{"id":1571,"date":"2012-04-18T10:06:50","date_gmt":"2012-04-18T10:06:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/retaildossier\/retailing-2020-hoe-omgaan-met-promiscue-klanten\/"},"modified":"2012-04-18T10:06:50","modified_gmt":"2012-04-18T10:06:50","slug":"retailing-2020-hoe-omgaan-met-promiscue-klanten","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/retaildossier\/retailing-2020-hoe-omgaan-met-promiscue-klanten\/","title":{"rendered":"Retailing 2020: "Hoe omgaan met promiscue klanten\u201d"},"content":{"rendered":"

De Google-generatie<\/h2>\n

Overal laat de consument tegenwoordig sporen na. De technologische ontwikkelingen hebben het mogelijk gemaakt om klantendata op te slaan dankzij een getrouwheidskaart, precies te meten waar websurfers op klikken en de consument te lokaliseren op elk moment van de dag. Het zijn mogelijkheden die de retail gretig voor zijn kar heeft gespannen.<\/p>\n

\u00a0<\/p>\n

Door al die informatie wordt hun manier van handelen echter grondig uitgedaagd. Zoals professor David Nicholas<\/b> van University College London op 26 april op het \u2018RetailDetail Congres \u2013 Retailing 2020<\/b>\u2019 zal vertellen, heeft de hedendaagse technologie de digitale consument en de Google-generatie geschapen.<\/p>\n

Consument op de dool<\/h2>\n

\u201cUit een studie in het Verenigd Koninkrijk blijkt dat mensen vandaag de overgrote meerderheid van de tijd – die ze niet besteden aan eten, slapen en reizen – doorbrengen met hun computer, mobiele telefoon of televisie<\/b>\u201d, vertelt professor Nicholas in een recente bijdrage in het vakblad Learned Publishing.<\/p>\n

\u00a0<\/p>\n

Aangezien de digitale wereld zo\u2019n groot deel van het dagelijks leven van de consument uitmaakt, kunnen de retailers er duidelijk niet meer omheen. De tijd die ze online doorbrengen is er echter \u00e9\u00e9n van vluchtigheid en promiscu\u00efteit<\/b>. \u201cBij de meeste websitebezoeken worden slechts 1 tot 3 pagina\u2019s bekeken en minstens de helft van de bezoekers keert nooit terug\u201d, aldus de universiteitsprofessor. Meestal blijft men online niet langer dan enkele minuten op \u00e9\u00e9n plek, iets wat in de fysieke wereld al simpelweg niet denkbaar is.<\/p>\n

Retail stijgt naar een nieuw niveau<\/h2>\n

Toch verschuift dat gedrag ook naar de offline wereld. We doen geen \u00e9\u00e9n of twee zaken meer op hetzelfde moment, maar minstens vijf dingen tegelijkertijd<\/b>. De Google-generatie wordt dan ook de generatie van het multitasken genoemd. Wees dus niet verwonderd als klanten op de winkelvloer aan het bellen zijn, kleren passen \u00e9n hun Facebookstatus updaten \u2013 inclusief foto van hun aanwinst. \u201cWe lijken niet ons niet meer met \u00e9\u00e9n iets voor een langere tijd te kunnen bezighouden. We doen altijd veel liever veel verschillende dingen, omdat dat interessanter is.\u201d<\/p>\n

\u00a0<\/p>\n

Het komt er dus voor retailers \u2013 en eigenlijk voor iedereen die aan de consument iets te bieden heeft \u2013 op aan om de manier waarop ze zichzelf presenteren, laten beleven en verpakken te herzien<\/b>. \u201cKlokken kun je niet terugdraaien. Smartphones zullen het [digitale consumeren] zelfs naar een nog heel ander niveau tillen.\u201d<\/p>\n

Brainstormen met Belgium\u2019s finest<\/h2>\n

Niet alleen fysieke retailers moet zich overigens aanpassen, ook de online wereld heeft volgens David Nicholas inschattingsfouten<\/b> gemaakt: \u201cWebdesigners hebben verkeerdelijk aangenomen dat de gebruikers hun (vroegere) offline gedrag \u2013 dat grotendeels is gevormd door schaarste en een beperkt aanbod \u2013 zouden meenemen naar het internet. Het internet werkt nochtans helemaal anders: door de ongeziene en massale keuze die de consument er heeft, is zijn gedrag drastisch veranderd.\u201d<\/p>\n

\u00a0<\/p>\n

Hoe daarop best in te spelen? Daarover wordt op 26 april diepgaand over gebrainstormd onder leiding van Vlerickprofessor Gino Van Ossel<\/b> en met ervaren rotten Erwin Van Osta<\/b> (CEO van Hubo) en Frank De Moor<\/b> (CEO van Macintosh Retail Group). Ook nadien is het nog naar hartenlust ervaringen uitwisselen met de reeds meer dan 500 ingeschrevenen tijdens een verzorgd netwerkdiner en aansluitend netwerkcaf\u00e9.<\/p>\n

\u00a0<\/p>\n

Schrijf nu snel in voor het RetailDetail Congres<\/a>, want de plaatsen zijn beperkt.<\/b><\/span><\/p>\n


U zult er vertoeven in het gezelschap van reeds ingeschreven grote namen als:<\/b><\/span><\/p>\n

\u00a0<\/b><\/p>\n

\u00a0<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
A & E SECURITY<\/td>\nAB INBEV<\/td>\nABC<\/td>\nABN<\/td>\n<\/tr>\n
ACRYL-NEON<\/td>\nACTIV ELECTRO<\/td>\nACURITY<\/td>\nAGREGAM<\/td>\n<\/tr>\n
ALSANO COMMUNICATIE<\/td>\nANTWERP HEADQUARTERS<\/td>\nAPACHES<\/td>\nARTELLI BUSTERS<\/td>\n<\/tr>\n
ARTESIS HOGESCHOOL<\/td>\nAS WATSON<\/td>\nATELIERS GUILLAUME VANROY<\/td>\nAVEVE<\/td>\n<\/tr>\n
BAKERMEN<\/td>\nBALK – THE SNACKING UNIVERSE<\/td>\nBALTERIO, A DIVISION OF SPANOLUX NV<\/td>\nBBM (BELGIAN BRAND MANAGEMENT)<\/td>\n<\/tr>\n
BECOSOFT<\/td>\nBEDDEN & MATRASSEN<\/td>\nBELGISCHE DISTRIBUTIEDIENST<\/td>\nBISON INTERNATIONAL<\/td>\n<\/tr>\n
BLOKKER<\/td>\nBOOST GROUP BELGI\u00cb<\/td>\nBOSS PAINTS<\/td>\nBOSSUYT WINKELINRCHTING<\/td>\n<\/tr>\n
BPOST<\/td>\nBRANTANO<\/td>\nBRICO BELGIUM NV<\/td>\nBROUWLAND<\/td>\n<\/tr>\n
C & A BUYING<\/td>\nC & C ADVERTISING<\/td>\nC.S.<\/td>\nCAMPADRE SCANDINAVIA<\/td>\n<\/tr>\n
CARR\u00c9 ASSOCIATES<\/td>\nCARTAMUNDI BENELUX<\/td>\nCARTAMUNDI SERVICES<\/td>\nCASA<\/td>\n<\/tr>\n
CASSIS<\/td>\nCAST MEDIA<\/td>\nCB RICHARD ELLIS RETAIL<\/td>\nCETEX<\/td>\n<\/tr>\n
CHABERT INVEST<\/td>\nCIBER<\/td>\nCOACTIV<\/td>\nCOLOR EXPERT BELGUIM<\/td>\n<\/tr>\n
COMEOS<\/td>\nCOMPO BENELUX<\/td>\nCONCENTRA<\/td>\nCONCRETE, ALL-ROUND CREATIVE<\/td>\n<\/tr>\n
COOLBLUE<\/td>\nCORELIO PUBLISHING<\/td>\nCORIFEO<\/td>\nCUSHMAN & WAKEFIELD<\/td>\n<\/tr>\n
D. VAN HOUTTE<\/td>\nDALLAS ANTWERP NV<\/td>\nDE PERSGROEP DIGITAL<\/td>\nDE POST<\/td>\n<\/tr>\n
DE TIJD \/ MEDIAFIN NV<\/td>\nDECATHLON BENELUX<\/td>\nDEDUCO EUROPE<\/td>\nDELHAIZE DE LEEUW<\/td>\n<\/tr>\n
DELOITTE BELGIUM<\/td>\nDELTA POINT OCS<\/td>\nDEVIMO<\/td>\nDIFFERENT BY DESIGN<\/td>\n<\/tr>\n
DIGITI<\/td>\nDOBIT<\/td>\nDREAMBABY<\/td>\nDRU INTERNATIONAL<\/td>\n<\/tr>\n
DUTCH BICYCLE GROUP<\/td>\nE5-MODE<\/td>\nELECTRO A V<\/td>\nELECTRO ZWIJSEN<\/td>\n<\/tr>\n
ELTRA<\/td>\nERFECTA CHEMIE INTERNATIONAL BV<\/td>\nERGOSUN<\/td>\nESSENZA<\/td>\n<\/tr>\n
ETALE<\/td>\nETN BEELAERTS<\/td>\nETN COLRUYT FR<\/td>\nETS DELHAIZE FRERES ET CIE LION<\/td>\n<\/tr>\n
ETS FERNAND DEVRESSE<\/td>\nEUREACTION<\/td>\nEURO SHOE GROUP<\/td>\nEURONICS BELGIUM<\/td>\n<\/tr>\n
EUROTUIN GROEP<\/td>\nFASHION CLUB 70<\/td>\nFIDIGO<\/td>\nFLINK<\/td>\n<\/tr>\n
FORCOM<\/td>\nFUN BELGIUM<\/td>\nGAMMA BELGIE<\/td>\nGEEROMS MAKELAARS & CONSULTANCY<\/td>\n<\/tr>\n
GFK RETAIL AND TECHNOLOGY BENELU<\/td>\nGOOGLE BELGIUM<\/td>\nGS1 NEDERLAND<\/td>\nGSI PRINTING<\/td>\n<\/tr>\n
GYSELINCK TILLO VLOERSERVICE<\/td>\nHANDYMAN<\/td>\nHANS ANDERS BELGIE<\/td>\nHEYLEN<\/td>\n<\/tr>\n
HIFINESSE RETAIL<\/td>\nHUBO<\/td>\nIMANEX<\/td>\nIMMOBILIEN HUGO CEUSTERS<\/td>\n<\/tr>\n
I-TICKET<\/td>\nJJ<\/td>\nK & A COMPANY<\/td>\nKARCHER<\/td>\n<\/tr>\n
INCHCAPE RETAIL BELGIUM<\/td>\nINNO<\/td>\nINTERNATIONAL BUSINESS MACH BELG<\/td>\nINTRES BELGIUM<\/td>\n<\/tr>\n
KATOEN NATIE<\/td>\nKEUKENMAXX<\/td>\nKIALA<\/td>\nKOEN IMBO<\/td>\n<\/tr>\n
KREFEL<\/td>\nKRIS OPDEBEECK<\/td>\nKRUIDVAT<\/td>\nKWINTET BENELUX<\/td>\n<\/tr>\n
L0GISPORT<\/td>\nLAND VAN HOP<\/td>\nLBV YVES ROCHER<\/td>\nLEEN BAKKER BELGIE<\/td>\n<\/tr>\n
LEGIO INTERNATIONAL<\/td>\nLINKEROEVER UITGEVERS<\/td>\nLOGIBEL<\/td>\nLUON<\/td>\n<\/tr>\n
MACINTOSH RETAIL GROUP NV<\/td>\nMAKRO CASH & CARRY BELGIUM<\/td>\nMARKETING MAP<\/td>\nMARLOT KALKEN<\/td>\n<\/tr>\n
MAXEDA DIY GROUP<\/td>\nMAXI ZOO<\/td>\nMAXI-TOYS BELGIUM<\/td>\nMCDONALDS BELGIUM<\/td>\n<\/tr>\n
MCGREGOR RETAIL BELGIUM<\/td>\nMEDIA MARKT-SATURN BELGIUM<\/td>\nMEDIASPECS<\/td>\nMENOUQUIN<\/td>\n<\/tr>\n
MG FINANCES<\/td>\nMITISKA<\/td>\nMMP<\/td>\nMOBISTAR<\/td>\n<\/tr>\n
MODES M.P.<\/td>\nMONDIAL RELAY BENELUX<\/td>\nMOOD MEDIA BELGIUM<\/td>\nMOTO-BARON<\/td>\n<\/tr>\n
MR COOPER<\/td>\nMVRO<\/td>\nMYGARDEN<\/td>\nNETSOCIETY BELGIUM<\/td>\n<\/tr>\n
NEUHAUS<\/td>\nNEW VANDEN BORRE<\/td>\nNISSIM<\/td>\nNV DELHAIZE GROUP<\/td>\n<\/tr>\n
NV HUBO BELGIE<\/td>\nNV ITALO-SUISSE<\/td>\nOFFICE DEPOT DEUTSCHLAND<\/td>\nOVERSTOCK<\/td>\n<\/tr>\n
OXFAM-WERELDWINKELS<\/td>\nP EN P<\/td>\nPAINTFACTORY GENT<\/td>\nPARTNER IN MARKETING<\/td>\n<\/tr>\n
PASSE-PARTOUT<\/td>\nPEARLE BELGIUM<\/td>\nPEETERS & VAN RIEL<\/td>\nPEPPERS & CO<\/td>\n<\/tr>\n
PHILIPS<\/td>\nPIA MAI<\/td>\nPIET KERKHOF<\/td>\nPINEWOOD ELECTRONICS MARKETING<\/td>\n<\/tr>\n
PPG COATINGS BELUX<\/td>\nPREMAMAN<\/td>\nPRINT EN DISPLAY<\/td>\nPROSTEPS<\/td>\n<\/tr>\n
PUB CENTRAL<\/td>\nPUBMARKET<\/td>\nPW KERKHOF DONGEN<\/td>\nQ&A RESEARCH & CONSULTANCY<\/td>\n<\/tr>\n
REAL IN -STORE COMMUNICATION<\/td>\nREDEVCO RETAIL BELGIUM<\/td>\nREKLET VISUELE COMMUNICATIE<\/td>\nRETAIL BELGIE<\/td>\n<\/tr>\n
RETAIL DYNAMICS<\/td>\nRETAIL OFFICE<\/td>\nROMBOUTS KOFFIE<\/td>\nROULARTA MEDIA GROUP<\/td>\n<\/tr>\n
RUNICO<\/td>\nS.OLIVER<\/td>\nSA AMBIORIX NV<\/td>\nSAFESHOPS.BE<\/td>\n<\/tr>\n
S-CONSULT<\/td>\nSCOTTS BENELUX<\/td>\nSCOUTS EN GIDSEN VLAANDEREN<\/td>\nSD WORX<\/td>\n<\/tr>\n
SAMSONITE EUROPE NV<\/td>\nSANTANA INTERNATIONAL<\/td>\nSARA LEE COFFEE & TEA BELGIUM<\/td>\nSCHOENEN TORFS<\/td>\n<\/tr>\n
SECURITAS<\/td>\nSHOPPING CENTER MANAGEMENT SERV<\/td>\nSIGNIFICANT GFK<\/td>\nSIMONS – WALRAVENS<\/td>\n<\/tr>\n
SONY<\/td>\nSOUDAL<\/td>\nSPICERS BELGIUM<\/td>\nSTADIM<\/td>\n<\/tr>\n
STAPLES PRODUCT SOURCING GROUP<\/td>\nSTHENIAS<\/td>\nSTICHTING POPAI BENELUX<\/td>\nSUPERMARKT VAN LAECKE<\/td>\n<\/tr>\n
SWISS SENSE<\/td>\nTEITU<\/td>\nTELENET<\/td>\nTEXANEL<\/td>\n<\/tr>\n
THALIA<\/td>\nTHE BUZZCO<\/td>\nTHE TALENT GALLERY<\/td>\nTHESE DAYS<\/td>\n<\/tr>\n
THIS IS A LOGO<\/td>\nTHISPLAYS2<\/td>\nTONY MERTENS<\/td>\nTRADEDOUBLER<\/td>\n<\/tr>\n
TRANSELEC<\/td>\nTURNLEAF<\/td>\nUNILIN<\/td>\nUNIVERSITEIT ANTWERPEN<\/td>\n<\/tr>\n
UNIVERSITEIT HASSELT\/PHL<\/td>\nVAN AVERMAET JORIS<\/td>\nVAN GASTEL NV<\/td>\nVAN NEERBOS BELGIE NV<\/td>\n<\/tr>\n
VAN WELLEN PROJECT MANAGEMENT<\/td>\nVANDERSTRAETEN<\/td>\nVISUAL INSTINCT<\/td>\nVLAAMS INSTITUUT VOOR DE LOGISTIEK<\/td>\n<\/tr>\n
WAMO<\/td>\nWE BELGIUM<\/td>\nX\u00b2O SANITAIR<\/td>\nZARA BELGIQUE<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

De Google-generatie Overal laat de consument tegenwoordig sporen na. De technologische ontwikkelingen hebben het mogelijk gemaakt om klantendata op te slaan dankzij een getrouwheidskaart, precies te meten waar websurfers op klikken en de consument te lokaliseren op elk moment van de dag. Het zijn mogelijkheden die de retail gretig voor zijn kar heeft gespannen. \u00a0 […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retaildossier"],"acf":[],"yoast_head":"\nRetailing 2020: "Hoe omgaan met promiscue klanten\u201d - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/retaildossier\/retailing-2020-hoe-omgaan-met-promiscue-klanten\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retailing 2020: "Hoe omgaan met promiscue klanten\u201d - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"De Google-generatie Overal laat de consument tegenwoordig sporen na. 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