{"id":157310,"date":"2026-10-19T16:22:25","date_gmt":"2026-10-19T14:22:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157310"},"modified":"2026-10-19T16:22:26","modified_gmt":"2026-10-19T14:22:26","slug":"vanden-borre-kitchen-verdubbelt-omzet-en-mikt-op-belgische-top-drie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/vanden-borre-kitchen-verdubbelt-omzet-en-mikt-op-belgische-top-drie\/","title":{"rendered":"Vanden Borre Kitchen verdubbelt omzet en mikt op Belgische top drie"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Vanden Borre Kitchen<\/strong> heeft zijn omzet in vier jaar tijd meer dan verdubbeld. De keukenspecialist verwacht ook dit jaar met 10% te groeien, ondanks de moeilijke marktomstandigheden. Met verdere winkelopeningen wil de keten doorstoten naar de Belgische top drie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Groei ondanks moeilijke markt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tien jaar na de opening van zijn eerste winkel in Drogenbos heeft Vanden Borre Kitchen een netwerk van 35 vestigingen in Belgi\u00eb. Tussen 2022 en 2026 steeg de omzet volgens het bedrijf met 116,75%. Vorig jaar boekte de keten nog een omzetgroei van 25%, terwijl voor dit jaar een stijging van ongeveer 10% op de planning staat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die groei valt op in een uitdagende interieurmarkt. Consumenten wegen grote aankopen zorgvuldiger af, merkt algemeen directeur Micha\u00ebl Rosin. \u201cConsumenten denken bewuster na over grote investeringen en verwachten dat kwaliteit, ontwerp, service en budget met elkaar in balans zijn. Dat we ook in die context blijven groeien, sterkt ons in de overtuiging dat er ruimte is voor ons concept van betaalbare premium keukens.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sinds zijn oprichting in 2016 verkocht en installeerde Vanden Borre Kitchen meer dan 25.000 keukens in Belgi\u00eb. Vandaag realiseert de keten naar eigen zeggen ongeveer 6.000 keukenprojecten per jaar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Op naar de top drie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vanden Borre Kitchen beweert inmiddels de vierde plaats in te nemen op de Belgische keukenmarkt, gemeten naar naamsbekendheid, nationale omzet en aantal winkels. De ambitie is om een plaats op te schuiven. Daarvoor rekent de retailer op verdere expansie via zijn franchisemodel. Tegen eind dit jaar moet de 36ste winkel openen. De komende jaren wil het bedrijf vooral groeien in regio&#8217;s waar het vandaag nog minder sterk vertegenwoordigd is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDe eerste tien jaar hebben we gebouwd aan een sterk merk, een nationaal netwerk van onafhankelijke, professionele winkels en vooral het vertrouwen van duizenden klanten\u201d, zegt Rosin. \u201cNu begint een volgend hoofdstuk. We willen dichter bij nog meer Belgische consumenten aanwezig zijn, en blijven investeren in wat voor hen het verschil maakt: persoonlijk advies, doorgedreven maatwerk, kwaliteit en transparante prijzen. Het is onze ambitie om richting de top 3 te groeien.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vanden Borre Kitchen heeft zijn omzet in vier jaar tijd meer dan verdubbeld. De keukenspecialist verwacht ook dit jaar met 10% te groeien, ondanks de moeilijke marktomstandigheden. Met verdere winkelopeningen wil de keten doorstoten naar de Belgische top drie.<\/p>\n","protected":false},"author":5,"featured_media":157311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[1649],"extra":[43],"company":[1650],"topic":[197],"region":[90],"class_list":["post-157310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen","people-michael-rosin","extra-plus","company-vanden-borre-kitchen","topic-expansie","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vanden Borre Kitchen verdubbelt omzet en mikt op Belgische top drie - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/vanden-borre-kitchen-verdubbelt-omzet-en-mikt-op-belgische-top-drie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vanden Borre Kitchen verdubbelt omzet en mikt op Belgische top drie - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Vanden Borre Kitchen heeft zijn omzet in vier jaar tijd meer dan verdubbeld. 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