strong> en <strong>Dior<\/strong>, tekent ook in het derde kwartaal een teleurstellende omzetgroei op, te wijten aan de zwakke vraag uit China. Een voorbode van nieuwe vertraging in de luxesector, die al drie jaar met tegenwind kampt?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chinezen verliezen vertrouwen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">LVMH rapporteerde een autonome omzetgroei van 1% op jaarbasis, goed voor een totale omzet van 18,5 miljard euro. De divisie mode en lederwaren, verantwoordelijk voor bijna de helft van de totale omzet, zag de autonome omzet zelfs met 5% dalen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De zwakke prestaties van LVMH zijn grotendeels toe te schrijven aan een scherpe daling van het consumentenvertrouwen in China. De omzet in Azi\u00eb, waar China de dominante markt is, daalde met 5% ten opzichte van vorig jaar. Financieel directeur C\u00e9cile Cabanis benadrukte tijdens een gesprek met analisten dat het derde kwartaal in het bijzonder werd getroffen door een &#8220;macro-economisch gedreven verslechtering van het Chinese consumentenvertrouwen, met een tastbare impact op discretionaire uitgaven.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">China, dat verantwoordelijk is voor ongeveer een vijfde van de wereldwijde aankopen van luxegoederen, was lange tijd de motor achter de groei van de sector. Sinds de pandemie is de vraag echter sterk verzwakt. Daarnaast kampt het land met nieuwe uitdagingen, zoals een strengere belastingaanpak voor vermogende particulieren. Volgens Cabanis heeft dit beleid het &#8220;feelgood&#8221;-gevoel van Chinese consumenten een klap gegeven.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Louis Vuitton verliest pluimen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Terwijl Azi\u00eb onder druk staat, presteert de Amerikaanse markt beter. De omzet in de Verenigde Staten steeg met 5%. Toch waarschuwen analisten dat ook hier de eerste tekenen van een afzwakkende consumentenbesteding zichtbaar worden. Daarnaast blijft de oorlog met Iran een bron van onzekerheid voor de sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ook Louis Vuitton, het vlaggenschip van LVMH, verliest terrein. Het merk, dat tijdens de neergang van de luxesector relatief veerkrachtig bleef, moet &#8220;een betere balans vinden tussen innovatie en erfgoed&#8221;. Drastische maatregelen zoals prijsverlagingen ziet zij echter niet als een oplossing. &#8220;We geloven niet in dergelijke maatregelen om het merk nieuw leven in te blazen,&#8221; aldus Cabanis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De resultaten van LVMH, de eerste grote speler in de sector die haar cijfers over het derde kwartaal publiceerde, werpen een schaduw over de vooruitzichten voor de luxesector. Volgende week publiceren ook <strong>Herm\u00e8s<\/strong>, bekend van de Birkin-tassen, en <strong>Kering<\/strong>, eigenaar van Gucci, hun omzetcijfers over het derde kwartaal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Franse luxegigant LVMH, moederbedrijf van Louis Vuitton en Dior, tekent ook in het derde kwartaal een teleurstellende omzetgroei op, te wijten aan de zwakke vraag uit China. Een voorbode van nieuwe vertraging in de luxesector, die al drie jaar met tegenwind kampt?<\/p>\n","protected":false},"author":5,"featured_media":142145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[509],"people":[],"extra":[43],"company":[730],"topic":[88],"region":[89],"class_list":["post-156837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-luxe","extra-plus","company-lvmh","topic-bedrijfsresultaten","region-frankrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LVMH boert verder achteruit door Chinese zwakte - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/lvmh-boert-verder-achteruit-door-chinese-zwakte\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LVMH boert verder achteruit door Chinese zwakte - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"De Franse luxegigant LVMH, moederbedrijf van Louis Vuitton en Dior, tekent ook in het derde kwartaal een teleurstellende omzetgroei op, te wijten aan de zwakke vraag uit China. 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