{"id":156951,"date":"2026-10-14T09:31:56","date_gmt":"2026-10-14T07:31:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156951"},"modified":"2026-10-14T09:33:24","modified_gmt":"2026-10-14T07:33:24","slug":"collectgo-haakt-met-advertentie-in-op-cyberincidenten","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/collectgo-haakt-met-advertentie-in-op-cyberincidenten\/","title":{"rendered":"Collect&amp;Go haakt met advertentie in op cyberincident Ahold Delhaize"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">De cyberincidenten bij <strong>Ahold Delhaize<\/strong> en in de Franse supermarkten hebben <strong>Collect&amp;Go<\/strong> ge\u00efnspireerd: de boodschappendienst van <strong>Colruyt Group<\/strong> speelt met een knipoog in op de actualiteit en verwelkomt nieuwe klanten met gratis bezorging.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cDe meningen waren verdeeld\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cVoor wanneer alles even in de soep draait\u201d, staat er op de advertentie die Collect&amp;Go woensdagochtend in de Belgische kranten publiceert. In het Frans luidt de baseline \u00ab&nbsp;Quand \u00e7a part en cacahu\u00e8te&nbsp;\u00bb. De advertentie bevat een promotiecode waarmee nieuwe klanten gratis levering cadeau krijgen. De retailer speelt hiermee in op de recente chaos bij concurrenten: het cyberincident bij Ahold Delhaize heeft immers de onlinebestellingen bij <strong>Albert Heijn<\/strong> volledig stilgelegd. Bij <strong>Delhaize<\/strong> werkt de e-commerce w\u00e9l, zij het met een beperkt aantal slots.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTe vroeg? Ongepast? We hebben de discussie gehad\u201d, schrijft Collect&amp;Go-directeur Pieterjan Nuitten op LinkedIn. \u201cDe meningen waren verdeeld. Want laat \u00e9\u00e9n ding duidelijk zijn: niemand lacht met de impact die zulke aanvallen hebben op medewerkers, klanten en bedrijven. <strong>Jims<\/strong> had er recent ook last van. Achter elke storing zitten teams die dag en nacht werken om alles weer aan de praat te krijgen. Maar bij Collect&amp;Go geloven we ook dat moeilijke momenten niet altijd n\u00f3g zwaarder gemaakt moeten worden. Onze knipoog zit niet toevallig in ons logo. We nemen ons werk heel serieus, onszelf iets minder.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heel anders is de toon bij <strong>Jumbo<\/strong> in Nederland: \u201cWe merken dat het drukker is in onze winkels en bij online bestellingen. Samen met onze collega\u2019s doen we er alles aan om klanten zo goed mogelijk te helpen. Tegelijkertijd leven we mee met Albert Heijn en hopen voor hen dat deze situatie zo snel mogelijk wordt opgelost\u201d, staat er op de website. Zowel Jumbo als onlinesuper <strong>Picnic<\/strong> melden een stijging in bestellingen, nu de webshop van de marktleider platligt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De cyberincidenten bij Ahold Delhaize en in de Franse supermarkten hebben Collect&#038;Go ge\u00efnspireerd: de boodschappendienst van Colruyt Group speelt met een knipoog in op de actualiteit en verwelkomt nieuwe klanten met gratis bezorging.<\/p>\n","protected":false},"author":3,"featured_media":156952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[1294],"people":[],"extra":[],"company":[124,123,572,141,196,217],"topic":[488],"region":[90],"class_list":["post-156951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-cyberaanval","company-ahold-delhaize","company-albert-heijn","company-collectgo","company-colruyt-group","company-delhaize","company-jumbo","topic-marketing","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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