{"id":156973,"date":"2026-10-14T11:23:41","date_gmt":"2026-10-14T09:23:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156973"},"modified":"2026-10-14T11:39:48","modified_gmt":"2026-10-14T09:39:48","slug":"analyseamazon-controleert-63-van-alle-duitse-e-commerce-maar-concurrentie-rukt-op","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/analyseamazon-controleert-63-van-alle-duitse-e-commerce-maar-concurrentie-rukt-op\/","title":{"rendered":"[Analyse] Amazon controleert 63% van alle Duitse e-commerce, maar concurrentie rukt op"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Amazon <\/strong>heeft liefst 63% van alle Duitse e-commerce in handen. Toch begint de concurrentie aan die alleenheerschappij te knagen: <strong>Temu <\/strong>en <strong>Shein <\/strong>groeien razendsnel. Intussen dient zich een nieuwe groeimarkt aan: voeding.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Temu en Shein pikken in<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Maar liefst 97% van de Duitse onlinekopers winkelt bij Amazon. Zes op de tien hebben een Prime-abonnement en 39% behoort volgens onderzoeksbureau IFH K\u00f6ln tot de groep intensieve Amazon-shoppers. En de impact rijkt nog verder: Amazon zou nog eens 24% van de online-omzet indirect be\u00efnvloeden, bijvoorbeeld doordat consumenten er producten zoeken, prijzen vergelijken of aanbiedingen ontdekken. Alles samen stond 41% van de onderzochte omzet rechtstreeks of onrechtstreeks in verbinding met Amazon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toch verschuiven de verhoudingen. Amazon voegde in een jaar ongeveer 3,2 miljard euro omzet toe, terwijl <strong>Otto <\/strong>en <strong>Zalando <\/strong>samen 1,4 miljard euro extra realiseerden. Vooral de Aziatische uitdagers Temu en Shein groeien snel: samen boekten ze circa 1 miljard euro extra omzet. Een op de acht consumenten zegt inmiddels aankopen te verschuiven naar platformen als Temu, Shein of <strong>AliExpress<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAmazon is bepaald niet op zijn retour \u2013 maar de dynamiek van de markt verandert. De echte verandering zit minder bij Amazon dan in de marktomgeving. Nieuwe aanbieders slagen er vandaag veel sneller in om zichtbaarheid en bereik op te bouwen. Dat verhoogt de concurrentiedruk en zorgt voor meer beweging in een markt die lange tijd door \u00e9\u00e9n dominante speler werd bepaald\u201d, zegt studieauteur Hansj\u00fcrgen Heinick.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Maakt voeding het verschil?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vooral in voeding en andere dagelijkse consumptiegoederen ziet het onderzoek nog veel onbenut potentieel. Slechts 4,9% van de Duitse FMCG-markt verloopt vandaag online, terwijl de totale markt bijna 300 miljard euro groot is. Amazon heeft binnen het onlinegedeelte al een stevige positie: de marktplaats vertegenwoordigt 46,1% van de online FMCG-omzet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cVoeding behoort tot de grootste consumentenmarkten \u00fcberhaupt. Voor Amazon zit de aantrekkelijkheid minder in de huidige onlinehandel dan in het langetermijnperspectief. Doorslaggevend is de combinatie van het enorme marktvolume, de hoge aankoopfrequentie en het bestaande klantenvertrouwen. Vooral bij houdbare producten en aanvullende assortimenten kan Amazon zijn platform- en logistieke expertise uitspelen\u201d, aldus de studie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon heeft liefst 63% van alle Duitse e-commerce in handen. Toch begint de concurrentie aan die alleenheerschappij te knagen: Temu en Shein groeien razendsnel. Intussen dient zich een nieuwe groeimarkt aan: voeding.<\/p>\n","protected":false},"author":5,"featured_media":155635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[43],"company":[209,206,1232,1259,287],"topic":[275,198],"region":[177],"class_list":["post-156973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","extra-plus","company-alibaba","company-amazon","company-otto-group","company-temu","company-zalando","topic-analyse","topic-e-commerce","region-duitsland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Analyse] Amazon controleert 63% van alle Duitse e-commerce, maar concurrentie rukt op - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/analyseamazon-controleert-63-van-alle-duitse-e-commerce-maar-concurrentie-rukt-op\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Analyse] Amazon controleert 63% van alle Duitse e-commerce, maar concurrentie rukt op - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Amazon heeft liefst 63% van alle Duitse e-commerce in handen. 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