{"id":157115,"date":"2026-10-15T15:30:48","date_gmt":"2026-10-15T13:30:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157115"},"modified":"2026-10-15T15:35:52","modified_gmt":"2026-10-15T13:35:52","slug":"luxemerken-van-estee-lauder-niet-langer-bij-colruyt-een-abnormale-situatie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/luxemerken-van-estee-lauder-niet-langer-bij-colruyt-een-abnormale-situatie\/","title":{"rendered":"Luxemerken van Est\u00e9e Lauder niet langer bij Colruyt: \u201cEen abnormale situatie\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Het verrassende verschijnen van luxemerk Clinique van de groep <strong>Est\u00e9e Lauder<\/strong> in enkele testwinkels van <strong>Colruyt<\/strong> begin dit jaar, heeft geen vervolg gekregen: de Amerikaanse cosmeticagroep houdt vast aan een strategie van selectieve distributie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Niet in de supermarkt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Heel wat waarnemers waren verbaasd toen luxemerk Clinique begin dit jaar opdook in enkele pilootwinkels van Colruyt Laagste Prijzen. Intussen is dat rechtgezet, zegt Europees topman Franck Besnard van de groep Est\u00e9e Lauder in een interview met RetailDetail. Het bedrijf kiest immers voor een selectieve retailstrategie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over de test bij Colruyt is Besnard duidelijk: \u201cHet is mogelijk dat je Clinique hebt gezien bij Colruyt, maar dat was niet onze keuze. En het is absoluut niet onze strategie: we willen zeker zijn dat onze merken in de selectieve distributie blijven. Het ging om een abnormale situatie waar wij geen invloed op hadden, maar die we hebben rechtgezet. We wijzigen onze distributiestrategie niet: we hanteren een selectieve distributie.\u201d Merken van de groep zullen dus niet in de supermarkt verschijnen. Colruyt wenste niet te reageren. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/interview-selectieve-distributie-eigen-winkels-en-online-vormen-een-ecosysteem-franck-besnard-estee-lauder\/\">Het volledige interview lees je hier.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het verrassende verschijnen van luxemerk Clinique van de groep Est\u00e9e Lauder in enkele testwinkels van Colruyt begin dit jaar, heeft geen vervolg gekregen: de Amerikaanse cosmeticagroep houdt vast aan een strategie van selectieve distributie.<\/p>\n","protected":false},"author":3,"featured_media":157116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[],"company":[201,325],"topic":[],"region":[],"class_list":["post-157115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","company-colruyt","company-estee-lauder"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luxemerken van Est\u00e9e Lauder niet langer bij Colruyt: \u201cEen abnormale situatie\u201d - RetailDetail 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testwinkels van Colruyt begin dit jaar, heeft geen vervolg gekregen: de Amerikaanse cosmeticagroep houdt vast aan een strategie van selectieve distributie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/luxemerken-van-estee-lauder-niet-langer-bij-colruyt-een-abnormale-situatie\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-15T13:30:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-15T13:35:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/shutterstock_1672413649.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" 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