{"id":157229,"date":"2026-10-19T11:33:37","date_gmt":"2026-10-19T09:33:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157229"},"modified":"2026-10-19T11:33:39","modified_gmt":"2026-10-19T09:33:39","slug":"zespri-lanceert-rode-kiwi-belgie-krijgt-europese-primeur","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/zespri-lanceert-rode-kiwi-belgie-krijgt-europese-primeur\/","title":{"rendered":"Zespri lanceert rode kiwi: Belgi\u00eb krijgt Europese primeur"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Na groen en geel is er nu ook een rode kwiwi. <strong>Zespri <\/strong>kiest Belgi\u00eb als eerste Europese markt voor zijn nieuwe soort. De primeur is voorlopig wel van korte duur: door de beperkte oogst zal het fruit maar enkele weken verkrijgbaar zijn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Europese productie nog pril<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De Zespri Red heeft een opvallende rode kern en een zoete, bessenachtige smaak. De nieuwe vari\u00ebteit ligt sinds midden oktober in de rekken bij onder meer Carrefour, Delhaize, Aldi, Jumbo, Okay, Spar en Intermarch\u00e9. Belgi\u00eb krijgt de Europese primeur van een product waaraan Zespri meer dan vijftien jaar werkte. \u201cBelgi\u00eb is een echte kiwimarkt, en net daarom kijken we ernaar uit om Zespri Red hier als eerste aan consumenten voor te stellen\u201d, zegt Nele Moorthamers, Head of Marketing EU bij Zespri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De nieuwe kiwi is het resultaat van klassieke kruising en selectie, zonder genetische modificatie. Zespri ontwikkelde de vari\u00ebteit in Nieuw-Zeeland en testte ze vervolgens jarenlang onder Europese teeltomstandigheden. De Europese productie vindt voorlopig uitsluitend plaats in Lazio, Itali\u00eb. Daar wil Zespri tussen 2026 en 2028 in totaal 170 hectare met de nieuwe vari\u00ebteit aanplanten. De eerste Italiaanse oogst begon midden september, nog voor die van de gele SunGold.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voorlopig blijft het aanbod van de rode kiwi weliswaar beperkt. Door de kleine eerste Europese oogst verwacht Zespri dat de nieuwe vari\u00ebteit slechts enkele weken in de Belgische supermarkten zal liggen. De commerci\u00eble uitrol moet de komende jaren voor grotere volumes zorgen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na groen en geel is er nu ook een rode kwiwi. Zespri kiest Belgi\u00eb als eerste Europese markt voor zijn nieuwe soort. De primeur is voorlopig wel van korte duur: door de beperkte oogst zal het fruit maar enkele weken verkrijgbaar zijn.<\/p>\n","protected":false},"author":5,"featured_media":157230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[1774],"topic":[386,233],"region":[90],"class_list":["post-157229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-zespri","topic-fmcg","topic-innovatie","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zespri lanceert rode kiwi: Belgi\u00eb krijgt Europese primeur - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/zespri-lanceert-rode-kiwi-belgie-krijgt-europese-primeur\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zespri lanceert rode kiwi: Belgi\u00eb krijgt Europese primeur - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Na groen en geel is er nu ook een rode kwiwi. 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